Job Description:
JOB SUMMARY
In the role of Manager, Product Marketing, you will be responsible for driving the success of our products in the market by developing and executing strategic marketing plans that effectively communicate their value proposition and drive demand. You will work closely with cross-functional teams including product management, sales, and marketing to develop go-to-market strategies, create compelling messaging and content, and enable the sales team to effectively sell the product. The ideal candidate will have a strong blend of strategic thinking, creativity, analytical skills, and cross-functional collaboration.
KEY RESPONSIBILITIES:
Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
Develop go-to-market strategies that align with market demands and drive adoption of the product.
Create compelling messaging and content that effectively communicates the product's value proposition to target customers.
Collaborate with product management to define product roadmaps, prioritize features, and ensure alignment with market needs.
Work closely with sales and marketing teams to develop sales enablement materials and marketing campaigns that drive demand and accelerate growth.
Monitor key performance indicators (KPIs) such as sales performance, market share, and customer satisfaction, and optimize marketing strategies based on performance data and market feedback.
Collaborate with pricing teams to determine optimal pricing strategies and define product packaging and bundling strategies.
Serve as the primary point of contact for product-related inquiries from internal teams and external stakeholders.
Performs other duties as assigned.
PRIMARY RESULTS ACCOUNTABLE FOR ACHIEVING:
Market Penetration: Increase market share and penetration within target segments by implementing targeted marketing campaigns and strategies that drive customer acquisition and retention.
Product Adoption and Growth: Drive product adoption and usage among target customers, resulting in increased revenue and customer lifetime value.
Go-to-Market Success: Ensure successful product launches by developing comprehensive go-to-market plans, including positioning, messaging, pricing, and distribution strategies, resulting in strong initial sales performance.
Competitive Positioning: Establish the product as a market leader or key player within its competitive landscape through effective differentiation and value proposition communication.
Sales Enablement: Provide sales teams with the necessary training, tools, and resources to effectively sell the product, resulting in increased sales effectiveness and performance.
Content Creation and Engagement: Develop high-quality marketing collateral and content that resonates with target audiences, resulting in increased engagement, leads, and conversions.
Customer Insights and Feedback: Gather and analyze customer feedback and market insights to inform product development and marketing strategies, resulting in improved product-market fit and customer satisfaction.
Marketing ROI: Measure and optimize marketing activities to maximize return on investment (ROI) and ensure efficient use of resources, resulting in improved marketing effectiveness and efficiency.
Cross-Functional Collaboration: Foster strong relationships and collaboration with cross-functional teams, including product management, sales, and marketing, to ensure alignment and synergy across all functions.
Continuous Improvement: Continuously evaluate and refine marketing strategies and tactics based on performance data, market feedback, and industry trends, resulting in ongoing optimization and improvement of marketing efforts.
JOB REQUIREMENTS:
Must having product marketing experience in Banking, Fintech or Software (Saas).
Bachelor's degree in marketing, business, or related field
3+ years of experience in product marketing or related roles.
Strong understanding of product management and marketing principles.
Excellent written and verbal communication skills.
Ability to think strategically and execute tactically in a fast-paced environment.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Proven track record of developing and executing successful marketing strategies.
Experience working in cross-functional teams and collaborating with stakeholders at all levels.
Demonstrated ability to thrive in a dynamic and evolving organization.
20% travel
As a forward-thinking software provider, Computer Services, Inc. (CSI) helps community and regional financial institutions solve their customers’ needs through open and flexible technologies. In addition to its award-winning core banking platform, these include the latest in lending, digital banking, payments, financial crime prevention and cybersecurity. Building on its 60-year track record of personalized service, CSI is shaping the future of banking and empowering its customers to rival their competition. For more information about CSI, visit www.csiweb.com
CSI provides rewarding and challenging career opportunities for our employees. When determining your pay, we consider various factors such as your skills, qualifications, experience and location. Along with a competitive salary, this position includes eligibility for incentive awards based on both individual and business performance. We also offer a comprehensive range of benefits. To learn more about our benefits, visit: Benefits Summary
CSI is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, physical and mental disability, marital status, veteran status, or any other characteristic protected by applicable law. If you need an accommodation during the recruitment process, please email us at [email protected] and we will work with you to meet your accessibility needs.
For applicants residing in California, please read Privacy Notice for California Residents | CSI (csiweb.com)
Visa Sponsorship: We are unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for sponsorship now or in the future.
Skills Required
- Bachelor's degree in marketing, business, or related field
- 3+ years of experience in product marketing or related roles
- Strong understanding of product management and marketing principles
- Excellent written and verbal communication skills
- Strong analytical skills with ability to interpret data
- Banking and/or Fintech experience
What We Do
As a forward-thinking technology partner, we accelerate our delivery of cutting-edge solutions to empower our customers’ growth. CSI heavily invests in research and development, product partnerships and strategic acquisitions to provide the most innovative technologies—all while maintaining our service-first mentality. We drive financial institutions and other businesses forward with a variety of services, including: Core Banking With more than 57 years as a leader in core bank processing, CSI’s enterprise banking solutions empower institutions to compete in an open banking environment while growing assets, developing additional revenue streams and reaching new customers by integrating the latest digital technologies. Regulatory Compliance As an established leader in compliance, top global brands trust CSI as their regtech partner and rely on us for our advanced compliance software—including industry-leading fraud and anti-money laundering solutions. Managed Cybersecurity CSI offers cloud-based cybersecurity services, with 24/7 monitoring, real-time incident remediation, seamless compliance integration and industry-leading support for enhanced threat mitigation. IT Management As one of the largest, most trusted managed services partners in the country, we take a consultative approach to IT management to provide a scalable, efficient IT enterprise that supports institutions’ growth and regulatory needs. Document Distribution From digital document delivery to cost-efficient print and mail services, CSI provides a full range of document distribution solutions to help financial institutions stay connected with their customers. Advisory Services CSI’s Advisory Services—which include IT governance, compliance and risk management services—deliver cost-effective solutions that reduce the time and expense of managing security and compliance while ensuring technology is aligned to business objectives.
