Top Senior Marketing Jobs in Huntsville, AL

Lead Arango’s digital acquisition, performance marketing, website optimization, SEO, AEO, GEO, video, creative, and demand-generation programs. Manage paid media, conversion paths, experiments, analytics, campaigns, events, webinars, and product-led digital experiences. Partner with Sales, Product, Design, Engineering, and agencies to improve pipeline, revenue, ROI, and customer engagement. The role also co-manages HubSpot and develops scalable AI-assisted marketing workflows.

Lead go-to-market strategy and execution for Outreach platform releases and launches involving governance, security, interoperability, and integrations. Develop positioning, messaging, competitive analysis, enablement, customer content, and partner opportunities. Collaborate with Product, Sales, Marketing, Enablement, Pricing, and Post-Sales teams to drive adoption, retention, growth, and customer value. Apply AI to research, messaging, and launch content while communicating platform capabilities clearly to customers and internal teams.

Own paid social and video acquisition across Meta, TikTok, and YouTube. Manage campaign launches, budgets, audiences, optimization, creative testing, incrementality measurement, performance reporting, and AI-enabled marketing workflows. Partner with Brand and Creative on asset development, interpret experimental results, identify platform opportunities, and ensure operational accuracy. The role requires strong performance marketing expertise, analytical rigor, communication skills, and hands-on use of AI tools.

Owns product go-to-market strategy across platform launches and feature releases for prospects and customers in US and European markets. Develops positioning, messaging, customer stories, sales enablement, competitive intelligence, launch training, and customer education programs. Partners with product, sales, customer success, and research teams, measures launch performance, and improves messaging through market feedback. This player-coach role requires building the product marketing function while executing hands-on across multiple launches.

Leads customer marketing programs for accountant firms and SMB/MM customers, including product launches, webinars, customer education, virtual and in-person events, communications, and community engagement. Partners cross-functionally with Product Marketing, Product, Analytics, Sales, Events, and other teams to drive adoption, retention, cross-sell, and customer growth. Owns audience strategy, promotion, measurement, stakeholder alignment, and customer-focused execution.

Own and optimize lifecycle marketing across lead nurture, trial conversion, onboarding, activation, adoption, expansion, and retention. Build segmented, personalized email and automation programs for product-led, mid-market, and enterprise journeys using Marketo, Salesforce, Gainsight, and related GTM systems. Partner cross-functionally to improve funnel performance, customer engagement, revenue growth, and retention through behavioral targeting, experimentation, analytics, reporting, and AI-enabled workflows.

Own paid and organic digital marketing across search, social, display, SEO, AI answer engines, communities, and review platforms. Manage budgets, agencies, experimentation, conversion optimization, attribution, and pipeline performance. Build organic growth and AEO/GEO strategies, oversee technical SEO, and connect channel investment to qualified leads, pipeline, CAC, and payback. This senior individual contributor leads cross-functional teams and vendors without direct reports.

Owns account-based marketing strategy for high-value B2B accounts, including account selection, segmentation, personalized multi-channel campaigns, sales alignment, and performance measurement. Develops go-to-market strategies, manages email, advertising, direct mail, events, webinars, and content initiatives, and uses account, intent, and campaign data to optimize targeting, engagement, pipeline influence, and revenue impact. Acts as an account advocate and strategic advisor to Sales and cross-functional marketing teams.

Manage marketing operations supporting global digital and field campaigns. Responsibilities include maintaining Marketo lead lifecycle processes, configuring Salesforce and Marketo campaigns, building audiences and nurture programs, monitoring data quality and email overlap, managing privacy compliance, maintaining forms and templates, importing lists, and coordinating Agile Scrum work with stakeholders.

Own the strategy and execution of paid search campaigns across Google Ads and Microsoft Ads. Manage keywords, bidding, budgets, conversion tracking, attribution, testing, reporting, and traffic-quality controls. Partner with marketing and analytics teams to improve qualified lead and membership acquisition, while mentoring teammates and presenting recommendations to stakeholders.

Leads Mantra Health’s marketing function, owning demand generation, performance marketing, attribution, conferences, campus marketing, brand, content, PR, marketing operations, and team development. The role manages a multi-function marketing team, oversees HubSpot and Salesforce processes, aligns marketing with Sales and Product, and builds scalable systems for pipeline growth, long-cycle B2B sales, and student engagement.

Leads product marketing strategy and delivery for enterprise technology portfolios spanning security, networking, AI, and intelligent operations. Develops messaging, value propositions, solution briefs, sales enablement materials, executive presentations, and other marketing assets. Coordinates design partners, program managers, agencies, and cross-functional stakeholders to deliver high-quality work on schedule. Partners with product management, sales, solution architects, subject matter experts, creative teams, and executives to increase delivery capacity and operational efficiency.

Own lifecycle marketing performance across patient onboarding, activation, early care, and retention. Design and analyze multichannel experiments, build reporting and dashboards, write SQL, diagnose funnel and segment performance, and integrate AI and machine learning signals into lifecycle journeys. Collaborate with Product, Operations, Data Engineering, Marketing Operations, Analytics, and Creative to improve patient outcomes and measurable business performance.

Own product marketing and growth for near.com, including positioning, target audiences, messaging, launches, onboarding, adoption, and retention. Translate user research and product data into product and UX recommendations, while partnering with Product and Growth. Support NEAR Intents partner positioning and launches with exchanges, wallets, fintech platforms, and distribution partners. Build scalable product marketing processes in a fast-moving, globally distributed startup environment.

Owns Tapcheck’s inbound performance marketing program, with paid search as the primary pipeline channel and LinkedIn and website CRO as secondary focuses. The role manages strategy and hands-on execution, optimizes campaigns, landing pages, bids, budgets, and targeting, and connects channel performance to qualified pipeline and revenue. Responsibilities include tracking, attribution, Salesforce reporting, bi-weekly performance reporting, funnel optimization, and collaboration with Demand Generation and RevOps.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Plan and execute events, webinars, and speaking opportunities to generate qualified leads; build and manage strategic partner relationships and joint-marketing programs; collaborate with Sales, Product Marketing, and Content to align messaging, track ROI, and expand partner ecosystem in target markets (e-commerce, SaaS, multi-entity businesses).

Develop and execute client-specific lifecycle and engagement marketing strategies that increase awareness, activation, ongoing engagement, and re-engagement. Partner with Client Managers on audience segmentation, messaging, channel planning, launches, and campaigns. Use data to recommend tests, measure performance, and improve outcomes while creating scalable playbooks, templates, and frameworks for global client populations.

Own Netlify’s paid acquisition strategy, including channel selection, budget, agency management, paid search, paid social, retargeting, measurement, and ROI reporting. Build attribution and tracking infrastructure, define audiences and channel mix, and partner with Marketing Operations, Product Marketing, Lifecycle, and Campaigns to improve conversion and activation. Establish the paid program from the ground up and develop the roadmap for a future performance marketing team.

Own audience marketing strategy for an assigned industry vertical across prospect and customer accounts. Build and optimize ABM campaigns, manage the vertical marketing budget, drive pipeline and expansion, develop industry-specific positioning, and align Marketing, Sales, Sales Development, Customer Success, and Product Marketing. Measure campaign impact against pipeline and revenue outcomes, present investment cases to leadership, and use AI tools to accelerate research, campaign development, and content production.

Owns end-to-end B2B lifecycle marketing campaigns across email, in-product messaging, SMS, and web channels. Develops segmented and personalized programs supporting acquisition, engagement, upsell, retention, and expansion. Leads campaign planning, execution, experimentation, reporting, and optimization while partnering with Product Marketing, Sales, Onboarding, Creative, and Marketing Technology. Uses analytics to define success metrics, improve performance, and strengthen automation capabilities.

Lead product marketing for WanderOS by executing frequent product launches, developing positioning and messaging, creating videos, emails, landing pages, case studies, and sales enablement, and driving customer adoption. Partner with Product, Design, Sales, Support, and Video teams while measuring launch performance, funnel metrics, and feature adoption. The role also includes operator research, competitive positioning, product communications, and roadmap feedback.

Lead solution marketing and demand generation for JustFOIA and JustMeetings. Develop positioning, value propositions, sales enablement, content, webinars, nurture programs, and integrated campaigns targeting government and public-sector audiences. Partner with Sales, Product, and Marketing to drive pipeline and revenue, while analyzing campaign performance, reporting ROI, and optimizing messaging and programs.

Own demand-generation campaign content from anchor assets through landing pages, nurture emails, ads, events, social, video, case studies, SEO, and AEO. Partner with Demand Generation, Product Marketing, Sales, and Events to create audience-specific messaging for technical B2B buyers in regulated markets. Manage editorial publishing, maintain proof libraries, measure conversion and pipeline impact, and develop campaign video content in a remote, fast-growing startup environment.

The Marketing Manager develops positioning, messaging, content, integrated campaigns, demand-generation programs, and sales enablement materials for a cardiac remote-monitoring platform. The role manages website optimization, campaign analytics, audience segmentation, events, webinars, customer programs, and field marketing in partnership with Sales, clinical, product, and executive teams. Success is measured through awareness, qualified leads, pipeline growth, customer engagement, and event performance.