Top Senior Marketing Jobs in Des Moines, IA

Develop and execute lifecycle and retention marketing strategies for B2B mobility customers. Lead multi-channel campaigns that improve engagement, product adoption, usage, satisfaction, and retention. Collaborate with business and digital marketing stakeholders, manage campaign risks, budgets, and deadlines, and measure performance through customer, revenue, churn, and retention metrics. Use segmentation, marketing automation, analytics, and AI tools to optimize campaign effectiveness and investment.

Lead product positioning, enablement, go-to-market execution, and adoption strategy. Create messaging, sales and in-app enablement materials, run webinars and content, track product usage, and partner cross-functionally to drive adoption and revenue in investment management.

Lead Celigo’s brand marketing strategy across positioning, website, content, creative, SEO, AI-driven search visibility, and thought leadership. Manage brand awareness metrics, inbound demand programs, campaigns, and website growth experiments. Build and mentor a multidisciplinary brand, content, and creative team while partnering with Product Marketing, Revenue, Sales, Customer Success, and executive leadership to strengthen brand impact and pipeline.

Own go-to-market strategy, positioning, messaging, campaigns, launches, competitive intelligence, sales enablement, pipeline, and bookings for Virtuous’s AI-powered fundraising products. Partner with Demand, Sales, Product, and Engineering to create market narratives, generate pipeline, support deals, and improve win rates. This customer-facing role requires strong commercial judgment, executive communication, AI fluency, and end-to-end B2B SaaS product marketing experience.

Lead Picus’s cybersecurity product marketing strategy and positioning. Develop differentiated messaging, value propositions, category narratives, thought leadership, executive presentations, sales enablement, and competitive guidance. Partner with the CTO, product, research, sales, and marketing teams to translate complex security research and innovations into compelling customer-facing stories. Monitor market and analyst trends, validate messaging with stakeholders, and refresh corporate and portfolio narratives quarterly.

Develops and leads account-based marketing strategies for strategic and enterprise accounts. Partners with Sales to build account plans, orchestrates integrated campaigns, analyzes engagement and performance data, manages marketing automation and CRM workflows, and drives pipeline, account penetration, opportunity acceleration, and revenue growth. Advises account teams on ABM best practices and collaborates with Product Marketing, Field Marketing, Revenue Operations, Creative, and Content teams.

Lead go-to-market strategy and PLG motions for Motive products. Drive product launches, positioning, messaging, pricing, and sales enablement. Use customer insights and data to inform product strategy, influence roadmap, and collaborate cross-functionally with product, demand gen, communications, enablement, and partnerships to increase adoption, awareness, and revenue.

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Own product marketing for Cyara’s agentic AI assurance platform, including positioning, messaging, launches, competitive intelligence, sales enablement, technical content, and analyst or press briefings. Partner cross-functionally with Product, Sales, Demand Generation, and Customer Success to drive enterprise pipeline. The role requires 5+ years of B2B SaaS or AI product marketing experience, successful product launches, strong writing and presentation skills, and experience selling to technical enterprise buyers.

Leads customer marketing strategy and a customer marketing team across onboarding, engagement, retention, expansion, renewals, and advocacy. Partners with marketing, product, and customer success teams on lifecycle campaigns, segmentation, customer feedback, events, cross-sell programs, and customer stories. Owns performance metrics including retention, NPS, expansion pipeline, and advocacy, using customer and product usage data to optimize programs and report recommendations to leadership.

Leads AI innovation and transformation across North America Consumer while owning Microsoft’s retail labor strategy and execution across major U.S. and Canadian partners. Responsibilities include developing AI pilots, driving adoption, managing outsourced labor agencies, optimizing deployment and coverage, setting KPIs, analyzing performance, managing budgets and contracts, and partnering across Sales, Marketing, Finance, Analytics, and retail teams to improve customer experiences and business impact.

Own Frame Security’s end-to-end growth marketing engine, including paid acquisition, SEO, website conversion, email, social, content distribution, analytics, and experimentation. Drive marketing-sourced pipeline and revenue while partnering with founders on messaging, positioning, launches, and go-to-market strategy. Build dashboards, optimize campaigns, develop thought leadership, and establish the company as a category leader in cybersecurity.

Own product marketing across Planful’s platform, AI, and Consolidation Premium offerings. Responsibilities include coordinating product launches, building field and partner enablement, managing analyst relations and evaluation submissions, running competitive intelligence, supporting pricing execution, and partnering with product, engineering, sales, and solutions consulting on messaging, positioning, and launch narratives.

Own go-to-market strategy and hands-on growth execution for G2’s AI Solutions portfolio, from early beta validation through revenue and integration into G2.com. Responsibilities include defining audiences, positioning products, running acquisition and activation experiments, conducting user research, building pipeline, enabling Sales, monitoring competitive trends, and partnering with Product and Marketing teams. The role requires taking ambiguous, early-stage AI products from zero to revenue in a B2B SaaS environment.

Owns analyst and consultant relations, industry PR, named-account marketing, product positioning, marketing technology, and performance measurement for a relationship-driven fintech business. The role manages executive communications, customer advocacy, events activation, agency partners, budget, and the Events Manager. It also integrates AI into marketing strategy and workflows while partnering closely with Sales, Product, Client Partnership, and executive leadership.

Lead and scale SmithRx’s growth marketing function in the PBM industry. Build an experimentation engine, identify healthcare buyer and broker acquisition channels, manage Growth Ops and BDR teams, and develop AI-powered workflows and technical growth tools. Partner with Sales and Product to generate pipeline through direct and broker-led motions while maintaining compliance. Establish a rigorous, full-funnel culture focused on experimentation, measurement, automation, and rapid learning.

Lead demand generation, product marketing, and growth strategy for an AI and technology company. Drive qualified pipeline through digital and performance marketing, using AI, data, experimentation, and customer-centric messaging. Partner with Sales, RevOps, Product, and executives on go-to-market initiatives, while managing a small marketing team and external partners. Optimize campaigns, attribution, reporting, and marketing operations to accelerate customer acquisition and business growth.

Lead execution of integrated demand generation campaigns across paid digital, email/nurture, SEO, ABM, and events. Manage paid budgets, Salesforce campaign structure, attribution and pipeline reporting, partner/vendor relationships, and martech stack. Align marketing to Sales through pipeline reviews, win-loss analysis, and account tiering. Use AI tools to scale personalization and optimize channel performance.

Leads lifecycle marketing programs for multiple clients across email, SMS, push, loyalty, direct mail, and other owned channels. Develops customer journey strategies, segmentation, personalization, automation, testing, and retention initiatives. Manages client relationships, reporting, performance presentations, deliverability, compliance, and campaign optimization. Works hands-on with ESP and CRM platforms while partnering with analytics, engineering, paid media, and data teams to improve targeting, orchestration, engagement, retention, and revenue.

Own Pacaso’s lifecycle marketing strategy and execution across reactivation, prospect nurture, and owner communications. Build and manage Iterable journeys, segmentation, personalization, catalogs, templates, deliverability, and email, SMS, and push channels. Connect lifecycle systems with CRM and data infrastructure, measure conversion and revenue impact, and report results to leadership. Partner with Sales, brand, creative, analytics, and owner experience teams while using AI to improve campaign speed and performance.

Leads product marketing strategy and execution for strategic launches, including positioning, messaging, content, customer communications, sales enablement, research, and performance analysis. Partners cross-functionally with Product, Sales, Customer Success, Pricing, and Enablement teams to drive adoption and measurable outcomes. Translates complex SaaS capabilities into compelling customer narratives and manages multiple launch workstreams.

Own a portfolio of 8–12 early-stage and growth-stage consumer brand accounts. Lead senior client relationships, quarterly growth diagnostics, prioritized marketing roadmaps, measurement infrastructure, cross-channel coordination, retention and expansion efforts, renewals, and revenue growth. Manage and develop 1–2 direct reports while coaching analysts and specialists. Use proprietary AI and performance tools to maintain account strategy, client sentiment, operational compliance, and measurable outcomes.

Leads global virtual and in-person marketing events, including conferences, trade shows, employee programs, and special events. Responsibilities include strategy, logistics, communications, budgeting, vendor and contract management, KPI reporting, lead conversion analysis, and post-event optimization. The role partners across marketing, sales, HR, finance, customers, and external vendors to deliver scalable, measurable programs that strengthen the brand, generate qualified leads, and support customer engagement.

Own market and competitive intelligence, win-loss programs, buyer personas, customer research, and competitive positioning. Influence product roadmaps, packaging, differentiation, and go-to-market strategy through actionable customer and market insights. Partner with Product, Sales, Marketing, and executive teams, present findings to senior audiences, and manage complex initiatives such as pricing, packaging, market entry research, and advisory boards.

Owns the end-to-end planning, execution, and performance analysis of B2B trade shows, conferences, association programs, and partner events. Responsibilities include event strategy, budgeting, vendor negotiations, logistics, freight coordination, on-site leadership, lead capture, Salesforce reporting, sales alignment, and process improvement. The role also manages partner relationships, event inventory, promotional materials, and multiple complex projects while traveling approximately 15–20%.