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Our mission is to make the world a safer, more secure and sustainable place.
The Role
Leads industry marketing strategy, go-to-market planning, competitive analysis, buyer targeting, campaigns, content development, sales enablement, and performance reporting. Manages a marketing team, identifies growth opportunities, develops industry expertise, oversees budgets and ROI, and collaborates with communications, operations, regional marketing, sales, and solution specialists to achieve revenue objectives.
Summary Generated by Built In
JOB DESCRIPTION
Manages others in driving go-to-market strategy and planning for one or more industry verticals with defined revenue and growth objectives. The role drives growth for relevant products and solutions, develops industry expertise, and manages contributions to the overall industry marketing plan while interlocking with other Marketing functions.
RESPONSIBILITIES
QUALIFICATIONS
What we offer:
Manages others in driving go-to-market strategy and planning for one or more industry verticals with defined revenue and growth objectives. The role drives growth for relevant products and solutions, develops industry expertise, and manages contributions to the overall industry marketing plan while interlocking with other Marketing functions.
RESPONSIBILITIES
- Cultivate industry knowledge and manage the team responsible for defining market opportunities, including solutions to promote, competitive positioning, messaging, routes to market, target buyers and buying cycles.
- Monitor regulatory, macroeconomic and business trends and oversee competitive analysis to identify growth opportunities and risks.
- Work with Strategic Communications, Marketing Operations and Regional Marketing to develop buyer-centric campaigns that build awareness and demand.
- Oversee industry-oriented content such as playbooks, case studies, blog posts and sales-training materials.
- Monitor and report Industry Marketing performance and ROI against defined goals and metrics.
- Understand industry audiences and buying processes; contribute to buyer personas and target-account identification.
- Manage collaboration with Sales Enablement and solution specialists around a defined sales-enablement plan.
QUALIFICATIONS
- Bachelor's degree in marketing, communications or related field.
- 8+ years of experience, including 3+ years of relevant management/leadership experience.
- Strong collaboration, facilitation, project planning and management.
- Strong business acumen and strategic thinking.
- Negotiation and team-management skills.
- Budget management.
- Experience working with senior leaders.
- Sales-enablement best practices and process improvement.
- Ability to understand technical/scientific issues and translate them for nonscientific audiences.
What we offer:
- Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $160,000-$190,000 and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 20% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).
- The application deadline for this position is 5/10/2027
Skills Required
- Bachelor’s degree in marketing, communications, or a related field
- 8+ years of experience
- 3+ years of relevant management or leadership experience
- Strong collaboration, facilitation, project planning, and management skills
- Strong business acumen and strategic thinking
- Negotiation and team-management skills
- Budget management experience
- Experience working with senior leaders
- Sales-enablement best practices and process improvement experience
- Ability to understand technical or scientific issues and translate them for nonscientific audiences
What the Team is Saying
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Project Engineer
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UL Solutions Compensation & Benefits Highlights
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Retirement Support — Retirement benefits are often characterized as a strong point, with a 401(k) plan noted for employer matching and overall favorability. Given indications of recent changes, confirming the current match and vesting terms is prudent, but retirement support is frequently viewed as a relative advantage.
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Leave & Time Off Breadth — Vacation and paid time off are described as competitive, including starting PTO, separate sick time, floating holidays, and company‑paid volunteer days. Official materials also highlight paid parental bonding and family leave in the U.S.
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Strong & Reliable Incentives — Annual incentive bonus eligibility is positioned as company‑wide in official materials, making variable pay a meaningful part of total rewards. Some roles publicly specify target bonuses, underscoring the program’s presence.
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The Company
What We Do
A global leader in applied safety science, UL Solutions transforms safety, security and sustainability challenges into opportunities for customers in more than 100 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Certification Marks serve as a recognized symbol of trust in our customers’ products and reflect an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
Why Work With Us
Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence.
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UL Solutions Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Depending on the role we offer hybrid or remote opportunities.
Typical time on-site:
Flexible
