Manager, Product Marketing
Location: Remote | Full-Time
RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business. This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.
In This Role You Will
Lead the Team and Portfolio
Lead, coach, and develop a team of product marketers, setting clear priorities, expectations, and standards for high-quality work.
Directly own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth.
Partner with Product and business leaders to shape roadmaps, commercialization priorities, investment decisions, and growth plans.
Define Market and Commercial Strategy
Develop a clear view of customers, competitors, market dynamics, and whitespace through research, win/loss insights, product data, and field feedback.
Own segmentation, ideal customer profiles, competitive intelligence, and TAM/SAM/SOM analysis to inform where and how the company can win.
Turn market and business insights into actionable recommendations for product investment, revenue planning, and routes to market.
Shape the Offer and Bring It to Market
Lead positioning, messaging, value propositions, buyer insights, and competitive differentiation for assigned businesses.
Own pricing and packaging strategy in partnership with Product, Finance, Sales, and business leadership, using customer value, competitive context, product economics, and deal data to guide decisions.
Lead go-to-market strategy for new products, major enhancements, and packaging changes, aligning teams on audiences, objectives, readiness, enablement, and measures of success.
Enable Growth and Measure Impact
Equip Sales and Customer Success with the narratives, tools, training, and competitive guidance needed to win, retain, and expand customers.
Partner with Customer Success and Sales to identify customer advocates and translate testimonials, reference stories, and case studies into compelling proof points for campaigns, sales conversations, and executive audiences.
Track adoption and commercial performance, including pipeline influence, conversion, win rate, retention, expansion, and price realization, and adjust strategies based on results.
Communicate priorities, insights, risks, and recommendations clearly to executives and cross-functional partners.
What We Are Looking For
8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or another complex solution environment, including 3+ years of people management.
Demonstrated ownership of a product, portfolio, or line of business and a record of turning market insight into adoption, growth, or improved commercial performance.
Hands-on experience with pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches.
Experience building customer advocacy programs, developing testimonials, and creating case studies that connect customer outcomes to market positioning and revenue growth.
Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams through complex decisions and launches.
Strong people leadership with the judgment to set direction, delegate meaningful ownership, give clear feedback, and step into the work when needed.
Commercial and analytical fluency, including the ability to structure ambiguous questions, test assumptions, interpret data, and make defensible recommendations.
Excellent writing, storytelling, presentation, project management, and executive communication skills, with the ability to make complex products and decisions easy to understand and move cross-functional teams toward action.
A hands-on, entrepreneurial mindset and comfort operating in a fast-moving environment with incomplete information.
Experience in healthcare, education technology, human capital, or another regulated or specialized B2B market is preferred.
Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, WY
Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.
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Recruiting Fraud Alert: Job applicants should be aware that there are external parties posing as RethinkFirst recruiters. These scams may include fraudulent communications via social media platforms (such as LinkedIn), email, or requests to schedule interviews. Note that any recruiting related communication you receive from RethinkFirst would come from an @rethinkfirst.com e-mail address, @applytojob.com email address (via our talent acquisition system), ‘[email protected]’ email address, and/or be found on the Rethinkfirst.com website. Please also note that at no point during our recruitment process will we request any form of monetary payment. If you believe that you have been a victim of job recruiting fraud, you should file a report with your local law enforcement.
Skills Required
- 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or a complex solution environment
- 3+ years of people management experience
- Ownership of a product, portfolio, or line of business with demonstrated business growth or adoption results
- Hands-on experience with pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches
- Experience building customer advocacy programs, testimonials, and case studies
- Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams
- Strong people leadership, delegation, feedback, and direction-setting skills
- Commercial and analytical fluency, including structuring ambiguous questions, testing assumptions, interpreting data, and making recommendations
- Excellent writing, storytelling, presentation, project management, and executive communication skills
- Hands-on, entrepreneurial mindset and comfort working in a fast-moving environment with incomplete information
- Experience in healthcare, education technology, human capital, or another regulated or specialized B2B market
RethinkFirst Compensation & Benefits Highlights
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Healthcare Strength — Health, dental, and vision insurance are prominently offered, alongside mental-health resources (EAP and RethinkCare) that extend to family and friends. Multiple sources highlight healthcare as a strong element of the package.
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Leave & Time Off Breadth — Generous PTO, paid sick/safe time, paid holidays, and flexible work-from-home options are repeatedly emphasized. Time off and flexibility are positioned as standout elements of the overall offering.
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Wellbeing & Lifestyle Benefits — Access to RethinkCare, an Employee Assistance Program, and financial-wellness resources signal a meaningful wellbeing focus. This emphasis broadens the overall value of the total package.
RethinkFirst Insights
What We Do
Rethink aims to provide families, educators and behavior healthcare providers affordable, best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more children with special needs than any other solution. Our platform supports curriculum planning, professional development, parent training, and tracking of student progress. Through video and online tools, we bring to life best practice teaching, treatment, and intervention strategies that help educators, parents, and clinicians personalize instruction for every child. The Rethink program is currently being used by employers, the US Department of Defense, Managed Care, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide.
Why Work With Us
Together, we’re a team of passionate, talented and motivated people working every day to help others live healthier, happier and more productive lives. Individually, we’re an incredibly diverse group of people who respect each other, celebrate our differences and unique talents and enjoy meeting new friends and colleagues along the way.
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RethinkFirst Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
RethinkFirst offers employees the opportunity to work remotely from the comfort of their home with occasional visits to the office in our beautiful Chelsea-based NYC office. Some roles have specific requirements around travel and in-office needs.
