This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.
Who We Are:
Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description:
As Product Marketing Manager for HPE Alletra Storage MP X10000, you will own how the platform is positioned, understood, and brought to market across key workloads including analytics and modern data protection.
This role is responsible for translating X10000’s technical strengths into clear, differentiated narratives that resonate with both technical buyers and executive decision-makers. You will define how the product shows up in the market, ensuring it is both credible to practitioners and compelling in competitive sales cycles.
You will work in close partnership with platform and portfolio marketing teams, including Data Fabric, to ensure X10000 is consistently and effectively represented within broader analytics, data protection and hybrid cloud narratives, while maintaining clear ownership of product-level positioning and go-to-market execution.
This is a hands-on role for a product marketer who can connect product truth to market impact, bringing clarity, focus, and momentum to a strategically critical platform. It sits at the center of a shift in how enterprises think about storage, from passive infrastructure to an active performance layer for analytics, and recovery.
Key Responsibilities
Product narrative & positioning
- Own positioning and messaging for HPE Alletra Storage MP X10000 across core workloads including analytics and modern data protection
- Translate platform capabilities into clear customer outcomes, differentiated value, and competitive advantage
- Maintain and evolve messaging frameworks that reflect real-world use cases and buyer priorities
Go-to-market & launches
- Lead product launches, updates, and GTM readiness for X10000, ensuring clear, consistent messaging across all channels
- Partner with demand, digital, and content teams to activate campaigns and assets that drive awareness and pipeline
- Ensure sales motions are grounded in strong product narratives and aligned to buyer journeys
Sales & field enablement
- Equip global sales and channel teams with clear, confident messaging, talk tracks, and tools that improve win rates
- Support deal cycles with targeted positioning, competitive differentiation, and customer-facing materials
- Act as a bridge between product, marketing, and field teams to ensure alignment and clarity
Cross-portfolio integration & influence
- Partner with Data Fabric, AI, and hybrid cloud PMMs to integrate X10000 into broader narratives without losing product clarity
- Work closely with the data protection product marketing team to align positioning, use cases, and joint sales motions, ensuring a cohesive story across primary storage, protection, and recovery
- Support analyst relations and press engagement with product-level insights and positioning
- Act as a subject-matter expert on X10000, representing the product internally and externally
Education & Experience
- Bachelor’s degree in Marketing, Engineering, Computer Science, or related field; MBA preferred
- 6–8+ years in product marketing across enterprise infrastructure, storage, data platforms, or cloud
- Proven track record building differentiated narratives and high-impact content
- Experience positioning complex solutions in competitive, fast-evolving markets
Knowledge & Skills
- Strong understanding of object storage, analytics workloads, and modern data protection architectures
- Ability to translate deep technical capabilities into clear, differentiated market positioning
- Strong storytelling and communication skills, including executive presentations
- Ability to drive clarity and alignment across cross-functional teams
- Analytical mindset with comfort using data to inform positioning and GTM decisions
Impact & Scope
- Define and strengthen HPE’s position for X10000 as a leading platform for unstructured data across analytics, and modern data protection workloads
- Drive product-level awareness, preference, and pipeline through clear, differentiated messaging grounded in real customer outcomes
- Improve sales effectiveness by making complex capabilities understandable, credible, and easy to sell in competitive cycles
Complexity
High. This role operates in a strategically critical, fast-moving market at the intersection of AI, analytics, and data protection—requiring influence across senior leadership, cross-functional teams, analysts, and customers.
What We Can Offer You:
Health & Wellbeing
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Let's Stay Connected:
Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.
Job:
MarketingJob Level:
Expert"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 120,000 - 243,000 in California // 105,500 - 243,000 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered."
Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.
Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.
No Fees Notice & Recruitment Fraud Disclaimer
It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates. These scammers often seek to obtain personal information or money from candidates.
Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.
Skills Required
- Bachelor's degree in Marketing, Engineering, Computer Science or related field; MBA preferred
- 6-8+ years in product marketing across enterprise infrastructure, storage, data platforms, or cloud
- Proven track record building differentiated narratives and high-impact content
- Experience positioning complex solutions in competitive, fast-evolving markets
Hewlett Packard Enterprise Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hewlett Packard Enterprise and has not been reviewed or approved by Hewlett Packard Enterprise.
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Parental & Family Support — HPE is associated with extensive paid parental leave and transition options that allow a part-time return for an extended period, alongside supports like adoption and fertility resources. Family-oriented programs such as backup care are also part of the package, reinforcing day-to-day caregiving support.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include always-available virtual counseling, mindfulness resources, and fitness access, positioning mental health support as a visible benefit. “Wellness Fridays” and paid volunteer time add lifestyle-oriented time flexibility beyond standard PTO.
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Retirement Support — Retirement benefits include a 401(k) match, alongside standard insurance coverage, which provides a baseline level of long-term financial support. An employee stock purchase option is also described, adding an additional savings mechanism for participants.
Hewlett Packard Enterprise Insights
What We Do
In 1939, Bill Hewlett and Dave Packard, college friends turned business partners, started the original Silicon Valley startup in the space of a rented Palo Alto garage. Starting with audio oscillators, the friends built the foundation for a company that would grow to become a global leader in enterprise technology. More than 75 years later, our success is exemplified through our employees’ drive to advance ideas that bring meaningful innovations to life for our customers and partners around the globe. We are guided by our mission to help customers use technology to turn ideas into value, and empower them to transform industries, markets and lives. We simplify Hybrid IT, power the Intelligent Edge and provide the expertise to make it all happen.
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