Sales Development Representative (SDR)

Posted 8 Hours Ago
Easy Apply
New York, NY, USA
Hybrid
30-104K Hourly
Entry level
HR Tech • Payments • Professional Services • Software
Our mission is to help entrepreneurs and businesses grow with confidence.
The Role
Generates outbound pipeline by researching prospects, conducting phone, email, and LinkedIn outreach, engaging decision-makers, qualifying sales conversations, and building opportunities for Account Executives. The role requires strong communication, organization, resilience, and willingness to learn modern sales tools and workflows. Representatives develop expertise in Justworks’ HR and PEO offerings while continuously improving prospecting messaging and productivity.
Summary Generated by Built In
Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

You’re proactive, ambitious, and energized by solving problems and creating opportunities. You’re curious about how businesses operate, enjoy connecting with people, and communicate clearly and confidently. You stay organized, learn quickly, and bring a strong work ethic and positive attitude to everything you do.

This role is a strong foundation for a long-term career across sales, customer success, marketing, revenue operations, and broader go-to-market leadership. This role has a clear path to internal mobility with many of our top performers going on to grow into other roles across the business.

At Justworks, we’re building a modern pipeline generation engine that combines thoughtful human engagement with smarter tools, better signals, and more efficient workflows. We’re looking for people who are curious, adaptable, productive, highly motivated, and excited to grow alongside the evolution of modern go-to-market teams.

What You’ll Work On

As a Sales Development Representative (SDR) at Justworks, you’ll play a key role in growing our outbound pipeline and generating new business opportunities. This role will spend about 70% of your day contacting, prospecting, and researching potential customers.

You will:

  • Own outbound prospecting and pipeline generation within your assigned territory or segment
  • Research and identify prospective customers using a combination of data, tools, and market signals
  • Execute outbound outreach across phone, email, LinkedIn, and other channels to engage decision-makers
  • Generate qualified sales conversations and build pipeline for Account Executives
  • Learn and effectively use modern sales tools and workflows to improve productivity and outreach quality
  • Conduct thoughtful, value-driven conversations focused on understanding customer needs
  • Develop expertise in Justworks, our product suite, and the broader HR/PEO landscape
  • Continuously refine your messaging, prospecting approach, and workflow efficiency
Your Success Profile

We’re looking for individuals who embody our core values and demonstrate curiosity, ownership, adaptability, coachability, collaboration, and a strong customer mindset.

Successful SDRs at Justworks tend to be:

Results-Oriented
You’re motivated by goals, accountable for outcomes, and willing to put in the work to improve and succeed.

Curious & Adaptable
You learn quickly, ask thoughtful questions, and are open to evolving your approach as tools, workflows, and customer expectations change.

Operationally Minded
You stay organized, manage your time well, and look for ways to work smarter and more efficiently.

Strong Communicators
You can simplify complex topics, communicate clearly, and build trust quickly through thoughtful, customer-focused conversations.

Customer-First
You approach outreach with curiosity, empathy, and a consultative mindset. You care about creating a positive experience for prospects and understand that strong customer relationships start long before a sale is closed.

Coachable
You actively seek feedback, apply it quickly, and continuously look for ways to improve. You view coaching as an opportunity for growth and are committed to developing your skills over time.

Collaborative
You recognize that great outcomes are a team effort. You build strong relationships with teammates and cross-functional partners, share best practices, celebrate team success, and contribute positively to the culture around you.

Resilient
You handle rejection well, stay positive, and maintain consistency in a fast-paced outbound environment.

Our Core Values (COGIS)

Camaraderie
You enjoy working toward shared goals, support your teammates, and treat others with respect.

Openness
You are curious, receptive to feedback, and willing to consider new ideas and perspectives.

Grit
You persevere through challenges with commitment and a positive attitude.

Integrity
You follow through on commitments, communicate honestly, and lead by example.

Simplicity
You value clarity, efficiency, and straightforward solutions.

Qualifications
  • Must be available to work Monday-Friday from either 9am-6pm or 10am-7pm ET, with Tuesdays and Thursdays as the team's onsite days at our office at 55 Water Street, in New York City (required)
  • Strong interest in sales, business development, and outbound pipeline generation
  • Comfortable with outbound outreach across phone, email, LinkedIn, and other channels
  • Comfortable being on the phone for 70% of your day and researching potential prospects 
  • Strong written and verbal communication skills
  • Ability to research accounts, identify relevant prospects, and understand customer needs
  • Highly organized with strong time management skills
  • Fast learner with a growth mindset and willingness to adopt new tools and processes
Preferred Experience
  • Experience using sales and prospecting tools such as Salesforce, Gong Engage, Default, , Orum, Nooks, Amplemarket, LinkedIn Sales Navigator, or similar platforms
  • Exposure to AI tools or AI-assisted workflows used to improve prospecting, research, messaging, or productivity
  • Customer-facing or high-volume outreach experience is a plus
Compensation

This position is paid a base wage plus incentive compensation. The base wage range for this position is targeted at $29.81-$35.10 in our New York City office, and competitive On-Target Earnings, inclusive of incentive compensation, of *$88,600.00-$104,300.00. Final offers may vary from those listed. *Incentive compensation is not guaranteed, and earning is subject to the terms and conditions of the applicable incentive compensation plan.

This role is required to work Monday-Friday from either 9am-6pm or 10am-7pm ET, with Tuesdays and Thursdays as the team's onsite days at our office at 55 Water Street, in New York City.

#LI-Hybrid #LI-BF1
 

Use of AI Tools. We may use artificial intelligence and other automated tools to process your personal information as part of the recruitment process. For example, we may use these tools to record, transcribe, and summarize interviews, to help organize and review applications, and to help us assess candidates by comparing their skills, experience, and qualifications against the criteria for open roles. These tools support, but do not replace, human review. We do not make hiring decisions based solely on automated processing, and all final hiring decisions are made by Justworks recruiters and hiring managers. Depending on where you reside, you may have rights regarding our use of automated tools. For more information, please contact us at [email protected]

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location.  Salary ranges for positions based in other locations may differ based on the cost of labor in that location. 

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [email protected]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

Our DEIB Report 

Skills Required

  • Availability to work Monday through Friday from either 9am–6pm or 10am–7pm Eastern Time
  • Availability to work onsite Tuesdays and Thursdays at the New York City office
  • Strong interest in sales, business development, and outbound pipeline generation
  • Comfort with outbound outreach by phone, email, LinkedIn, and other channels
  • Comfort spending approximately 70% of the day on the phone and researching prospects
  • Strong written and verbal communication skills
  • Ability to research accounts, identify relevant prospects, and understand customer needs
  • Strong organizational and time management skills
  • Ability to learn quickly and adopt new tools and processes
  • Experience with Salesforce, Gong Engage, Default, Orum, Nooks, Amplemarket, LinkedIn Sales Navigator, or similar tools
  • Exposure to AI tools or AI-assisted prospecting workflows
  • Customer-facing or high-volume outreach experience

What the Team is Saying

Maya Saeed
Diego Baston
Julia D’Amico
Tricia Russo
Kathy Bui
  Mariana Palacios
Olivia Persons
Olivia Persons
Deekshita "DK" Amaravadi
  Jen Fox

Justworks Compensation & Benefits Highlights

  • Healthcare Strength Access to group medical, dental, and vision plans from major carriers (Aetna, UnitedHealthcare, Kaiser Permanente, MetLife) is a core offering via the PEO. Internal materials also highlight strong medical options that many small firms cannot obtain competitively on their own.
  • Wellbeing & Lifestyle Benefits PEO Plus commonly bundles One Medical primary care, Talkspace for mental health, Health Advocate navigation, Kindbody family‑building support, and preferred Peloton pricing in an integrated platform experience. Company materials also cite Headspace, Oxygen Days, fitness stipends, and other wellness initiatives for employees.
  • Retirement Support Access to a Multiple‑Employer 401(k) Plan through Empower is integrated with payroll for streamlined setup and deductions. Internal employees are offered 401(k) plans with matching, reinforcing an emphasis on retirement benefits.

Justworks Insights

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The Company
HQ: New York, NY
1,165 Employees
Year Founded: 2012

What We Do

Justworks is a cloud-based software platform that takes the busyness out of growing a business and alleviates the unknown. We've combined a simple platform and exceptional 24/7 customer service to help entrepreneurs and businesses grow with confidence by giving them access to corporate-level benefits, automated payroll, HR tools, and compliance support— all in one place.

Why Work With Us

We're building a world in which starting, running, and joining a growing business is an accessible option for all. If you want to work in an entrepreneurial environment, build something meaningful, and have fun while doing it, join us.

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Justworks Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Hybrid roles are based in NYC, Mexico City, London, Tampa, or Toronto, and some roles are fully remote.

Typical time on-site: 2 days a week
Company Office Image
HQNew York, NY
MX
London, GB
Company Office Image
Tampa, FL
Toronto, Ontario
Learn more

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