At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
Position Overview:
We are seeking a talented and experienced Content Marketing Manager to join our Observability Demand Generation team. As a Content Marketing Manager, you will be responsible for supporting campaigns and demand generation activities to support customer marketing by writing thoughtful content that drives engagement, retention, expansion, and advocacy. If you have a knack for translating complex topics into engaging content that strengthens our relationships with existing customers, then we want to hear from you!
Key Responsibilities:
- Your primary responsibilities will include copywriting various types of marketing content and writing brand-level copy for banner ads, website landing pages, and much more.
- Oversee and manage the customer content journey for SolarWinds Observability, including, ensuring each stage of the journey has the right content aligned to ICPs and personas to move customers from adoption to retention to expansion to advocacy.
- Manage the content calendar for the Observability Expand Demand Generation team.
- Creates compelling content (email, PPC, event copy, landing pages and more) to support full-funnel customer campaigns across various platforms
- Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content
- Develop content series and editorial calendars that balance evergreen educational content with timely commentary on market shifts, observability and AI developments
- Leverage generative AI tools to assist in content creation like blog posts, paid ads, emails, product descriptions, or website copy. Instead of starting from a blank page, use AI to generate ideas, outlines, or drafts, then shape the content so it sounds clear, useful, and human.
- Align messaging of demand gen content with company best practices, personas, and overall brand guidelines
- Researches and recommends personalized content opportunities for existing customer segments
- Reviews and edits written content for accuracy, clarity, grammar, punctuation, and spelling, ensuring adherence to our company's style and brand guidelines
- Conduct thorough fact-checking and research to ensure accuracy and credibility of content
- Fluency in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and search behavior are evolving
- Collaborates cross-functionally with marketing, sales, product, and external agencies to ensure content is aligned with marketing campaigns and product launches
- Monitors and analyzes content performance metrics, using data-driven insights to optimize our content strategy and improve KPIs
- Stays updated on industry trends, competitor activities, and best practices to continuously improve content effectiveness and relevance.
Qualifications:
- Bachelor’s degree in English, Marketing, Communications, or related field
- 5+ years of experience as a copywriter, digital focus a plus
- Proven experience as a writer, Content Marketing Manager or similar role in a B2B or B2C environment
- Familiarity with Generative AI tools for scalable content creation
- Excellent written and verbal communication skills with a strong attention to detail
- Understanding of SEO and digital content optimization with a familiar of SEO tools (ahrefs, SEMrush, etc)
- Experience with content management systems (CMS), marketing automation tools and project management software (like Asana) a plus
- Strong leadership and project management skills, with the ability to manage multiple projects simultaneously
- Background in IT software a plus
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
Skills Required
- Bachelor’s degree in English, Marketing, Communications, or a related field
- 5+ years of experience as a copywriter, preferably with a digital focus
- Proven experience as a writer, Content Marketing Manager, or similar role in a B2B or B2C environment
- Familiarity with generative AI tools for scalable content creation
- Excellent written and verbal communication skills with strong attention to detail
- Understanding of SEO and digital content optimization, including familiarity with tools such as Ahrefs or SEMrush
- Experience with content management systems, marketing automation tools, or project management software such as Asana
- Strong leadership and project management skills with the ability to manage multiple projects simultaneously
- Background in IT software
SolarWinds Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SolarWinds and has not been reviewed or approved by SolarWinds.
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Healthcare Strength — Health coverage is described as comprehensive, with some locations covering healthcare, dental, and vision at 100% and generally well-regarded plan quality. Feedback suggests wellness resources, counseling, and fitness reimbursements further strengthen the offering.
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Leave & Time Off Breadth — Paid time off, holidays, and a sabbatical after five years are part of the package. Feedback suggests global parental leave minimums add meaningful family support to the overall time-off mix.
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Pay Growth & Progression — Compensation is considered solid by many, with consistent raises noted alongside base pay. Feedback suggests bonuses and structured increases contribute to a sense of ongoing pay growth.
SolarWinds Insights
What We Do
SolarWinds is a leading provider of powerful and affordable IT management software. Our products give organizations worldwide—regardless of type, size, or complexity—the power to monitor and manage their IT services, infrastructures, and applications; whether on-premises, in the cloud, or via hybrid models. We continuously engage with technology professionals—IT service and operations professionals, DevOps professionals, and managed services providers (MSPs)—to understand the challenges they face in maintaining high-performing and highly available IT infrastructures and applications. The insights we gain from them, in places like our THWACK® community, allow us to solve well-understood IT management challenges in the ways technology professionals want them solved. Our focus on the user and commitment to excellence in end-to-end hybrid IT management has established SolarWinds as a worldwide leader in solutions for network and IT service management, application performance, and managed services.
