Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.
Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2026, we announced our $60 million Series D investment round, led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and we were most recently recognized as one of the TIME100 Most Influential Companies 2026.
We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.
Fora is hiring a Director of Consumer Insights to build our market intelligence and consumer research function from the ground up. This is a highly strategic role responsible for helping to create the processes, infrastructure, and systems that enable better decision-making across the company. Reporting into the Marketing organization, you will establish how research is planned, executed, shared, and applied across both marketing, product, and commercial initiatives.
As our first dedicated market research leader, this role will define the operating model for research at Fora while partnering closely with leaders across Product, Marketing, Business Development, Analytics, and executive leadership. The Director of Market Research will help answer our biggest business questions through a thoughtful mix of qualitative and quantitative research, ensuring customer insights are accessible, actionable, and embedded in how we build and grow.
This is a unique opportunity to shape a foundational capability at a company entering its next stage of growth.
Key Responsibilities- Build and lead Fora's market research function, establishing the strategy, processes, and standards that enable high quality consumer and market insights across the organization.
- Develop and own the research intake, prioritization, execution, and communication framework, ensuring research efforts align with company priorities and are consistently actionable.
- Lead research initiatives across the company, including consumer segmentation, brand and product positioning, brand tracking, competitive intelligence, creative testing, and other strategic studies.
- Design and execute rigorous qualitative and quantitative research programs, leveraging the appropriate methodologies to answer critical business questions.
- Create and maintain a centralized, searchable repository for research findings, making insights easily accessible and useful across the organization.
- Partner closely with Product, Marketing, Business Development, Analytics, and executive stakeholders to develop a cross functional research roadmap and influence strategic decision making.
- Establish best practices for research design, including discussion guides, surveys, methodology selection, vendor management, and quality standards.
- Evaluate, select, and manage external research partners to ensure efficient execution and strong return on investment.
- Partner with internal data teams to combine market research with behavioral and operational data, creating a more complete understanding of customers and the business.
- Continuously improve research operations by identifying opportunities to leverage AI and scalable tooling that reduce manual work while improving research quality and speed.
- While this is an IC role today, we expect that this person will grow and manage a team in-line with Fora’s needs.
- Significant experience leading market research and consumer insights initiatives in high growth technology or consumer businesses
- Demonstrated success building research functions, processes, or infrastructure from the ground up
- Deep expertise across qualitative and quantitative research methodologies, including study design, execution, analysis, and synthesis
- Experience translating research into clear strategic recommendations that influence business decisions and product direction
- Strong analytical, strategic thinking, and problem solving skills with the ability to balance multiple priorities in a fast paced environment
- Experience partnering effectively across Product, Marketing, Analytics, and executive stakeholders while influencing without direct authority
- Track record managing external research agencies and vendors while maintaining high quality standards and efficient use of budget
- Excellent communication and presentation skills with the ability to make complex findings clear and actionable
- Authorization to work in the United States
- Experience working across both Brand and Product research within the same organization
- Experience scaling research practices in a rapidly growing company, ideally across multiple stages of growth
- Experience partnering with both large and small cross-functional organizations while thriving in an environment where processes are still being built
- Travel industry experience is welcome but not required
Compensation for this role varies based on experience, with an indicative range of $200K–$240K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Skills Required
- Significant experience leading market research and consumer insights initiatives in high growth technology or consumer businesses
- Demonstrated success building research functions, processes, or infrastructure from the ground up
- Deep expertise across qualitative and quantitative research methodologies, including study design, execution, analysis, and synthesis
- Experience translating research into clear strategic recommendations that influence business decisions and product direction
- Strong analytical, strategic thinking, and problem solving skills with ability to balance multiple priorities in a fast paced environment
- Experience partnering effectively across Product, Marketing, Analytics, and executive stakeholders while influencing without direct authority
- Track record managing external research agencies and vendors while maintaining high quality standards and efficient use of budget
- Excellent communication and presentation skills with the ability to make complex findings clear and actionable
- Authorization to work in the United States (Fora cannot sponsor or assist with U.S. work authorization)
- Experience working across both Brand and Product research within the same organization
- Experience scaling research practices in a rapidly growing company across multiple stages of growth
- Experience partnering with both large and small cross-functional organizations while thriving in an environment where processes are still being built
- Travel industry experience
What We Do
Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle. At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions. Our platform combines innovative technology with the human touch, offering: Best-in-class training programs to help agents develop expert knowledge, no matter their starting point. A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences. Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning. Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings. Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.
Why Work With Us
Fora is redefining the travel industry by challenging norms and fostering a culture of growth, curiosity, and autonomy. We invest in cutting-edge technology to fuel innovation and empower our team to drive impactful change. Here, you’ll find meaningful work with ample opportunities for internal growth.
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Fora Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Fora’s workplace policy offers balance and flexibility: we’re in-office 4 days a week, enjoy 3 weeks remote annually, and have flexible Fridays—all in a bright, inviting space in Fidi/Tribeca that fosters collaboration and creativity.
