Creative Strategist (Gaming Experience Preferred)

Reposted 24 Days Ago
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Bangalore, Bengaluru Urban, Karnataka, IND
In-Office
Mid level
Gaming • Marketing Tech • Mobile • Software • App development
SciPlay is a developer and publisher of fun, authentic digital games millions of users enjoy.
The Role
Develop and execute creative strategies to drive user acquisition and engagement for digital games; collaborate with design, marketing, and analytics teams to create, test, and optimize campaign creative assets.
Summary Generated by Built In

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day for their authenticity, engagement and fun.

 

SciPlay currently offers nine core games, including social casino games Jackpot Party Casino, Gold Fish Casino Slots, Hot Shot Casino and Quick Hit Slots, and casual games MONOPOLY Slots, Bingo Showdown, 88 Fortunes Slots, Backgammon Live and Solitaire Pet Adventure with offices all over the world!

Position Summary

We are looking for a Junior Creative Strategist to join our innovative team. In this role, you will bring together creativity and data, develop high performing campaigns for User Acquisition (UA) and Retargeting (RT) as well as improve app store conversions through App Store Optimization (ASO). You will build impactful creative strategies and creatives which drive growth, engagement, and retention. You are analytical yet creative, you can work independently while collaborating cross-functional teams and concurrently manage multiple projects/initiatives.

We are looking for a team player who thrives when challenged, spreads a positive can-do attitude, has a thirst to learn, and can help us evolve our creative production.

Key responsibilities:

Analyze creative performance to measure creative effectiveness and identify the creatives that resonate with our audience.

Develop data-driven creative strategies and engaging concepts that fit with our products, campaign objective and audience insights.

Find new, fresh creative approaches, experiments and, in parallel, strongly focus on optimizing existing creatives.

Write ad briefs that are data-driven and creative.

Drive creative testing backed up with a hypothesis to gain insights, identify opportunities and apply them to our creative production.

Research and explore competitors’ creative strategies and mobile gaming trends to ensure our strategy remains fresh and competitive at all times as well as identify opportunities for creative innovation.

Partner with UA, RT and, ASO teams to align creative strategies with marketing goals. - Collaborate with game teams to ensure product features will be reflected in our creative strategy.

Work closely with the Art Team to execute the creative strategy, review concepts and ads.

Requirements:

Strong analytical skills.

Creative thinker: create multiple messages and concepts that drive from the same insights.

A keen eye for details.

Knowledge of social, gaming, analytics, and advertising worlds.

Experience or genuine interest in game design.

Understanding UA, RT and ASO strategy and tactics is an advantage.

Experience in overseeing creative campaigns, making sure they align with the strategy is a plus.

Agency experience is an advantage.

Location : ITPL, Whitefield, Bengaluru
Work Model: 4 days work from office

What the Team is Saying

Drew
Ayushi
Josh
Dan
Anna
Erkmen
Dafna
Nick
Lacy S.
Pedja S.
Parth K.
Inbal T.

SciPlay Compensation & Benefits Highlights

  • Healthcare Strength Health coverage includes Aetna medical with Teladoc, Guardian dental, VSP vision, mental‑health/EAP support, and day‑one eligibility, with HSA/FSA options noted. Feedback suggests these offerings create a comprehensive, well‑rounded healthcare foundation.
  • Retirement Support A 401(k) through Fidelity with company match is paired with company‑paid life insurance around 2x salary, plus short‑ and long‑term disability and AD&D. These protections, alongside financial‑wellness resources, indicate solid long‑term security support.
  • Parental & Family Support Paid parental leave, childcare reimbursement up to a set amount, fertility benefits, and an onsite Mother’s Room are highlighted. Examples cited include roughly 12 weeks maternity and 4 weeks paternity, reinforcing a family‑friendly package.

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The Company
HQ: Cedar Falls, IA
1,000 Employees
Year Founded: 1998

What We Do

SciPlay is a leading developer and publisher of digital games, providing entertaining free-to-play casual and social games to millions. Our data-driven approach, advanced game economy and high-quality content offer a thrilling experience. Our games are true to the authentic spirit of the world’s biggest casino brands and bring users hours of fun.

Why Work With Us

At SciPlay, we think untraditionally and believe in doing what you love and doing it well. We take pride in our unique blend of top technologies, talent and inclusive culture celebrating creativity, new ideas, innovation and individuality. Together, we create industry-leading games by collaboratively embracing our unique backgrounds and talents.

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About our Teams

SciPlay Offices

OnSite Workspace

SciPlay has a 4 day in-office work policy whereby ALL our studios around the world work from the office on the same days. The remaining day can be spent in-office or at home.

Typical time on-site:
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