Creative Director, Tidal

Posted 2 Hours Ago
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Hiring Remotely in New York, NY, USA
Remote or Hybrid
252K-377K Annually
Expert/Leader
Consumer Web • Information Technology • Mobile • Music • News + Entertainment • Software
For The Love Of Music.
The Role
The Creative Director will define Tidal’s creative vision and quality standards across its brand and product ecosystem. Responsibilities include developing brand platforms and campaigns, repositioning the brand, maintaining creative consistency, shaping briefs, directing designers, writers, and production partners, and collaborating with marketing, product, and partnerships leaders. This individual contributor will lead project teams, remain hands-on, and drive initiatives from concept through activation.
Summary Generated by Built In
Company Description
Tidal was founded for artists by artists as the next innovative streaming platform to bring value back to the music industry. We empower artists with the products, resources, services, and content required to take control of their careers and connect more deeply with fans. Available in over 60+ countries, Tidal continues to help artists break down economic barriers to continue creating what's next in culture. Tidal is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.
The Role
Tidal is a small, nimble design team building at the intersection of music, technology, and culture-shipping across uploads, streaming, AI-powered creative tools, and financial services that connect artists directly with their audiences in 60+ countries. We're looking for a Creative Director to help set the vision and quality bar across Tidal's product and brand ecosystem. This is a rare opportunity to be a foundational creative voice on a small team where your work will have outsized impact-shaping not just pixels but the future of how artists build careers. You'll drive complex initiatives from concept to ship, influence cross-functional strategy, and directly elevate the craft of everyone around you.
This is an individual contributor role. You'll lead project teams and set the creative standard.
You Will
  • Originate brand platforms and campaign-level ideas, and own them from concept through 360 activation
  • Reposition, reshape the brand and bring a tapped in culture and keep the platform coherent across brand and product surfaces
  • Hold the idea intact from first cut to final placement
  • Shape the brief alongside an embedded creative-strategy team
  • Design and when needed direct designers, writers, and production partners on the work
  • Work with marketing, product, and partnerships leadership to get campaigns made

You Have
  • A portfolio of work you led as a creative director: brand platforms, repositionings, campaigns, activations
  • An art direction background and the visual judgment to lead the idea in any medium
  • A track record setting creative vision and quality standards for a brand, while staying hands-on with the work
  • Credibility with cross-functional leadership as a peer
  • A history of catching cultural shifts early and putting them in the work
  • Experience carrying brand thinking across multiple products or business lines
  • Experience working in agencies, in-house, or both

How to Apply
Please submit your application along with a link to your portfolio. If your portfolio is password-protected, include the password in your application.
EEOC
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$251,600 - $377,400 USD
Zone B:
$251,600 - $377,400 USD
Zone C:
$251,600 - $377,400 USD
Zone D:
$251,600 - $377,400 USD
Application Guidelines
Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.

Skills Required

  • Portfolio demonstrating work led as a Creative Director, including brand platforms, repositioning, campaigns, and activations.
  • Art direction background and visual judgment to lead creative ideas across media.
  • Track record setting creative vision and quality standards while remaining hands-on.
  • Credibility working with cross-functional leadership as a peer.
  • History of identifying cultural shifts early and incorporating them into creative work.
  • Experience carrying brand thinking across multiple products or business lines.
  • Experience working in agency, in-house, or combined environments.

TIDAL Compensation & Benefits Highlights

  • Healthcare Strength Healthcare coverage via Block includes medical, dental, and vision insurance alongside mental‑health support and wellness programs/stipends. These comprehensive offerings are a strong pillar of the total rewards package.
  • Equity Value & Accessibility Compensation commonly includes equity grants and an Employee Stock Purchase Plan at a 15% discount through Block’s programs. This ownership component adds meaningful value to cash compensation.
  • Parental & Family Support Benefits highlight generous parental leave, fertility benefits, adoption assistance, childcare support, and structured return‑to‑work programs. These family‑oriented supports are a notable differentiator in the package.

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The Company
New York, NY
450 Employees
Year Founded: 2014

What We Do

TIDAL is a global music streaming platform bringing fans closer to artists through unique experiences and the highest sound quality. Artists and musicians are inherently entrepreneurial. They face a lot of the same challenges Square constantly works to solve for small business owners. The intersection between artists and the economy is getting increasingly more frequent (examples: merch stores, NFTs, and tipping platforms). At TIDAL, we’re committed to creating artist tools that allow them to create a business from their music and develop deeper connections with their fans.

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TIDAL Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

TIDAL has always been a distributed team working across timezones and continents. Today, we're remote-first by default, but encourage you to choose how you want to work: from home, one of our offices, or a mix of both.

Typical time on-site: Flexible
New York, NY
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