Sales Manager - EMEA West

Posted 3 Hours Ago
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Geneva, CHE
Hybrid
Expert/Leader
Artificial Intelligence • Cloud • Security • Software
Sonar is the trust & verification layer for AI and agentic coding, and the industry standard for automated code review.
The Role
Lead, coach, and grow a team of Account Executives responsible for new business and expansion revenue across EMEA West. Own pipeline health, forecasting, quota attainment, hiring, onboarding, rep development, territory planning, performance analytics, and sales execution. Partner with Marketing, Sales Operations, and Customer Success to improve the go-to-market motion, resolve customer issues, and report results to senior sales leadership.
Summary Generated by Built In
Who is Sonar?

Sonar is driving the future of agent-centric software development. As the leader in AI code verification and governance, we solve a critical problem: ensuring that software generated by AI-assisted developers or autonomous agents is reliable, secure, and maintainable.

Integrating seamlessly with Claude Code, Codex, Cursor, GitHub Copilot, Gemini, and Devin, we help over 75% of the Fortune 100 build trusted, reliable, compliant software. Customers who use Sonar are 44% less likely to report an outage due to AI-generated code.

We believe code verification is the critical missing link in the Agent-Centric Development Cycle (AC/DC). Industry giants like Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company count on us to provide independent, explainable, consistent review and governance of their AI-generated code via products like:

  • SonarQube: The world’s leading AI code review and verification platform.
  • SonarQube Foundation Agent: Currently topping the leaderboards for agentic software repair.
  • SonarSweep & Sonar Context Augmentation: Providing the enterprise-grade context and constraints agents need to be truly effective.

Our team operates across global hubs in Austin, Bochum, Dubai, Geneva, London, Singapore, Tokyo, and Washington D.C. We move with a mindset we call CODE:

  • Committed to our customers and community.
  • Obsessed with quality.
  • Deliberate in our decisions.
  • Effective as one team.

With over $400M in revenue and profitable, fast-paced growth, we are building the backbone of the AI software revolution. If you’re hungry to have an impact, want to build at a fast pace, and ready to work at the forefront of AI, we want to hear from you.


Sonar is looking for a results-driven Sales Manager to lead, coach, and grow a team of Account Executives driving new business and expansion revenue for our AI code verification and governance platform. You'll set your team's sales strategy, own pipeline and revenue growth, and develop reps into top performers, while partnering closely with Marketing, Customer Success, and Sales Operations to keep the sales motion healthy, predictable, and scalable.

What You'll Do:

    • Lead, coach, and motivate a team of Account Executives to consistently meet or exceed quota

    • Own the team's pipeline: forecast accurately on a monthly and quarterly basis, review deals, and identify risks and opportunities early

    • Recruit, onboard, and train new sales talent, building a strong bench for future growth

    • Conduct regular 1:1s, deal reviews, and call/demo coaching sessions to develop rep skills

    • Partner with Sales Operations and Marketing to optimize territory planning, lead flow, and go-to-market execution

    • Analyze team performance metrics (win rate, average deal size, sales cycle length, activity levels) and act on insights

    • Set clear goals and KPIs for each team member and hold the team accountable to them

    • Champion Sonar's CODE values and foster a positive, high-performance team culture

    • Escalate and help resolve customer or deal issues as needed

    • Report on team performance and forecasts to senior sales leadership

Experience & Qualifications:

    The ideal candidate will:

    • Have 10+ years of selling experience, including 5+ years of sales leadership experience

    • Have a proven track record of meeting or exceeding sales targets, both individually and as a team leader

    • Bring strong coaching and people-management skills, with experience developing reps at different skill levels

    • Communicate, negotiate, and present with excellence

    • Have experience with sales toolkits (e.g., Salesforce, Clari, Tableau) and sales forecasting/pipeline management

    • Take a data-driven approach to decision-making and performance management, leveraging AI-powered insights to identify trends and optimize team outcomes.

    • Hold a Bachelor's degree or equivalent practical experience

    • Must have experience selling in a B2B SaaS or technology environment

    • Ideally, have experience in free to fee paying motions and upsell driven by customer realisation of value.

    • Be familiar with sales methodologies such as MEDDIC/MEDDPICC, Value Selling, or Command of the Message

    • Demonstrate resilience, adaptability, and the capacity to thrive in fast-paced, dynamic settings

In-office culture

We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having. 

Candidates need to be genuinely based in the location the role is posted  — if that's not where you are today, we're happy to support relocation for the right person.


We value diversity, equity, and inclusion

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you need any accommodation, please reach out to us at [email protected]

All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date. 

Applications that are submitted through agencies or third party recruiters will not be considered. 

Skills Required

  • 10+ years of selling experience
  • 5+ years of sales leadership experience
  • Proven record of meeting or exceeding sales targets individually and as a team leader
  • Strong coaching and people-management skills
  • Excellent communication, negotiation, and presentation skills
  • Experience with Salesforce, Clari, Tableau, sales forecasting, and pipeline management
  • Bachelor's degree or equivalent practical experience
  • Experience selling in a B2B SaaS or technology environment
  • Experience with free-to-fee and value-driven upsell motions
  • Familiarity with MEDDIC, MEDDPICC, Value Selling, or Command of the Message
  • Resilience, adaptability, and ability to thrive in a fast-paced environment
  • Based in the posted location or willing to relocate

What the Team is Saying

Kim
Elizabeth
Katie
Jeff
Brian
Will
Varsha
Max
London

Sonar Compensation & Benefits Highlights

  • Leave & Time Off Breadth Time off is described as generous in the U.S., with 25 PTO days and additional days based on seniority or circumstances, alongside a hybrid rhythm with two weekly work‑from‑home days. Commuter support (public transit reimbursement and free parking) complements the time‑off offering.
  • Healthcare Strength Medical coverage includes 90% of employee premiums (60% for dependents), company‑paid life and disability insurance, telemedicine, an EAP, and HSA/FSA options, plus supplemental plans and pet insurance. This represents a broad health and protection suite.
  • Retirement Support A 401(k) with a company match up to 4% of gross salary is available in the U.S. Some locations also highlight meaningful employer pension contributions.

Sonar Insights

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The Company
HQ: Austin, TX
800 Employees
Year Founded: 2008

What We Do

Sonar provides the essential verification layer for the AI-driven development era, ensuring all code—whether human-written or AI-generated—is code you can trust. Today, AI coding tools are generating explosive volumes of code. This has created an "engineering productivity paradox" : faster code writing doesn't automatically lead to faster, safer software delivery. The new bottleneck is verification. Sonar solves this. Integrating code quality and code security into a single platform (SonarQube), Sonar is the foundation for high performance software engineering, analyzing over 750 billion lines of code daily to ensure applications are secure, reliable, and maintainable. As an independent verification platform, Sonar enables organizations to securely develop at the speed of AI. We are driven by a deep belief in our people, a commitment to excellence, and an unwavering dedication to delivery. We operate as a united group where our collective success is the sum of each individual's contributions. Our company culture is driven by the values of CODE: Committed, Obsessed, Deliberate & Effective. This mindset reflects our culture of creativity, collaboration, and pride in the work we do. Rooted in the open source community, Sonar’s solutions support over 35 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by 7M+ developers worldwide, including ServiceNow, Booking.com, Deutsche Bank, AstraZeneca, and Ford Motor Company. Sonar is headquartered in Geneva, Switzerland with additional offices in Austin, Texas; Bochum, Germany; London, Singapore, and Tokyo. The company is rapidly growing with over 800 employees! Join us in our mission to solve the trillion-dollar challenge of bad code!

Why Work With Us

We are a product-first company, with a people-first culture. Every employee has the opportunity to grow and learn. We promote from within, provide regular feedback and professional development opportunities, value the right to fail along with respect and kindness and work with team members to achieve their full potential.

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Sonar Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At Sonar, we require employees to come into the office 3 days/week.

Typical time on-site: 3 days a week
HQAustin, TX office
Geneva Office (HQ)
Annecy Office
Bochum Office
London Office
Singapore Office
Learn more

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