Sonar enables organizations to ship agentic code with confidence. Code creation is abundant, but confidence is scarce. Our core platform, SonarQube, verifies over 750 billion lines of code every day, delivering agentic verification and governance for all code. Trusted by more than 7 million developers and 75% of the Fortune 100, including teams at Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company, Sonar enables organizations to reduce outages, improve security, and lower the cost and risk of agentic software development.
Founded in Geneva and now headquartered in Austin, Texas, Sonar has a global team working across offices and hubs, including Silicon Valley, London, Bochum, Barcelona, Singapore, Tokyo, and the Washington, D.C. area. At Sonar, we’re enabling enterprises to build agentic software factories that can move quickly while maintaining the control, consistency and evidence required to ship with confidence.
Position description
As Director of Product Marketing, you will lead Sonar's narrative for the era of agentic software development. You will define how the world's largest engineering organizations adopt AI coding tools, agents, and LLMs with confidence, knowing the code these tools produce is secure, reliable, and maintainable.
This is a hands-on, externally facing role. You will stand in front of customers and technical audiences to make Sonar's story land, and you will make our sales team the most confident and well-equipped team in the market. Your work will directly shape how enterprises think about code quality and security as AI changes how software gets built.
What you will do
Define and evangelize: Own the positioning and messaging hierarchy for the Sonar platform, grounded in customer outcomes rather than feature lists, and carry that narrative across every stage of the customer journey.
Shape the AI narrative: Build Sonar's point of view on the AC/DC (agentic SDLC), including AI coding tools, coding agents, and LLM-generated code, based on hands-on use of tools like Claude Code, Cursor, GitHub Copilot, and Windsurf.
Present to customers and the market: Deliver compelling presentations directly to customers and prospects, and represent Sonar on stage at major AI coding and developer events as a recognized voice in the space.
Energize sales: Build and deliver enablement content and positioning that does more than inform the sales team. It should get them genuinely excited and confident to sell in AI-driven deals.
Orchestrate cross-functionally: Act as the connective link between Product, Engineering, Sales, Demand Gen, Customer Success, PR, and Analyst Relations to keep go-to-market aligned.
Track the market: Maintain a sharp view of the competitive landscape across DevOps, AppSec, and AI tools, and turn that into input for product and sales strategy.
Build analyst and PR relationships: Partner with communications on analyst briefings (Gartner, Forrester) and media relationships that reinforce Sonar's leadership in code quality and security.
Experience and qualifications
Proven leadership: 10+ years in Product Marketing within DevOps, AppSec, or Enterprise Software, including 2+ years at Principal level or higher. Experience working closely with developers is a strong plus.
Technical depth: Engineering degree or equivalent technical background preferred, with real understanding of the SDLC, CI/CD pipelines, and modern AI-native development.
Hands-on agentic AI experience: Regular, current use of agentic coding tools (Claude Code, Cursor, GitHub Copilot, Windsurf, or similar) and a clear, informed point of view on how AI agents are changing software engineering. This is not theoretical knowledge, it is practiced.
Public and customer-facing presence: A track record of delivering strong presentations directly to customers and speaking at AI coding or developer conferences. You are comfortable being the face of the product in front of a room.
Sales enablement that lands: Experience building enablement programs that get sales teams excited to sell, not just trained on talking points.
Strategic storytelling: Ability to connect technical detail to business value for both developers and executive buyers.
Analyst relations: Experience engaging industry analysts and participating in major research evaluations (Gartner Magic Quadrant, Forrester Wave).
Communication mastery: Excellent written and verbal communication, with the ability to simplify complex ideas for any audience.
The ideal candidate will:
We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having.
Candidates need to be genuinely based in the location the role is posted — if that's not where you are today, we're happy to support relocation for the right person.
We value diversity, equity, and inclusion
At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
If you need any accommodation, please reach out to us at [email protected].
All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date.
Applications that are submitted through agencies or third party recruiters will not be considered.
Skills Required
- 10+ years in Product Marketing within DevOps, AppSec, or Enterprise Software, including 2+ years at Principal level or higher
- Regular, current hands-on use of agentic coding tools (e.g., Claude Code, Cursor, GitHub Copilot, Windsurf) and practiced point of view on AI agents
- Experience presenting to customers and speaking at AI coding or developer conferences; comfortable as the public face of the product
- Proven success building sales enablement programs that drive sales confidence and results
- Experience engaging industry analysts and participating in major research evaluations (Gartner, Forrester)
- Strong ability to connect technical detail to business value; strategic storytelling for developers and executive buyers
- Excellent written and verbal communication skills
- Experience working closely with developers (strong plus)
- Engineering degree or equivalent technical background
- Based in the location where the role is posted and able to work on-site anchor days (Mon, Tue, Thu); willing to relocate if supported
What the Team is Saying
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Sonar Compensation & Benefits Highlights
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Leave & Time Off Breadth — Paid time off is described as generous and can increase with seniority; feedback suggests time away from work is a standout element of the package.
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Healthcare Strength — Employer contributions toward medical coverage are high, with dental/vision included and company-paid life and disability; information indicates telemedicine and mental‑health support are part of the offering.
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Retirement Support — A 401(k) with employer matching is available; feedback suggests the plan is well regarded, with some noting immediate vesting in certain cases.
Sonar Insights
What We Do
Sonar provides the essential verification layer for the AI-driven development era, ensuring all code—whether human-written or AI-generated—is code you can trust. Today, AI coding tools are generating explosive volumes of code. This has created an "engineering productivity paradox" : faster code writing doesn't automatically lead to faster, safer software delivery. The new bottleneck is verification. Sonar solves this. Integrating code quality and code security into a single platform (SonarQube), Sonar is the foundation for high performance software engineering, analyzing over 750 billion lines of code daily to ensure applications are secure, reliable, and maintainable. As an independent verification platform, Sonar enables organizations to securely develop at the speed of AI. We are driven by a deep belief in our people, a commitment to excellence, and an unwavering dedication to delivery. We operate as a united group where our collective success is the sum of each individual's contributions. Our company culture is driven by the values of CODE: Committed, Obsessed, Deliberate & Effective. This mindset reflects our culture of creativity, collaboration, and pride in the work we do. Rooted in the open source community, Sonar’s solutions support over 35 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by 7M+ developers worldwide, including ServiceNow, Booking.com, Deutsche Bank, AstraZeneca, and Ford Motor Company. Sonar is headquartered in Geneva, Switzerland with additional offices in Austin, Texas; Bochum, Germany; London, Singapore, and Tokyo. The company is rapidly growing with over 800 employees! Join us in our mission to solve the trillion-dollar challenge of bad code!
Why Work With Us
We are a product-first company, with a people-first culture. Every employee has the opportunity to grow and learn. We promote from within, provide regular feedback and professional development opportunities, value the right to fail along with respect and kindness and work with team members to achieve their full potential.
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Sonar Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
At Sonar, we require employees to come into the office 3 days/week.
