At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Our Values
If this sounds like you, you’ll fit right in.
Justworks is seeking a results-driven, experienced Senior Field Marketing Manager to manage our critical Northeast region. You'll own the Northeast region's entire field marketing strategy and execution. This means designing campaigns that attract customers, building relationships with our sales team to close deals, and creating community around Justworks in the market. You have budget autonomy, direct influence on regional pipeline, and the freedom to experiment with what works in your territory. You'll work hand-in-hand with the Northeast sales leadership to make sure your programs are driving real results.
What You'll DoI. Drive Local Outcomes- Pipeline Strategy & Execution: Own the Northeast's marketing strategy and campaigns. You translate company priorities into locally relevant programs that build pipeline and accelerate sales.
- Budget Ownership & ROI: Manage your regional marketing budget. You decide where to invest for maximum impact on pipeline and revenue.
- Regional Activations: Design and execute high-impact events—customer dinners, workshops, industry conferences. You own the full execution from planning to post-event follow-up.
- Demand Generation: Build programs that reach high-intent prospects. This includes targeted campaigns, webinars for active deals, and outreach sequences.
- Partner Programs: Collaborate with partners to co-host events, share pipeline opportunities, and drive referrals that accelerate growth.
- Community & Advocacy: Build local community through user groups and customer roundtables that generate referrals and strengthen customer retention.
- Territory Planning: Partner with the regional Sales Manager on quarterly planning and account prioritization. You're strategically aligned from the start.
- Account Activation: Execute targeted campaigns for high-value accounts, working directly with sales on timing and messaging.
- Sales Enablement: Equip the sales team with materials, talking points, and campaign follow-up so they can close the deals you're generating.
- Lead Accountability: Own the handoff and follow-up on leads your programs generate. You stay responsible for the pipeline you create.
- Localizing Company Campaigns: Adapt company-wide campaigns for the Northeast. You manage the regional execution of webinars, events, and campaigns.
- Consistent Execution: Execute on-brand and on-time. You maintain quality while making smart decisions for your market.
- Tracking & Optimization: Monitor what works—pipeline, ROI, conversion rates. Use the data to improve your strategy and optimize your spending.
- 5+ years in B2B field marketing executing campaigns that built pipeline. You've run events, demand gen programs, and sales-aligned initiatives.
- You think like an owner. You treat your territory as your own business. You make strategic decisions about where to invest time and money to hit goals.
- You're a strong partner to sales. You understand what helps them close deals and you collaborate closely to make it happen.
- You're organized and detail-oriented. Managing event logistics, multiple simultaneous campaigns, and follow-up processes is your strength.
- You're data-driven. You use Salesforce and marketing analytics to track ROI and continuously improve your approach.
- You communicate clearly. Written, verbal, and in presentations—you can pitch strategy to sales and present results to leadership.
The base wage range for this position based in our New York City Office is targeted at $131,000.00 to $169,000.00 per year.
#LI-Hybrid #LI-DW1
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At JustworksJustworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [email protected]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
Our DEIB Report
Skills Required
- 7+ years of experience in B2B Field Marketing or Integrated Marketing
- Proven track record executing localized campaigns that generate measurable pipeline and revenue outcomes
- Experience managing and owning localized marketing budgets with ROI focus
- Proficiency with CRM (Salesforce) and marketing analytics tools
- Experience designing and executing regional activations, conferences, and tradeshows
- Experience with demand generation programs and account-based marketing plays
- Experience partnering closely with regional Sales teams and territory planning
- Strong written, verbal, and presentation skills
- Highly organized and able to manage complex event logistics and multiple simultaneous campaigns
- Ability to track, report, and optimize performance metrics (pipeline influence, ROI)
What the Team is Saying
Justworks Compensation & Benefits Highlights
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Healthcare Strength — Medical, dental, and vision coverage through major carriers (Aetna and, in some markets, Kaiser) is accessible via the PEO, with in‑network search and digital ID cards on the platform. One Medical and Health Advocate are available when enrolled in a Justworks medical plan, supporting quicker primary care and care navigation.
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Retirement Support — A 401(k) administered through Empower with automatic payroll sync is highlighted as reducing administrative friction versus running a standalone plan. This integration keeps retirement deductions and plan administration centralized with payroll and HR.
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Flexible Benefits — Flexible paths to coverage include traditional group plans and ICHRA reimbursements (with partner Thatch), allowing employers to fund individual policies when that’s a better fit. Organizations can also align scope by choosing between the PEO and Payroll offerings.
Justworks Insights
What We Do
Justworks is a cloud-based software platform that takes the busyness out of growing a business and alleviates the unknown. We've combined a simple platform and exceptional 24/7 customer service to help entrepreneurs and businesses grow with confidence by giving them access to corporate-level benefits, automated payroll, HR tools, and compliance support— all in one place.
Why Work With Us
We're building a world in which starting, running, and joining a growing business is an accessible option for all. If you want to work in an entrepreneurial environment, build something meaningful, and have fun while doing it, join us.
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Justworks Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Hybrid roles are based in NYC, Mexico City, London, Tampa, or Toronto, and some roles are fully remote.
