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The Senior Marketing Operations Analyst will manage and optimize marketing automation systems, primarily focusing on HubSpot. This role involves collaborating with the marketing team on campaigns, performance tracking, data analysis for decision-making, and process improvement to enhance efficiency and support marketing revenue growth.
The BNY Analyst Program in Marketing & Communications offers a 24-month rotational experience, preparing participants for future careers through projects that develop analytical and interpersonal skills while providing exposure to senior leadership. Participants will be placed in various teams within the Marketing & Communications sector based on business needs and previous experience.
The Digital Marketing Analyst will lead analytics initiatives that support the digital and e-commerce marketing team. Responsibilities include analyzing data, improving measurement frameworks, driving analyses that identify friction points in the digital experience, and managing the digital analytics program. The role also involves developing KPI forecasts and business modeling, as well as tagging implementation.
As a Growth Marketing Analyst, you will manage and launch paid social ad campaigns across platforms like Facebook, Instagram, and TikTok. You'll provide strategic insights on trends, collaborate with creative teams for effective ads, analyze campaign performance, and guide clients to optimize ad spend and improve ROI.
As a Marketing Strategy and Analytics Specialist, you will develop and implement performance reports, analyze marketing data across various channels, and provide actionable insights to optimize campaigns. Your role includes working on conversion optimization, benchmarking, evaluating marketing effectiveness, conducting A/B testing, and collaborating with cross-functional teams to enhance decision-making processes.
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