Top Senior Marketing Jobs in Des Moines, IA

Lead strategy and execution for demand generation, pipeline growth, and marketing operations. Build funnel reporting and MarTech infrastructure, run multi-channel campaigns (ABM, digital, content), manage agencies and partners, and align marketing with sales to optimize lead quality and pipeline contribution.

Develop and execute B2B digital marketing campaigns and content across web, email, social, microsites and sales enablement. Manage project timelines, partner with cross-functional teams, build and maintain landing pages and site content, monitor performance, and optimize programs to drive demand generation and support sales.

Manage email and SMS lifecycle marketing across client accounts: write and traffic briefs, build/QA/deploy campaigns and flows in Klaviyo and other ESPs, troubleshoot rendering and deliverability, analyze KPIs regularly, monitor triggers/segments, own task management and client files, and advise stakeholders on CRM best practices.

Own positioning, demand generation, and full-cycle execution for FMSI's RelationshipOS. Plan and run multi-channel campaigns, maintain website SEO/GEO, produce content and sales enablement, track campaigns in Zoho CRM, and partner with Sales, Product, and Customer Success to drive pipeline and ARR.

Drive acquisition-focused product marketing for genre-based live TV and streaming packages: develop growth strategies, analyze campaign performance, run competitive analysis, coordinate cross-functional execution, build stakeholder presentations, and optimize campaigns using customer and performance data.

Own and optimize Blossom’s end-to-end lead generation and digital presence using AI-native tools. Build pipeline across credit unions and adjacent markets, run integrated demand generation (content, SEO, paid, email, LinkedIn), manage HubSpot rev ops and analytics, deploy agentic AI workflows and GEO strategies, produce publish-ready content, and iterate campaigns to drive measurable pipeline.

Drive marketing measurement and reporting to inform acquisition, retention, and reactivation strategy. Build scalable dashboards, improve measurement and data infrastructure, perform analytics to identify trends and opportunities, and partner with Marketing, Finance, Data Science, and Analytics to influence planning, budgeting, and forecasting. Leverage SQL, BI tools, and AI to automate workflows and accelerate insights.

Own product marketing for Alteryx's CDP & Data Connectivity portfolio (Live Query, OCR, Intel Suite, Data Products, Connect). Define positioning, develop persona-driven messaging for IT and data teams, build launch and enablement materials, create sales/demo assets, monitor competitors, and align ecosystem and GTM partners to drive adoption and revenue.

The Technical Product Marketing Director will create compelling product narratives, manage customer-facing content, lead sales enablement, coordinate product launches, and engage technical audiences, ensuring messaging aligns with company value propositions.

Support the Director of Brand Marketing to execute brand initiatives across online reputation, customer advocacy, digital PR, creative asset development, and video production. Manage project timelines, external agencies, and a centralized brand asset library. Track reviews, customer sentiment, and research-driven campaigns. Provide day-to-day leadership, coaching, and workload management for a small coordinator team while ensuring brand consistency and timely execution of marketing programs.

Lead product positioning, messaging, and go-to-market for Portside's B2B SaaS aviation products. Drive launches, competitive intelligence, sales enablement, customer insights, pricing input, and cross-functional alignment to translate product capabilities into measurable customer and business value.

Lead 0->1 B2B growth by designing scrappy, data-driven distribution plays and high-velocity experiments across acquisition, activation, and retention. Own the AEO narrative, run creative growth hacks (benchmarking tools, scraping, competitor analysis), operationalize founder-led thought leadership, build the growth tooling stack, and measure attribution to drive lead quality and conversions.

Lead product positioning, market research, and go-to-market strategy for construction tech B2B SaaS. Drive launches, craft messaging and sales enablement, build customer feedback loops, create thought leadership, and measure adoption to support revenue growth.

As a Growth Marketing Specialist at Nexo, you'll drive market strategies in Brazil, optimize customer experiences, and shape brand messaging. You'll leverage data for insights, manage stakeholders, and adopt a hands-on approach to acquire high-net-worth individuals, all while enhancing brand reputation.

Lead B2B product and content marketing for a multi-product home services portfolio, owning positioning, messaging, go-to-market strategy, and the content engine. Manage and develop a small team, build operational processes for high-volume content, create sales enablement assets, and partner cross-functionally with Sales, Product, and Marketing to drive pipeline and brand authority.

Lead end-to-end execution of GoFundMe's flagship customer conference and support field and brand events. Manage logistics, vendors, budgets, run-of-show, on-site leadership, and cross-functional stakeholder alignment. Track KPIs and compile post-event recaps, build scalable processes, negotiate contracts, and mentor junior team members to improve event operations and program scalability.

Lead strategy and execution for GoFundMe's flagship conference and 40+ field events to drive pipeline, retention, and brand. Build the events function, manage budget and vendors, measure ROI, align cross-functionally with Sales/Customer Success/Product, and manage a team to scale experiential programs.

Own partner marketing for a growing B2B SaaS partner ecosystem: acquire and enable partners, co-execute integrated campaigns, create enablement and co-branded collateral, support ABM and field initiatives, and drive partner-sourced pipeline across NA and EU.

Lead end-to-end strategy, planning, and execution for VIP's owned events, roadshows, and conference presences to generate pipeline and revenue. Build repeatable event processes, partner with sales and demand gen, manage vendors and logistics, and design the flagship 500+ attendee customer summit. Track event ROI, attribution, and attendee satisfaction while using event tech and approved AI tools to drive efficiency.

Lead product and content marketing for Modernize's B2B multi-product portfolio: define positioning, messaging, go-to-market plans, and content strategy. Manage a small team, build operational processes, create sales enablement assets, collaborate with Product, Sales, and Marketing, and measure content performance to drive pipeline, launches, and brand authority.

Lead and scale the full marketing function to drive brand awareness, demand generation, and revenue growth. Build strategy, messaging, and multi-channel campaigns; partner with Sales and RevOps on pipeline and analytics; launch products, grow customer expansion, and build a high-performing, mission-aligned marketing team.

Lead product marketing for Health Plan and Public Sector pursuits: develop data-driven positioning, tailor narratives and sales assets for virtual care offerings, run pursuit marketing plans, mobilize cross-functional teams, support account-based strategies, and create repeatable pursuit processes to increase win rates and accelerate pipeline.

Lead product marketing for Abnormal AI's email security offerings: craft messaging and positioning, run internal and external launches, produce collateral and content, enable sales and partners, conduct customer research, and serve as an external-facing subject matter expert to drive demand and revenue.

Lead and execute inbound paid programs with primary focus on Google and Microsoft Ads. Drive Sales-accepted demos and opportunities, optimize account structure, bids, creatives, LinkedIn and landing pages, own CRO testing, ensure accurate tracking and attribution (GA4, GTM, CRM), deliver bi-weekly performance reporting, and partner with Demand Gen and RevOps to scale high-intent channels.

Own and optimize Popls digital demand generation across paid search, AI search, SEO, email, and website conversion. Manage agencies and contractors, allocate budgets, build HubSpot and Salesforce attribution dashboards, and translate channel performance into executive reporting. Partner with content to drive AI-informed visibility and oversee AI-driven content and automation workflows.