CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders.
We deliver industry-vetted courses and career support centered on the needs of first-generation and low-income students. Our students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow.
With over 40,000 students and alumni from 1,000 colleges now working at 4,050 companies, we are reshaping the tech workforce and the industries of the future. CodePath is supported by Amazon, Andreessen Horowitz, Anthropic, Comcast, Google, JP Morgan Chase, Knight Foundation, Meta, New Profit, Salesforce, and The Studio at Blue Meridian Partners, among others.
About the Role
Location: Remote, United States
Role Type: Full-Time
Reporting to: Chief Product Officer
Total Compensation: $180,000 - $230,000
- Base salary: $135,000 - $175,000
- Total compensation includes base salary plus a guaranteed monthly supplement
CodePath is proving the model for economic mobility at scale, serving tens of thousands of students annually, primarily from underrepresented backgrounds. Despite strong outcomes and year-over-year growth, we still have a significant opportunity to expand our reach and serve a much larger portion of the Computer Science student body, who increasingly need our programs to compete in an AI-native workforce.
The Director of Growth will lead CodePath from 40,000 students served to 100,000 annual enrollments. CodePath's platform, curriculum, and alumni network are under-leveraged growth assets. This role exists to turn them into a compounding enrollment engine: designing the in-product experiences that drive re-enrollment and referral, activating alumni and student word-of-mouth at scale, and layering on paid and outreach channels where they accelerate what's already working organically.
On the product side, this role partners with Product to design platform experiences that drive re-enrollment, reduce attrition, and build the in-product mechanics that turn students into advocates. On the marketing side, this role sets the channel strategy, manages the paid media budget, and makes data-driven decisions about where to invest and what to cut. On the outreach side, it means overseeing a centralized, digital-first system that reaches faculty, advisors, and academic champions at scale through HubSpot automation and AI-assisted personalization.
This is a strategic player-coach role reporting to the Chief Product Officer, with direct leadership visibility and real autonomy. You will manage a Senior Manager of Growth Marketing & Outreach and work closely with Product, Curriculum, and University Partnerships, building a lean team as the function grows.
The right candidate is an analytically rigorous, AI-native growth leader, someone who designs systems, runs structured experiments, and sees expanding economic opportunity for underrepresented students in tech as a meaningful differentiator.
Key Activities
Product-Led Growth
Own the PLG product backlog: identify and prioritize in-product growth opportunities (re-enrollment prompts, pathway progress, social sharing, referral triggers) and partner with Product to get them scoped, built and measured
Design and scale community-driven growth loops (alumni referrals, student-to-student advocacy, employer word-of-mouth) turning CodePath's 40,000+ alumni network into a structured acquisition channel
Build referral mechanics into the student experience that make organic discovery a scalable channel, not just a side effect
Channel Strategy & Acquisition
Own CodePath’s growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle
Set the growth channel mix: where to invest, what to cut, how to sequence, across paid search, social, email, champion outreach, developer community channels (Discord, GitHub, Reddit, technical content), programmatic SEO, and product-led growth strategies
Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance
Define audience segmentation and messaging strategy across students, faculty, institutional champions, and enterprise partners
Experimentation, Data & Operations
Run structured growth experiments using modern experimentation and analytics tooling (Amplitude, Mixpanel, Statsig, or equivalent) and translate results into channel and budget decisions
Own attribution infrastructure, ensure all lead sources are properly tracked and reported, informing and refining growth strategy
Manage a small team with an eye towards expanding and adopting AI-powered tools to extend impact as the function scales
Define growth metrics and KPIs, own reporting to the senior leadership team
Qualifications
Required
Product-led growth + growth marketing experience. 4–8 years in growth, ideally in a startup or high-growth environment. You've owned both in-product growth mechanics (referral, activation, re-engagement) and traditional acquisition channels (paid, email, outbound). You've built growth systems from scratch
Community and network-driven growth. You've built or scaled referral programs, ambassador networks, or community-led growth loops
Data and experimentation rigor.. You translate metrics into decisions. You’re comfortable with attribution problems, funnel analysis, A/B testing, and cohort analysis. You use experimentation platforms and product analytics tools to run structured tests
AI-forward. You've used AI to scale content production, personalize outreach, or automate growth workflows. You see AI as a force multiplier for a small team
Strategic but hands-on. You set direction and you execute. You don’t wait for a large team or perfect information to get things done
Preferred
Experience marketing to developer or technical audiences; familiarity with developer community channels (GitHub, Discord, dev-focused content platforms, open source)
Experience in EdTech, higher education, or workforce development
Familiarity with university partnership cycles, faculty decision-making, or academic champion programs
Experience owning a re-enrollment or retention metric, not just top-of-funnel acquisition
Experience creating sophisticated automated campaigns to large, segmented audiences via HubSpot or equivalent, email sequencing, LinkedIn, content-driven nurture
Ability to communicate with multiple audiences. You can shift voice and message fluently across students, faculty, institutional partners, and executive stakeholders
Experience managing or mentoring a small marketing or growth team
Commitment to CodePath’s mission to advance economic mobility through education
Compensation
CodePath has standardized salaries based on the position’s level, no matter where you live. For this role, we’re hiring for a Director level position at an annual base salary of $135,000 to $175,000. Total compensation is $180,000 to $230,000 which includes base salary plus a guaranteed monthly supplement. Salary is determined based on your relevant experience and skills as evaluated through our interview process.
Full-Time Employee Benefits:
This is a 100% remote position—work from anywhere in the U.S.! CodePath prioritizes employee well-being with a competitive benefits package to support your health, financial security, and work-life balance.
Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program
Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection
Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2)
Professional Growth: $1,000 annual professional development stipend and home office setup support
Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt
Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings
Skills Required
- 4-8 years in growth, ideally in a startup or high-growth environment
- Experience building or scaling referral programs, ambassador networks, or community-led growth loops
- Experience with attribution problems, funnel analysis, A/B testing, and cohort analysis
- Demonstrated ability to translate metrics into decisions
- Experience using AI to scale content production, personalize outreach, or automate workflows
- Experience in marketing to developer or technical audiences
- Experience in EdTech, higher education, or workforce development
- Experience creating automated campaigns via HubSpot or equivalent
- Experience managing or mentoring a small marketing or growth team
CodePath.org Compensation & Benefits Highlights
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Healthcare Strength — Medical, dental, and vision premiums are covered at 90% for full-time employees and their dependents. This level of employer coverage indicates strong core healthcare support.
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Leave & Time Off Breadth — Flexible vacation and sick time, 12 company-paid holidays, and a week-long winter break provide ample time away. A flexible workplace and schedule further help employees take time off as needed.
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Parental & Family Support — Ten weeks of fully paid leave support employees growing their families. Employer-covered short-term disability adds protection during family and health events.
CodePath.org Insights
What We Do
We deliver industry-vetted courses and career support centered on the needs of first-generation and low-income students. Our students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow. Breaking into the tech industry requires a number of factors: industry-relevant knowledge, connections, specific hard and soft skills, an understanding of how to navigate the job search, and the technical interviewing process. Many college CS programs don't have the depth of resources or support needed to practically set students up for career success, like keeping up with the latest industry trends, building employer partnerships, and providing access to critical internships where students can get a foothold in the industry. Even the most well-funded, prestigious programs can have gaps that prevent a comprehensive education.
Why Work With Us
We believe tech excellence can be within reach for anyone given the right resources and the chance to apply them. When you work here, you're helping make that real. If building a more inclusive future of tech alongside bright students, college programs, and top employers sounds like your kind of work, CodePath is the place.
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Employees work remotely.
CodePath is fully remote and we've built the culture to match. Our team spans the country, and we operate with the kind of trust and async discipline that makes distributed work actually work.
