The Role
Owns B2B SaaS and healthcare technology content strategy across blogs, email, social, web, thought leadership, and campaigns. Responsibilities include writing and editing copy, managing content calendars, collaborating with design, repurposing content, tracking performance, coordinating freelance contributors, maintaining editorial standards and archives, and partnering with SEO and paid marketing teams.
Summary Generated by Built In
Role Overview
- As a Content Marketing Manager, you will own Adit’s content strategy across multiple channels, with a strong focus on B2B SaaS, Healthcare Technology, Dental, and Practice Management.
- You will work closely with the CMO, Product Marketing, Sales, SEO, Design, and Product teams to translate complex SaaS and healthcare concepts into compelling, useful, and conversion-focused content.
Job Requirement
- 5-7 years in content marketing or copywriting
- Strong writing portfolio across blog, email, social, and web
- Comfortable working from SEO briefs and content calendars
- Experience with a CMS (WordPress, Webflow, or similar)
Expectations
- Own the content calendar and publishing cadence for assigned channels to keep output consistent and on schedule
- Write and edit high-quality copy aligned to brand voice, spanning emails, blogs, thought leadership, articles, testimonials, and more
- Collaborate with the design team to maximize content performance through strong visual-copy pairing
- Repurpose long-form content into multiple formats across channels to extend reach and value
- Track content performance and iterate based on engagement data to continuously improve results
- Manage freelance writers or contributors where needed to scale content output
- Ensure all published content meets brand and editorial standards before it goes live
- Partner with the Organic Marketing and paid marketing teams on keyword-driven briefs to align messaging
- Support campaign launches with timely content deliverables to keep launches on track
- Maintain an organized content archive and style guide for consistency across the team
- Understand the basics of campaign analytics to inform smarter content decisions
Skills Required
- 5-7 years of experience in content marketing or copywriting
- Strong writing portfolio across blog, email, social, and web content
- Ability to work from SEO briefs and content calendars
- Experience with a CMS such as WordPress or Webflow
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The Company
What We Do
Adit offers the leading Dental Practice Management Software solution capable of handling 99% of practice communication and operations in one platform.
