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Curiosity wanted. Innovation required.
The Role
Leads loyalty marketing campaigns that acquire, engage, and retain customers. Develops marketing strategies, briefs, calendars, visual merchandising plans, and actionable customer insights in partnership with brand, analytics, technology, finance, and project teams. Manages small agile marketing teams, coordinates cross-functional execution, monitors program performance against KPIs, and represents loyalty marketing initiatives to internal and external stakeholders.
Summary Generated by Built In
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Marketing Manager of Loyalty Campaigns will work with Loyalty & Customer Marketing leadership to help conceive and curate loyalty marketing campaigns to engage and retain customers by leveraging customer insights, understanding the competitive landscape, and working with cross-functional teams.
The position will report to the Sr Manager of Loyalty & Customer Marketing and will be closely aligned with critical functional business partners to fully realize (from curation to execution) the go-to-market initiatives across the marketing calendar that will drive loyalty engagement and achieve the company's overall business KPIs. The Manager of Loyalty Marketing will run small agile marketing teams and will also serve as a subject matter expert for Loyalty and Customer Marketing across the organization, representing the work of the team to key internal and external stakeholders. Demonstrated experience developing and managing loyalty programs in collaboration with Marketing, Data Analytics, Finance, and/or Technology teams is a plus.
What You Will Do
Minimum Qualifications
Preferred Skills/Education
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Marketing Manager of Loyalty Campaigns will work with Loyalty & Customer Marketing leadership to help conceive and curate loyalty marketing campaigns to engage and retain customers by leveraging customer insights, understanding the competitive landscape, and working with cross-functional teams.
The position will report to the Sr Manager of Loyalty & Customer Marketing and will be closely aligned with critical functional business partners to fully realize (from curation to execution) the go-to-market initiatives across the marketing calendar that will drive loyalty engagement and achieve the company's overall business KPIs. The Manager of Loyalty Marketing will run small agile marketing teams and will also serve as a subject matter expert for Loyalty and Customer Marketing across the organization, representing the work of the team to key internal and external stakeholders. Demonstrated experience developing and managing loyalty programs in collaboration with Marketing, Data Analytics, Finance, and/or Technology teams is a plus.
What You Will Do
- Leads 1-2 assistant marketing managers and a small "pod in an "agile type setting who work closely with cross functional partners, business owners, and other key stakeholders to develop highly effective marketing strategies, tactics and action plans that meet critical KPI
- Partner with Loyalty Marketing, Brand Marketing, Customer Insights, Technology, and DACI teams in analyzing/interpreting data to draw clear, actionable insights and tactical plans for the assigned to support loyalty acquisition and engagement
- Works with Senior Manager to refine the annual marketing calendar that will drive category sales and build the brand - leading the development of briefs and serving as the integrator across marketing and broader organization
- Develop specific visual merchandising support plans to align in-store experiences to overall marketing experiences
- Analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually
- Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work
Minimum Qualifications
- Bachelor's degree Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
- 6 Years Overall Marketing experience
- 3 Years Brand or integrated marketing leadership experience for consumer brands or retailer
- 2 Years Strong business acumen and experience running a P&L and/or working alongside P&L owners
- 2 Years Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams
Preferred Skills/Education
- 1 Year Experience leading brand or category work at a retailer or CPG company
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Skills Required
- Bachelor's degree in Business Administration, Merchandising, Marketing, or a relevant field, or equivalent experience where applicable.
- Six years of overall marketing experience.
- Three years of brand or integrated marketing leadership experience for consumer brands or retailers.
- Two years of strong business acumen and experience running a P&L or working alongside P&L owners.
- Two years of experience writing strategic briefs, working cross-functionally, and leading brand marketing or integrated teams.
- One year of experience leading brand or category work at a retailer or CPG company.
Lowe’s Compensation & Benefits Highlights
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Retirement Support — A 401(k) with a company match up to 4.25% when contributing 6% and eligibility beginning as early as the first of the month after 30 days is highlighted, with access extended to regular full‑time and part‑time associates. This structure positions retirement savings as a clear strength in the total rewards mix.
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Parental & Family Support — Paid family benefits include up to 10 weeks paid maternity leave and four weeks paid parental leave for eligible full‑time associates, plus adoption assistance and expanded family‑forming support. Recent updates add fertility partner services, doula/surrogacy reimbursement, and related resources.
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Inclusive Benefits Coverage — Health coverage is offered to regular full‑time and part‑time associates, spanning medical, dental, vision, and mental‑health/EAP resources. Deductibles on full‑time plans were lowered in 2024 and additional supports (e.g., family‑forming, menopause) were added, indicating broad and evolving access.
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The Company
What We Do
It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger, which is why our leaders build cultures of recognition and inclusion. You are heard, and your curiosities are celebrated and championed here.
Why Work With Us
We have built a space where the curious can move freely. Up in title, up in skills, to the side with teams, or back to try something completely new. We help you find your path — because when you win, we all win.
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Lowe’s Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
2 days a week
