Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together. That's not just a philosophy about our product, it's how we build our team. Everyone at Fora gets hands-on with frontier AI tooling as part of the job. At Fora, you'll learn to be AI-fluent, with real experience applying AI to solve problems day to day, wherever you sit in the company.
Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).
Come build something that hasn't existed before.
Fora is looking for a Revenue Operations & Enablement Lead to drive commercial impact across revenue operations, sales operations and enablement. You will make the advisor sales team clear, consistent and well coached, and own how reps work from first outreach to closed advisor and ensure Reps will know what good looks like.
This role expands Sales Operations beyond CRM support into ownership of how the sales motion runs day to day: stage rules, handoffs, cadence, onboarding, coaching, comp and performance reporting.You’ll connect qualification, qualification, routing, CRM architecture, revenue intelligence, and enablement working as one system working closely.
You will work with the sales team & leadership every day, and with GTM Operations on systems. You will diagnose why leads and deals stall, fix the pattern rather than the one-off, and decide when the right fix is process, enablement, tooling or automation.
What You'll Drive- Sales process and cadence: Own the stage rules, entry and exit criteria, BDR-to-AE handoffs and SLAs. Run the weekly pipeline and performance review and hold reps and managers to the standards. Find where leads and deals stall and fix the pattern, not the one-off.
- Onboarding and enablement: Build and run the 30/60/90 ramp for new reps, including the training plan for new BDRs. Own the playbooks, talk tracks, objection handling and battlecards, and keep them current as the market and product change.
- Sales tools and data: Keep HubSpot routing, workflows and reporting clean and easy to use. Work with BDRs and managers to identify gaps, improve processes, and turn changes into practical training and coaching. Build and fix workflows hands-on, partnering with GTM Operations on architecture and integrations.
- Performance reporting and forecasting: Build visibility into funnel health (conversion, velocity, drop-off) and into activity, pipeline coverage, attainment and ramp by rep and cohort. Give leadership a forecast they trust and reps dashboards they use. Turn the insights into experiments and fixes. Work with Data and GTM Operations on lead scoring, attribution and acquisition cost.
- Continuous improvement: Test sequences, messaging and process changes, measure the results and scale what works. Drive improvement projects end to end, from problem definition to adoption, with clear milestones and risks.
- Coaching and continuous improvement: Use call reviews, Airspeed scorecards and performance data to identify gaps, work with BDRs and managers to refine processes, and turn learnings into ongoing coaching and training.
- Partner collaboration: Work with external agencies and CRM partners on specialist projects and implementation, helping define requirements and ensure delivery aligns with Fora's processes and priorities
- 5–7+ years in sales operations, sales enablement, revenue operations, business operations or commercial consulting, working alongside a BDR/AE sales team.
- Strong understanding of sales funnels, qualification, routing, conversion, pipeline management, and commercial workflows.
- Track record driving multiple concurrent projects across teams, with strong follow-through.
- Strong CRM skills, HubSpot preferred: you can build workflows, routing rules and reports, and clean up messy data. This is not an admin role.
- Comfort with sales engagement and call-intelligence tools. You will build and iterate the Airspeed scorecards.
- Analytical fluency: Sheets or Excel required, SQL or BI a plus. You can diagnose a funnel and size the fix.
- Credibility with reps and managers: you can facilitate, teach and say no to exceptions without losing trust.
- A record of building onboarding or coaching programs that measurably improved ramp time, conversion or attainment.
- Experience designing, administering or modeling comp plans and quota models.
- Ability to work effectively across Sales, GTM, Product, Product Ops, Engineering, Data, and external partners.
- Consulting or business operations background with a diagnostic approach
- Familiarity with AI-assisted workflows and GTM tools such as Clay or Hightouch
- Previous experience in a marketplace or two-sided motion environment
- Background in a high-growth startup or venture-backed company
The indicative range for this role is $145-$175K + equity. Where a candidate lands within the range reflects their experience and the scope of responsibility they bring.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. No travel required.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Skills Required
- 5-7+ years of experience in Revenue Operations, Sales Operations, CRM Operations, Business Operations, or adjacent functions
- Strong understanding of sales funnels, qualification, routing, conversion, pipeline management, and commercial workflows
- Experience driving multiple concurrent cross-functional projects with strong follow-through
- Deep CRM expertise, including workflow design, architecture, automation, data hygiene, reporting, and enablement
- Experience with prospecting and enrichment tools, BI platforms, and data activation systems such as Clay and Hightouch
- Strong analytical judgment using operational and funnel data to identify bottlenecks and improve performance
- Systems-thinking approach to process redesign, automation, AI, agency support, and operational investment
- Strong operational instincts around usability, enablement, adoption, and continuous improvement
- Experience managing vendors or specialist partners while maintaining internal ownership
- Ability to collaborate across Sales, Advisor Services, GTM, Product, Product Operations, Engineering, Data, and external partners
- Experience designing AI-driven and agentic workflows and automation
- Previous experience in a marketplace or two-sided motion environment
- Background in a high-growth startup or venture-backed company
- Authorization to work in the United States
Fora Compensation & Benefits Highlights
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Healthcare Strength — Medical, dental, and vision coverage for corporate employees begin the first day of the month after joining. Feedback suggests wellness add‑ons like Wellhub and Headspace further bolster the overall health offering.
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Retirement Support — A 401(k) with company matching is available to corporate employees. This is complemented by other financial benefits such as pre‑tax commuter benefits.
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Leave & Time Off Breadth — Flexible paid vacation and sick leave, paid parental leave, and a work‑from‑anywhere allowance are prominently advertised for corporate roles. These policies signal an emphasis on flexibility alongside standard time‑off benefits.
Fora Insights
What We Do
Fora is a technology company empowering the next generation of entrepreneurs. We build the platform that is changing travel - AI woven through every part of the advisor's workflow, plus global supplier relationships, training, and more, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. The same idea shapes how we work. We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential. The best work here comes from people and technology at their best, together. We're backed by Thrive, Insight, and Forerunner, and named to TIME's 100 Most Influential Companies of 2026. Come build something that hasn't existed before.
Why Work With Us
Fora is redefining the travel industry by challenging norms and fostering a culture of growth, curiosity, and autonomy. We invest in cutting-edge technology to fuel innovation and empower our team to drive impactful change. Here, you’ll find meaningful work with ample opportunities for internal growth.
Gallery
Fora Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Fora’s workplace policy offers balance and flexibility: we’re in-office 4 days a week, enjoy 3 weeks remote annually, and have flexible Fridays—all in a bright, inviting space in Fidi/Tribeca that fosters collaboration and creativity.
