Senior Customer Marketing Manager

Posted Yesterday
Be an Early Applicant
Hiring Remotely in United States
Remote
135K-169K Annually
Senior level
Fintech • Software
The Role
Leads customer marketing programs for accountant firms and SMB/MM customers, including product launches, webinars, customer education, virtual and in-person events, communications, and community engagement. Partners cross-functionally with Product Marketing, Product, Analytics, Sales, Events, and other teams to drive adoption, retention, cross-sell, and customer growth. Owns audience strategy, promotion, measurement, stakeholder alignment, and customer-focused execution.
Summary Generated by Built In

Innovate with purpose

At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. And we don’t stop there: we’re creating the future of financial automation so businesses can spend more time on what matters.

Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast-paced, ever-changing environment. We're remote-first, with office spaces in San Jose, CA and Draper, UT — and opportunities to connect in person when it counts. BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks.

BILL builds high performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We’d love to hear from you—you might be just what we’re looking for, whether in this role or another.

✨ Let’s give businesses more time for what matters.

Make your impact within a rapidly growing Fintech Company

  • BILL is looking for a Senior Customer Marketing Manager to lead customer marketing programs for accountant firms and SMB/MM customers. This role will help customers learn, adopt, engage with, and grow through BILL’s products and services.
  • This is a highly cross-functional role with a particularly close partnership with Product Marketing. You’ll translate product strategy and launch priorities into compelling customer programs while aligning with Product, Community, Marketing Operations, Analytics, Creative, Sales, and Events.

Responsibilities:

  • Product launches and customer education: Lead Customer Marketing strategy for Tier 1 product launches, monthly product showcases, and related education programs. Partner with Product Marketing on positioning, messaging, audience strategy, promotion, and measurement. Expand product showcases to Direct SMB/MM customers while continuing to serve the accountant firm audience.
  • Webinar and virtual programs: Develop strategy for webinars and virtual lunch-and-learns that support education, retention, adoption, and cross-sell. Own audience targeting, programming, promotion, follow-up, and measurement. Serve as the Customer Marketing team’s webinar strategy and logistics expert.
  • Customer event strategy: Develop the strategy for in-person customer experiences, including audiences, objectives, formats, programming, promotion, and success measures. Provide Events with clear briefs, audience plans, and promotional support; the Events team owns live execution and logistics.
  • Community and communications: Partner with Community on customer engagement, education, advocacy, and feedback. Develop and coordinate communications across email, in-product, web, webinars, community, and other channels.
  • Cross-functional leadership: Align stakeholders, manage dependencies, establish clear operating rhythms, and ensure the customer perspective is represented in planning and decision-making.

We'd love to chat if you have:

  • 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, integrated marketing, or a related discipline.
  • Experience leading product launches, customer education programs, webinars, or customer events from strategy through measurement.
  • Demonstrated ability to build trusted partnerships with Product Marketing and other senior cross-functional stakeholders.
  • Strong project management skills and the ability to manage multiple complex priorities in a fast-paced environment.
  • Strong analytical skills, including defining KPIs, evaluating performance, and turning insights into action.
  • Excellent written and verbal communication skills, with the ability to influence and align partners.
  • Experience with marketing automation, customer communication, or webinar platforms (Inflection, Pendo, Goldcast, SFDC)
  • Customer-first mindset, strong attention to detail, and a bias toward ownership.

Desired Qualifications:

  • Experience in B2B, SaaS, fintech, payments, or product-led growth. Bonus: experience with Accountant firms.
  • Bachelor’s degree or equivalent practical experience.

Visa Sponsorship:  Please note that this position is not eligible for visa sponsorship. Applicants must have authorization to work in the United States without requiring visa sponsorship now or in the future.

Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed below. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits. The estimated salary  ranges noted below roles in the specific  geographic zones

Zone 1: San Francisco Bay Area CA (includes HQ), New York City, Seattle, Los Angeles County
$135,300—$169,200 USD
Zone 2: CA (Non San Francisco Bay Area and Los Angeles County), Austin TX, Massachusetts
$121,800—$152,300 USD
Zone 3: Utah (includes Utah office), Dallas TX, Houston TX, Florida, North Carolina, Illinois, Colorado, Arizona, Georgia, Oregon, Pennsylvania
$115,100—$143,900 USD

What’s in it for you? 

Redefining how businesses automate their work is a fast-paced, exciting, and fun environment. But we also have benefits and perks to ensure the magic isn’t only experienced by our customers, but by our employees as well. 

Here is a preview of some of the amazing benefits here at BILL:

  • 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
  • HSA & FSA accounts 
  • Life Insurance, Long & Short-term disability coverage
  • Employee Assistance Program (EAP)
  • 11+ Observed holidays and wellness days and flexible time off 
  • Employee Stock Purchase Program with employee discounts
  • Wellness & Fitness initiatives
  • Employee recognition and referral programs
  • And much more

Don’t believe us? Check out our culture, benefits, and teams on our career site, LinkedIn Life, or YouTube pages.

BILL is an Equal Opportunity Employer. We believe our best ideas come from the unique stories, perspectives, and experiences of our team members. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture.

We are committed to a transparent, inclusive hiring process that reflects our values. If you need accommodations at any stage, please contact [email protected]. To ensure a fair evaluation, our Candidate Integrity Policy prohibits the use of unapproved external assistance, including generative AI, during live interviews or assessments. Doing so will result in a review and potential disqualification.

Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants.

Skills Required

  • 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, integrated marketing, or a related discipline
  • Experience leading product launches, customer education programs, webinars, or customer events from strategy through measurement
  • Ability to build trusted partnerships with Product Marketing and senior cross-functional stakeholders
  • Strong project management skills and ability to manage multiple complex priorities
  • Strong analytical skills, including defining KPIs, evaluating performance, and turning insights into action
  • Excellent written and verbal communication skills with ability to influence and align partners
  • Experience with marketing automation, customer communication, or webinar platforms such as Inflection, Pendo, Goldcast, or Salesforce
  • Customer-first mindset, strong attention to detail, and ownership orientation
  • Experience in B2B, SaaS, fintech, payments, or product-led growth
  • Experience with accountant firms
  • Bachelor's degree or equivalent practical experience

BILL Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about BILL and has not been reviewed or approved by BILL.

  • Healthcare Strength — Day-one medical, dental, and vision coverage is employer-paid at high levels and paired with HSA contributions, disability coverage, and mental-health support. Family planning and fertility resources further strengthen the healthcare offering.
  • Equity Value & Accessibility — New-hire RSUs, an employee stock purchase plan with a purchase discount, and annual bonus eligibility provide long-term value alongside base pay. A clear vesting schedule improves accessibility to equity over time.
  • Leave & Time Off Breadth — Flexible time off, paid holidays, and dedicated volunteer days create broad leave options. Short periods of work-from-almost-anywhere add incremental flexibility to time away and location needs.

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The Company
HQ: San Jose, CA
2,753 Employees

What We Do

BILL (NYSE: BILL) is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms. BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. BILL is headquartered in San Jose, California. For more information, visit bill.com.

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