Top Senior Marketing Jobs in Des Moines, IA

Lead and execute inbound paid programs with primary focus on Google and Microsoft Ads. Drive Sales-accepted demos and opportunities, optimize account structure, bids, creatives, LinkedIn and landing pages, own CRO testing, ensure accurate tracking and attribution (GA4, GTM, CRM), deliver bi-weekly performance reporting, and partner with Demand Gen and RevOps to scale high-intent channels.

Own and optimize Popls digital demand generation across paid search, AI search, SEO, email, and website conversion. Manage agencies and contractors, allocate budgets, build HubSpot and Salesforce attribution dashboards, and translate channel performance into executive reporting. Partner with content to drive AI-informed visibility and oversee AI-driven content and automation workflows.

Own and scale Everlywell's paid search program (Shopping, Performance Max), run end-to-end SEM campaigns, use AI and automation for bidding and ad copy, measure KPIs, run experiments, collaborate with analysts and stakeholders, and evaluate expansion into other PPC channels to drive DTC sales growth.

Lead post-sale product marketing for the install base: identify underused features, create adoption campaigns and in-app/email content, enable Customer Success with playbooks, track adoption metrics, map onboarding journeys, surface expansion signals, and support product launch communications to drive adoption, retention, and expansion.

Lead North America segment marketing strategy and execution to drive pipeline and revenue. Localize global campaigns via events, ABM, digital and paid programs. Measure and optimize performance with Marketing Operations, partner with Sales, run regional events, and mentor a team of segment marketers to improve processes and outcomes.

Lead positioning, messaging, and GTM for the Foundation platform pillar—translating identity, data, API, MCP, and security capabilities into technical selling materials, proofs, enablement, and launch programs to win technical and economic buyers.

Freelance remote linguist translating, copy-editing, and proofreading English (en-US) into Dutch (nl-NL) for support, marketing, legal, product, and informational content. Provide ~3–4 hours daily coverage in a US-aligned timezone (PST), use CAT tools, perform research, and collaborate with global localization teams.

The Content Marketing Manager will lead content production, manage editorial strategy, optimize SEO and branding, and utilize AI tools to enhance content distribution. Responsibilities include publishing various content types, ghostwriting for executives, launching new channels, and producing creative campaigns.

Design, execute, and optimize lifecycle marketing programs to accelerate onboarding, adoption, expansion, and renewals. Partner with Sales, Customer Success, Product, and RevOps to operationalize lifecycle stages, activate usage signals, create value reinforcement assets, reduce churn, and drive net revenue retention through analytics, automated journeys, and customer advocacy.

Lead Nordics B2B growth by owning regional demand generation, multi-language outbound, local events, ABM and localized retargeting. Track performance, report to executives, and adapt global messaging for local markets while acting as the direct owner for marketing initiatives and ROI.

Lead regional B2B growth for Central and Eastern Europe via aggressive lead generation, multi-language outbound sequences, localized messaging, events, ABM collaboration, analytics and executive reporting. Own end-to-end marketing operations and localization to drive brand awareness and pipeline across the region.

Lead marketing strategy and execution across product portfolios: translate objectives into campaigns, manage multi-channel workflows (social, web, chat, content, video), track performance and budgets, collaborate with Brand/PR and community teams, and support business development using data-driven insights and AI to scale adoption.

Lead product marketing for i-Ready assessment solutions: define positioning and messaging, drive go-to-market and launch plans, run market and competitive analysis, enable sales with content and training, measure KPIs, partner with cross-functional teams, and manage and develop a team to increase adoption and impact in K-12.

Lead strategic positioning and go-to-market strategy for professional learning portfolio. Drive revenue through market research, sales enablement, and cross-functional collaboration.

The Director oversees U.S. marketing for Neuroscience, driving brand strategy, market assessments, and lifecycle management, collaborating across teams to ensure successful commercialization and strategic growth.

The Lifecycle Marketing Manager will oversee consumer retention and engagement programs, focusing on enhancing the customer lifecycle through strategic marketing initiatives and collaboration with Product and Engineering teams.

The Senior Product Marketing Manager will lead Apptega's market positioning, content strategy, and demand generation, focusing on the cybersecurity and GRC sectors.

Lead global brand planning and North America execution for thatgamecompany, designing narrative-driven campaigns, managing budgets and KPIs, fostering community-first strategies, partnering with creators and creative teams, driving licensing opportunities, and running agile experiments while overseeing project management and cross-functional workflows.

Lead the firm's brand strategy and provide high-level marketing advisory to portfolio companies. Create thought leadership, oversee digital presence, and manage external agencies to scale Web3 startups from seed to market leadership.

The Director of Marketing Strategy at Telix Pharmaceuticals leads strategic and operational marketing initiatives to drive revenue growth and brand positioning, managing cross-functional partnerships and developing data-driven marketing strategies for oncology products.

Lead product marketing strategy and go-to-market programs for a B2B SaaS fraud and payments platform. Develop clear messaging, drive product launches, support sales and customer success, run win/loss analysis, and translate market and field insights into roadmap and positioning to improve win rates and growth.

Lead migration from Eloqua to Marketo and manage Marketo operations. Design lifecycle, lead scoring, segmentation, attribution, campaign hierarchies, reporting, and governance. Execute campaign builds, ensure data quality and integrations, and deliver actionable insights partnering across Marketing, Sales, Revenue Ops, and Engineering.

The Head of Marketing will develop and execute comprehensive multi-channel strategies to enhance customer acquisition, retention, and revenue growth in a fast-paced e-commerce environment.

The Head of Marketing will lead marketing campaigns targeting both veterinarians and pet owners, leveraging data-driven strategies to build brand visibility and drive growth.

The Head of Performance Marketing will lead strategies to scale paid media, build creative engines, enhance performance funnels, and design an AI-first team, all while reporting to the CEO.