Senior Creative Strategist

Posted 2 Hours Ago
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New York, NY, USA
In-Office
Senior level
Artificial Intelligence • Healthtech • Software • Telehealth
Our mission is to improve people’s health by making it easy to live a healthy lifestyle.
The Role
Lead and own Nourish's creative strategy for paid acquisition: set vision and roadmap, design hypothesis-driven tests, partner with Production to produce performant ads, analyze results to iterate, and expand creative into new channels and audiences while collaborating cross-functionally with Media Buying, Product, and Growth teams.
Summary Generated by Built In
About Us
Health is the most important thing in life, and the American healthcare system is completely broken - poor outcomes, high cost, bad patient experience. We're building a new system from the ground up.

Our mission is to improve people’s health by making it easy to live a healthy lifestyle.

Nourish is the country's largest dietitian-led metabolic health clinic. We’re an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.

In 2026 we raised a $100M Series C, bringing total funding to $215M. The round was led by Menlo Ventures, with participation from Thrive Capital, Index Ventures, J.P. Morgan Growth Equity Partners, Maverick Ventures, Y Combinator, BoxGroup, Atomico, Daybreak, and Operator Partners.

Learn more about our Series C here: Nourish Blog, Bloomberg, Fierce Healthcare, Digital Native, The Pulse Podcast.

This is not a job for everyone. We hold an extremely high bar because we believe talent density is our biggest competitive advantage. We're looking for people who actively choose hard, ambiguous problems, who run toward unglamorous work, give and receive candid feedback, and bring relentless resilience without the ego. Our work is important, but we are not self-important. We do this because we’re solving one of the hardest problems in the world, and the problem matters. If that's you, we disproportionately reward it.

About the Role

Creative is the #1 input to performance marketing — and performance marketing is the engine behind Nourish's growth. As our Senior Creative Strategist, you'll own the Creative Strategy function at Nourish: setting the strategy and vision, developing our creative roadmap, collaborating with Production to execute it, and owning the learning loop that fuels the strategy.

You'll report to our Head of Growth & Marketing and fully own our creative strategy roadmap across all channels and all audiences, plus support expanding to new ones. You'll work closely with peers across Creative Production, Media Buying, Product, and more to continue to grow patient acquisition at Nourish.

This is a full-time role based out of our Flatiron office in NYC. We're looking for candidates who are local or open to relocating. We work a hybrid schedule with 3+ days per week in the office.

Key Responsibilities:
  • Set and drive Creative Strategy: Define our creative strategy and vision for paid channels and translate it into a concrete, prioritized, hypothesis-driven strategy and roadmap.
  • Own the creative learning loop: Run a rigorous loop from creative test to insight to next steps. Build the system to identify the patterns in what is and isn't working and use the learnings to evolve our strategy and roadmap.
  • Collab with Production to execute the roadmap: Convert high-level strategy into sharp ad concepts, write briefs, and collaborate closely with our Production team (Design, Copy, Video, UGC) to produce high-quality, performant ads.
  • Expand creative strategy to new channels and audiences: Lead the insights, strategy, and roadmaps for expansion into new channels and new audiences, collaborating closely with channel managers and growth S&O.
  • Partner cross-functionally: Work closely with Media Buying, Creative Production, Product, and more teammates to grow our paid channels.
We’d love to hear from you if:
  • You have 5-7 years of experience in creative strategy and/or growth marketing, with experience managing to growth KPIs and working directly with creative production teams.
  • You have strong creative performance instincts. You don't need to be right every time, but you have intuition for what will and won't work on paid, and you understand what makes a good ad.
  • You are creatively generative. You never run out of ideas. You can deeply understand a patient’s barriers and motivations, and you’re chronically online enough to turn that into a diverse set of ad concepts.
  • You're a strong cross-functional collaborator, especially with creative teams and media buying. You are skilled at getting great output from Design and Copy partners.
  • You're fluent in performance data. You have a strong numbers sense, you're good at pattern matching across tests, and you can turn creative analysis into tactical and strategic decisions.
  • You bring roadmap rigor. You can set a medium-term creative strategy rooted in first principles and translate it into a tactical monthly roadmap, keeping a high bar across multiple parallel streams without dropping balls.
  • You thrive in high-growth, high-stakes environments where you're expected to deliver results, and you're excited to be both the strategic layer and the person still close enough to the work to catch what's off.
More Information

The Nourish Bar

Our Values

Why Nourish Exists

How We Work

Comp Philosophy

Benefits

Please note that you must be legally authorized to work in the U.S. for this position. 
 

Skills Required

  • 5-7 years experience in creative strategy and/or growth marketing, managing to growth KPIs and working directly with creative production teams.
  • Strong creative performance instincts with an intuition for what will work on paid channels.
  • Creatively generative — ability to produce diverse ad concepts informed by patient insights and cultural trends.
  • Strong cross-functional collaborator, especially with Design, Copy, Video/UGC, and Media Buying teams.
  • Fluent in performance data — strong numbers sense, pattern matching across tests, and turning analysis into decisions.
  • Roadmap rigor — set medium-term creative strategy and translate into tactical monthly roadmaps across parallel streams.
  • Experience converting strategy into briefs and collaborating with Production to execute high-quality, performant ads.
  • Ability to thrive in high-growth, high-stakes environments and be both strategic and hands-on.
  • Based in or willing to relocate to NYC Flatiron; hybrid schedule with 3+ days/week in-office.
  • Must be legally authorized to work in the U.S.

What the Team is Saying

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Nourish Compensation & Benefits Highlights

  • Healthcare Strength Medical, dental, and vision insurance are listed for full‑time Registered Dietitians under a W‑2 model. This provides standard employer coverage within a telehealth setting.
  • Leave & Time Off Breadth PTO and paid parental leave are included, with materials citing around 20 days of annual leave. Full‑time eligibility for RDs is attainable at a relatively modest weekly session threshold, broadening access to these benefits.
  • Wellbeing & Lifestyle Benefits Perks such as a learning and development allowance, home‑office allowance, wellness stipend, and an in‑office lunch stipend are called out. Flexible, remote work is also emphasized as part of the overall package.

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The Company
HQ: New York, New York
315 Employees
Year Founded: 2021

What We Do

Nourish is the country's largest dietitian-led metabolic health clinic. We’re an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.

Why Work With Us

Health is the most important thing in life, and the American healthcare system is completely broken. Nourish is building a new system from the ground-up. We hire people with grit, ownership, and heart; people that love solving hard problems, move fast, think from first principles, and push each other to grow.

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Nourish Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our team is a mix of both remote & local (in NYC - soon to also be in SF). For NYC-based roles, we encourage people to come in to collaborate, have team lunches, and join fun happy hours but you to choose the setup that works best for you!

Typical time on-site: Flexible
HQNYC HQ

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