#BETHEDIFFERENCE
If making a difference matters to you, then you matter to us.
Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software & information solutions that the world’s leading professionals rely on, in the moments that matter most.
You’ll be supported by collaborative colleagues who share a purpose. We are 21,000 people unique in our dreams, life stories, abilities, and passions who come together every day with one ambition: to make a difference. We do our best work together, connecting to create new innovations with impact.
We’re looking for a results-driven Digital Marketing Specialist to help fuel the growth of our inbound marketing engine. You’ll play a key role in attracting, engaging, and converting high-quality leads across multiple digital touchpoints. This role is ideal for someone who thrives at the intersection of marketing technology, automation, and performance content.
You’ll work closely with our product and field marketing teams to create high-impact marketing campaigns and content that position Wolters Kluwer FRR as a market leader, retain and attract new customers through the digital channels.
Key responsibilities:
Website & SEO
Manage website updates via CMS and DAM tools to ensure timely and accurate content publishing.
Drive performance through A/B testing, on-site personalization, and UX optimization.
Collaborate with the content and product teams to ensure all landing pages are optimized for SEO, engagement, and conversion.
Marketing operations & CRM
Build and manage Marketo programs, including lead nurturing workflows, scoring models, engagement programs, and list segmentation.
Maintain data hygiene and alignment between Marketo and Salesforce.
Implement campaign tracking to support performance attribution and reporting.
Online advertising
Assist in the execution and optimization of paid media campaigns across Google Ads, LinkedIn, and display networks.
Monitor performance and support continuous testing of ad formats, copy, and targeting.
Social media
Develop and execute social media strategies that align with campaign goals, ensuring engagement and lead conversion across key platforms.
Analyze performance metrics to optimize content, improve audience targeting, and drive measurable growth in brand awareness and customer acquisition.
Analytics & reporting
Track and analyze marketing funnel metrics (traffic, MQLs, conversions, etc.) and campaign attribution.
Provide actionable insights and support quarterly reporting to marketing and sales leadership.
Use tools like Google Analytics, Looker Studio, Power BI and Salesforce dashboards to measure marketing ROI.
Innovation & MarTech
Test and implement new digital marketing tools that improve campaign performance or team efficiency.
Stay ahead of industry trends and recommend innovative approaches to content distribution, automation, and personalization.
Cross-functional collaboration
Work closely with product marketing, field marketing, and sales teams to ensure campaign alignment and message consistency.
Support the rollout of content and campaigns tailored to personas, stages in the buyer journey, and verticals.
Requirements:
4+ years of hands-on experience in digital marketing, marketing automation, and/or demand generation.
Strong proficiency with Marketo and Salesforce – able to build programs, workflows, and reports.
Experience managing SEO/SEM and web performance initiatives.
Analytical mindset with demonstrated ability to make data-driven decisions.
Proficiency with key marketing tools: Google Analytics, social networks, CMS platforms, and campaign tracking tools.
Strong communication and collaboration skills.
Experience in B2B SaaS, financial services, fintech, or AI solutions is a plus.
Our Offer:
Room for personal development through external, internal training tools and learning and development program #GROW. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong
Yearly performance bonus based on your seniority
Referral bonus, meal vouchers, monthly allowance, gift vouchers twice a year
Corporate Health Insurance
Mindfulness and Wellbeing programs (Wellbeats, MyQuillibrium, Compsych, Mind & Body webinars)
Up to 28 days of annual leave based on seniority
We have a strong Work from Home culture and take into consideration punctual needs and more
Flexible working schedule. You’ll find the flexibility for balance in your life
Being part of Wolters Kluwer you will contribute to the development of our own products and software solutions. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Wolters Kluwer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolters Kluwer and has not been reviewed or approved by Wolters Kluwer.
-
Leave & Time Off Breadth — Time away benefits are positioned as broad, spanning vacation and sick time plus paid holidays and other covered leave types. Paid parental and caregiver leave, bereavement leave, and a volunteer day contribute to a more comprehensive time-off offering.
-
Retirement Support — Retirement support is framed as meaningful through access to a 401(k)/retirement plan paired with company matching and additional contribution features in some descriptions. This is reinforced by mentions of profit sharing and other long-term savings-oriented programs.
-
Parental & Family Support — Family-oriented support stands out through adoption assistance and paid parental leave provisions. These benefits are described alongside other caregiver supports that extend beyond basic leave categories.
Wolters Kluwer Insights
Similar Jobs
What We Do
Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide. Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
