The Role
Leads the editorial and content calendar across webinars, virtual summits, video, web, blogs, and downloadable assets. Translates campaign strategy into audience-focused content that supports pipeline and retention goals. Partners with Product Marketing, Education, Creative, Sales, and Demand Generation teams on messaging and production. Manages webinar and demo playbooks, guides social messaging, localizes campaigns, tracks content performance, and writes and edits content directly.
Summary Generated by Built In
Be a Part of our Team!
Join a working team that is dedicated to the mission of the work we do!
Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.
Position Overview
We're hiring a Content Manager to lead the editorial calendar and content that brings our campaign strategy to life. This role owns the editorial and content calendar across webinars, virtual summits, video, web content, and key downloadable assets.
We're hiring a Content Manager to lead the editorial calendar and content that brings our campaign strategy to life. This role owns the editorial and content calendar across webinars, virtual summits, video, web content, and key downloadable assets.
As part of the Integrated Demand Generation team, this role takes campaign strategy and translates it into content that is clear, relevant, and useful for educators, administrators, and buyers across the customer journey, driving pipeline impact and supporting customer retention. The Content Manager works closely with Product Marketing, Education, Creative, Sales, and the campaign and channel owners in the Demand Gen team to make sure content reflects real audience needs and supports pipeline goals. The role also aligns with the Associate Content Manager on social media direction and messaging consistency.
We're looking for a storyteller at heart, someone with genuine creativity and a passion for education, who is highly organized and wants to build content that makes a real difference for the educators and schools we serve.
Specific Roles & Responsibilities:
- Translate campaign strategy into an editorial and content calendar across webinars, virtual summits, video, and web/blog content, using performance data to guide what gets built next
- Partner with Product Marketing to bring positioning, messaging, and value propositions to life through compelling content
- Coordinate with internal teams, including Education and Creative, on content production
- Take increasing ownership of writing blogs and content assets directly, partnering with the copywriter and incorporating strategic messaging input from Education and Product Marketing
- Own the playbooks and overall management of webinars and demos, including topic planning, format, production quality, and building presentation decks
- Provide content and messaging direction to the Associate Content Manager, who owns day-to-day social execution and the social calendar.
- Build a repeatable motion to localize campaign content to specific target accounts and states, in alignment with Campaign strategy
- Track overall content performance and align it back with campaign reporting
- Partner with channel owners to align content to distribution, campaign needs, and performance goals
Qualifications:
- 4-7 years of experience in content marketing, digital content, or integrated marketing, with direct hands-on writing and production experience, not only planning or oversight
- Experience building and executing a content calendar tied to business priorities and campaign plans
- Highly organized with a strong track record producing content across multiple formats: written, webinar, video, and web
- Experience working in complex B2B environments with multi-stakeholder audiences and long buying cycles
- Education sector and/or EdTech experience strongly preferred, with familiarity across public school, Head Start, and private child care audiences a plus
- Strong experience partnering with Product Marketing, Demand Generation, Education, and Creative teams
- Strong writing, editing, and storytelling skills, with the ability to make complex ideas clear, relevant, and engaging
- Working knowledge of web content practices, SEO fundamentals, and performance measurement
- Curious about how AI and new tools can help scale content production and build for the future, without losing quality or voice
- Comfortable being a hands-on producer as much as a planner, given the volume of content this role is expected to build directly
- Clear communicator who can coordinate across cross-functional teams without direct authority over them
Why Teaching Strategies
At Teaching Strategies, our solutions and services are only as strong as the teams that create them. By bringing passion, dedication, and creativity to your job every day, there's no telling what you can do and where you can go! We provide a competitive compensation and benefits package, flexible work schedules, opportunities to engage with co-workers, access to career advancement and professional development opportunities, and the chance to make a difference in the communities we serve.
Let's open the door to your career at Teaching Strategies!
Some additional benefits & perks while working with Teaching Strategies
Teaching Strategies offers our employees a robust suite of benefits and other perks which include:
- Competitive compensation package
- Employee Equity Appreciation Program
- Health and wellness insurance benefits
- 401k with employer match
- Flexible work environment
- Unlimited paid time off (which includes paid holidays and Winter Break)
- Paid parental leave
- Tuition assistance, professional development, and opportunities for career growth
- Best in class technology equipment for every employee
- Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field
Teaching Strategies is an equal opportunity employer and is committed to fostering a workplace where everyone can thrive.
Equal Employment Opportunity (EEO)
Family and Medical Leave Act (FMLA)
Employee Polygraph Protection Act (EPPA)
Family and Medical Leave Act (FMLA)
Employee Polygraph Protection Act (EPPA)
About
Teaching Strategies is the leading provider of curriculum, assessment, professional development, and family connection resources in the early childhood field. Offering ground-breaking solutions, including The Creative Curriculum®, GOLD®, tadpoles®, ReadyRosie™, ParentPal™, Al's Pals™, and professional development, Teaching Strategies believes that a child’s first 8 years form a critical foundation for school success. Teaching Strategies has been an advocate for the early childhood education community for more than 40 years.
Skills Required
- 4-7 years of experience in content marketing, digital content, or integrated marketing
- Hands-on writing and content production experience
- Experience building and executing content calendars tied to business priorities and campaign plans
- Experience producing written, webinar, video, and web content
- Experience working in complex B2B environments with multi-stakeholder audiences and long buying cycles
- Strong experience partnering with Product Marketing, Demand Generation, Education, and Creative teams
- Strong writing, editing, and storytelling skills
- Working knowledge of web content practices, SEO fundamentals, and performance measurement
- Ability to coordinate cross-functional teams without direct authority
- Education sector or EdTech experience
- Familiarity with public school, Head Start, and private child care audiences
- Curiosity about AI and new tools for scaling content production
- Comfort serving as a hands-on producer and planner
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The Company
What We Do
Teaching Strategies is the leading provider of curriculum, assessment, professional development, and family connection resources in the early childhood field. Offering ground-breaking solutions, including The Creative Curriculum®, GOLD®, tadpoles®, ReadyRosie™, ParentPal™, Al's Pals™, and professional development, Teaching Strategies believes that a child’s first 8 years form a critical foundation for school success. Teaching Strategies has been an advocate for the early childhood education community for more than 40 years. Commenting Policy: Teaching Strategies reserves the right to delete comments that contain: offensive language, personal attacks, comments that target any ethnic, racial, or religious group; spam or off-topic links to other sites; or comments that are clearly off topic. Repeat offenders may be banned from the page.
