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The software company powering the path to the world’s new medicines.
The Role
Plan and execute customer advocacy and reference programs to showcase customer success across product lines. Develop integrated marketing campaigns and assets (case studies, videos, events, press) for strategic accounts, coordinate cross-functional stakeholders, manage budgets and timelines, track KPIs/ROI, and cultivate long-term customer relationships to drive adoption and awareness.
Summary Generated by Built In
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
We are looking for a highly motivated and experienced Customer Marketing Manager. You will work closely with marketing, sales, and strategy teams to plan and execute customer advocacy programs that showcase customer success across multiple product lines. You will work directly with customer advocates to share their stories through industry events, media campaigns, and digital assets including case studies, videos, press releases, and blogs. You will support key strategic accounts by planning and executing integrated marketing campaigns to drive awareness, excitement, and adoption of Veeva solutions.
What You'll Do
- Identify, manage, and develop customer reference and advocacy campaigns with enterprise and emerging companies that enable Veeva marketing to lead with customer success and value
- Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions within strategic accounts
- Orchestrate and lead regular check-ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
- Produce a portfolio of assets and deliverables appropriate to marketing plan requirements
- Manage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROI
- Ensure appropriate communication and collaboration with key stakeholders from planning through to results across all customer advocacy programs
- Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy
Requirements
- Strong marketing experience in enterprise software
- Exceptional project management skills with proven success in driving projects to completion
- Experience working with customer to develop advocacy marketing materials that showcase real-world success and value across multiple channels (case studies, press releases, social media, events, etc.)
- Passionate storyteller with the ability to understand industry challenges, trends, and technical concepts to turn them into compelling content
- Proven ability to define, develop, and execute integrated marketing programs on time and within budget
- Excellent English language/communications skills, both written and spoken
- Ability to develop long-term business relationships with customers and sales teams
- Strong desire to win as a team combined with the ability to work independently
- Bachelor's degree in a relevant field
- Flexibility to travel as required
Nice to Have
- Life sciences industry relevant work experience
- Demonstrable experience in managing and executing integrated marketing programs
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $75,000 - $135,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
#LI-Remote#LI-MidSenior
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected].
Skills Required
- Strong marketing experience in enterprise software
- Exceptional project management skills with proven success driving projects to completion
- Experience working with customers to develop advocacy marketing materials (case studies, press releases, social media, events)
- Ability to understand industry challenges and turn them into compelling content (storytelling)
- Proven ability to define, develop, and execute integrated marketing programs on time and within budget
- Excellent English written and spoken communication skills
- Ability to develop long-term business relationships with customers and sales teams
- Ability to work independently and collaboratively within a team
- Bachelor's degree in a relevant field
- Flexibility to travel as required
- Life sciences industry relevant work experience
- Demonstrable experience managing and executing integrated marketing programs
Veeva Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Veeva and has not been reviewed or approved by Veeva.
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Equity Value & Accessibility — Equity is broadly distributed across the company, positioning most employees as shareholders. Stock-based incentives can materially enhance total compensation, particularly at higher seniority.
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Flexible Benefits — Work Anywhere enables remote-first flexibility with options to use offices and to gather through offsites or coworking weeks. This structure supports collaboration while minimizing rigid on-site requirements.
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Healthcare Strength — Core coverage includes medical, dental, vision, HSA/FSA, life and disability, and EAP. Supplemental perks such as commuter assistance and wellness or gym reimbursements are available in some locations.
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The Company
What We Do
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves.
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