Customer Marketing Manager

Posted Yesterday
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Hiring Remotely in United States
Remote
Mid level
Big Data • Software
Empowering Data Driven Contracting through best-in-class technology solutions, purpose-built for the MEP industry.
The Role
Develops customer marketing programs that support retention, expansion, and new business. Responsibilities include organizing customer events, producing case studies and newsletters, managing customer advocacy, engaging the customer community, capturing customer insights, creating in-app content, analyzing product usage, and reporting on engagement and pipeline influence. The role partners closely with Customer Success, Product Marketing, Demand Generation, Sales, and Product teams.
Summary Generated by Built In

Stratus, deriving from the Latin term meaning 'layer', offers an advanced set of MEP specific solutions that seamlessly layer across a contractor's entire workflow from design to fabrication to installation. Our team of seasoned industry experts, skilled technology leaders, innovators, and entrepreneurs understands that fabrication does not occur in isolation, and increasingly, it may not happen within your own fabrication shop. Through close relationships with our customers—who include some of the most innovative and largest MEP contractors—we have developed a suite of Stratus tools to digitize, automate, and optimize piping, plumbing, sheet metal, and electrical contracting. Stratus provides the software layer an MEP Contractor needs to optimize profits with true "Data Driven Contracting."


The Customer Marketing Manager turns happy customers into stories, events, and messaging that help us retain, grow, and win business. You will partner closely with Customer Success Managers (CSMs) to find advocates, run customer events, and feed the voice of the customer back to Product Marketing and Demand Generation. 


This is a remote role with approximately quarterly travel.


What you'll do 

  • Customer events: Plan and run customer lunch-and-learns, including topics, speakers, invitations, logistics, follow-up, and attendance and feedback reporting. 
  • Case studies: Identify candidates with CSMs, interview customers, and write and publish case studies that show measurable results. 
  • CSM partnership: Meet regularly with CSMs to surface advocates, upcoming wins, and renewal or expansion moments where customer marketing can help. 
  • Product newsletter: Own the monthly customer product newsletter, from gathering updates with Product Marketing through writing, sending, and measuring it. 
  • Voice of the customer: Capture customer quotes, themes, and new messaging ideas, and pass them to Product Marketing and Demand Generation for use in campaigns, web copy, and sales materials. 
  • Advocacy program: Keep a simple, current list of customer advocates (references, speakers, case study and quote participants) and the permissions we hold for each. 
  • Reporting: Track engagement, event attendance, content usage, and influence on retention and pipeline, and share results with Meredith. 
  • Community manager: post to, monitor and engage with customers on the Stratus community site. Generate insights to be shared back with product and marketing.  
  • Product usage: support usage targets by creating in-app content and analyzing user behavior patterns for features across the product suite.  


What we're looking for 

  • 2–4 years in customer marketing, product marketing, or content marketing, ideally in B2B. 
  • Strong writer and interviewer who can turn a customer conversation into a clear, compelling story. 
  • Organized project manager who can run several events and deliverables at once. 
  • Comfortable working with CSMs, sales, and product teams, and building trust with customers. 
  • Experience with email platforms (e.g., HubSpot) and a CRM; familiarity with customer reference tools is a plus. 


Success in the first year looks like 

  • A repeatable lunch-and-learn program running on a set cadence. 
  • A pipeline of case studies in progress and a library of published stories. 
  • The monthly newsletter sent on time with steady open and click rates. 
  • A regular flow of customer quotes and messaging insights that Demand Generation uses in campaigns. 


E-VERIFY STATEMENT 
Stratus participates in E-Verify. After you join the team, we'll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only - we never use E-Verify to pre-screen applicants. 
E-Verify Notice 
Right to Work Notice 

Skills Required

  • 2-4 years of experience in customer marketing, product marketing, or content marketing
  • Strong writing and interviewing skills, with the ability to create compelling customer stories
  • Project management skills and ability to manage multiple events and deliverables simultaneously
  • Ability to collaborate with customer success, sales, and product teams and build customer trust
  • Experience with email platforms such as HubSpot and a CRM
  • B2B marketing experience
  • Familiarity with customer reference tools
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The Company
HQ: Mentor, OH
87 Employees
Year Founded: 2010

What We Do

The Leading Tool for MEP Fabrication Workflows. Stratus is a cloud-based software platform that revolutionizes MEP fabrication and construction management by seamlessly integrating CAD software like Revit and AutoCAD with manufacturing tools to reduce errors and boost efficiency. By leveraging digital models for precision fabrication and enabling real-time collaboration, Stratus enhances communication among teams and ensures accurate project tracking. This platform empowers specialty contractors to streamline their workflows from BIM to installation, optimizing planning, resource allocation, and project execution. Stratus... - Optimizes Project Management and Decision Making with a modern, cloud-based platform that connects your VDC, Shop and Field teams - Eliminates Paper and PDF Workflows in the shop and in the field with direct access to the model - Reduces Waste with smart cut lists, material management and smart labels - Automates Fabrication with direct output to various cutting equipment - Eliminates Manual Conversion Steps with direct integration from CAD software like Revit and AutoCAD to manufacturing tools, automating the fabrication process and reducing errors -Leverages Historical Data to forecast future project timelines and productivity, enabling better planning and resource allocation -Assigns custom tracking statuses to work packages, offering unparalleled visibility into project progress and logistics

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