Be an Early Applicant
Our mission is to make the world a safer, more secure and sustainable place.
The Role
Lead regional marketing for two EMEA sub-regions, align global go-to-market with local insights, manage regional marketing specialists, drive multi-channel demand-generation (inbound/outbound, SEO/SEM, social, events, MAP/CRM), oversee budgeting, measurement and reporting, support sales enablement, and collaborate cross-functionally to meet business and pipeline goals.
Summary Generated by Built In
JOB DESCRIPTION
We're seeking a Regional Marketing Manager to join our EMEA team
Reporting into the regional marketing leader, coordinates marketing activities for two sub-regions (North-West and Central-East) through solution, branding, cross-business/COU and company-wide marketing activities. This includes aligning global go-to-market plans with regional insights to effectively reach and influence local audiences. The person will be working closely with the regional marketing director, regional marketing specialists, regional leaders and regional commercial teams on the execution of the local strategies.
Responsibilities include driving demand through effective marketing multi-channel campaigns.
The person will have few direct reports, regional marketing specialists assigned to the specific sub-regions of EMEA.
RESPONSIBILITIES
• Coordinates the collection and alignment of customers and market(s) insights that become inputs for regional teams and sets the foundation for program development.• Strong focus on region business strategy, local market trends, competitive insights, personas and buyer experiences, including planning and budgeting (10%).• Manages some local-level planning and interlock: brand activation, go-to-market strategies, sales enablement, message development and marketing mix.• Ensures alignment of tactical plans to business goals (20%).• Drives demand creation by empowering team to effectively execute on program tactics: inbound and outbound marketing, strategic communication, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs and more (40%).• Leads some budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity.• Identifies opportunities for growth and cost/ROI improvements.• Manages actuals versus budget and KPIs, allocates budgets by program/campaign, and proactively diagnoses and develops insights to support pipeline health, conversion rates and overall return on investment (10%).• Influences business and supports sales objectives through effective communication that rely on cultural and operating norms.• Collaborate cross-functionally and leverages internal networks to steer successful outcomes for local teams during planning and review periods (10%).• Operates at a manager level leading people and maintaining high-performing teams (5%).• Contributes to business success by performing other tasks as required (5%).• Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices
QUALIFICATIONS
MINIMUM KNOWLEDGE PREFERRED.• Generally, eight years (ten?) or more of related discipline experience or demonstrated competency including three years or more of relevant management/leadership experience or demonstrated competence.
MINIMUM SKILLS PREFERRED.• Experience in the same or similar roles required, with few years' experience in people management.• Customer focus.• Adaptable/flexible to changes. Leads teams directly and leads through influence.• Excellent communicator.• Strong collaboration skills.• Strong facilitation, project planning and management.• Strong business acumen.• Strategic thinking.• Negotiation.• Team building.• Budget creation and management.• Experience working with senior leaders.• Strong analytical skills.• Sales enablement best practices.• Focus on process improvement.
MINIMUM ABILITIES PREFERRED.• Knowledge and experience with demand generation strategies, MAP/CRM tools, competitive insights gathering, planning tools and budgeting processes.• Strong understanding of all aspects of the marketing mix, i.e., pricing, product, promotion and positioning, and experience activating promotions and leveraging tools across variety of promotional channels.• Proficiency in Microsoft Office and experience managing and/or using a wide array of communication tools.
Language requirements: English (fluent)
Location requirements: based in the Basingstoke area or Frankfurt area
Work arrangement: hybrid
ABOUT US
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
We're seeking a Regional Marketing Manager to join our EMEA team
Reporting into the regional marketing leader, coordinates marketing activities for two sub-regions (North-West and Central-East) through solution, branding, cross-business/COU and company-wide marketing activities. This includes aligning global go-to-market plans with regional insights to effectively reach and influence local audiences. The person will be working closely with the regional marketing director, regional marketing specialists, regional leaders and regional commercial teams on the execution of the local strategies.
Responsibilities include driving demand through effective marketing multi-channel campaigns.
The person will have few direct reports, regional marketing specialists assigned to the specific sub-regions of EMEA.
RESPONSIBILITIES
• Coordinates the collection and alignment of customers and market(s) insights that become inputs for regional teams and sets the foundation for program development.• Strong focus on region business strategy, local market trends, competitive insights, personas and buyer experiences, including planning and budgeting (10%).• Manages some local-level planning and interlock: brand activation, go-to-market strategies, sales enablement, message development and marketing mix.• Ensures alignment of tactical plans to business goals (20%).• Drives demand creation by empowering team to effectively execute on program tactics: inbound and outbound marketing, strategic communication, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs and more (40%).• Leads some budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity.• Identifies opportunities for growth and cost/ROI improvements.• Manages actuals versus budget and KPIs, allocates budgets by program/campaign, and proactively diagnoses and develops insights to support pipeline health, conversion rates and overall return on investment (10%).• Influences business and supports sales objectives through effective communication that rely on cultural and operating norms.• Collaborate cross-functionally and leverages internal networks to steer successful outcomes for local teams during planning and review periods (10%).• Operates at a manager level leading people and maintaining high-performing teams (5%).• Contributes to business success by performing other tasks as required (5%).• Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices
QUALIFICATIONS
MINIMUM KNOWLEDGE PREFERRED.• Generally, eight years (ten?) or more of related discipline experience or demonstrated competency including three years or more of relevant management/leadership experience or demonstrated competence.
MINIMUM SKILLS PREFERRED.• Experience in the same or similar roles required, with few years' experience in people management.• Customer focus.• Adaptable/flexible to changes. Leads teams directly and leads through influence.• Excellent communicator.• Strong collaboration skills.• Strong facilitation, project planning and management.• Strong business acumen.• Strategic thinking.• Negotiation.• Team building.• Budget creation and management.• Experience working with senior leaders.• Strong analytical skills.• Sales enablement best practices.• Focus on process improvement.
MINIMUM ABILITIES PREFERRED.• Knowledge and experience with demand generation strategies, MAP/CRM tools, competitive insights gathering, planning tools and budgeting processes.• Strong understanding of all aspects of the marketing mix, i.e., pricing, product, promotion and positioning, and experience activating promotions and leveraging tools across variety of promotional channels.• Proficiency in Microsoft Office and experience managing and/or using a wide array of communication tools.
Language requirements: English (fluent)
Location requirements: based in the Basingstoke area or Frankfurt area
Work arrangement: hybrid
ABOUT US
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
Skills Required
- Eight or more years of related marketing experience with at least three years of management/leadership experience
- Experience in similar regional marketing roles with people management experience
- Proven experience with demand generation strategies and campaign execution
- Experience with MAP/CRM tools
- Knowledge of SEO and SEM and multi-channel digital marketing
- Budget creation and management, managing actuals versus budget and KPIs
- Strong analytical skills, measurement and reporting experience to demonstrate ROI and pipeline impact
- Sales enablement best practices and experience aligning marketing to sales objectives
- Excellent communication, collaboration, facilitation, project planning and stakeholder management skills
- Strategic thinking, business acumen, negotiation and team building skills
- Experience activating marketing mix across channels including events, content, social and search
- Proficiency in Microsoft Office and experience with communication tools
- Experience working with senior leaders and cross-functional teams
- English fluency
- Based in the Basingstoke area or Frankfurt area (hybrid work arrangement)
What the Team is Saying
Jacqueline
Senior Software Sales Executive
Min
Software Product Manager
.jpeg)
Shubhankar
Sr. Data Scientist
Anthony
IT Technical Specialist
Emily
Software Solution Architect
.jpeg)
Ebony
Project Manager
Michael
Senior Director IT, Business Enablement
.jpeg)
.jpeg)
UL Solutions Compensation & Benefits Highlights
-
Retirement Support — The 401(k) program is portrayed as strong, with a notable employer match and an additional company contribution after the first year that enhances long‑term savings. This structure is consistently highlighted as a differentiator in the total rewards mix.
-
Healthcare Strength — Medical coverage is characterized by multiple plan options administered by a major carrier and a substantial employer cost share, alongside dental, vision, and mental‑health/EAP resources. The breadth of choices and supportive programs underscore a comprehensive health offering.
-
Leave & Time Off Breadth — PTO with sick time, floating holidays, and dedicated paid volunteer days are emphasized, along with paid parental bonding and family‑care leave. Flexible work arrangements by role further increase the practical utility of time‑off benefits.
UL Solutions Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
A global leader in applied safety science, UL Solutions transforms safety, security and sustainability challenges into opportunities for customers in more than 100 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Certification Marks serve as a recognized symbol of trust in our customers’ products and reflect an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
Why Work With Us
Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence.
Gallery
UL Solutions Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Depending on the role we offer hybrid or remote opportunities.
Typical time on-site:
Flexible
