Channel Marketing Manager, APAC

Selling to, with and through our partners is an imperative of our go-to-market strategy. The Channel Marketing Manager is responsible for delivering effectful and targeted co-marketing within selected channel accounts (distributors and / or resellers) across the APAC region.

The Channel Marketing Manager reports to the Head of Regional Marketing, APAC to ensure full alignment and delivery of the overall regional marketing plan, including final sign-off.

You will be responsible for the development of the channel marketing plans in alignment with the commercial growth targets and define measurable KPIs. Together with the Head of Regional Marketing, APAC, you will manage the channel marketing budget and where relevant, also management of the channel ‘market development funds’/alternative incentive funds. 

You will execute the tactics in accordance with the plans and continuously seek to optimize performance with the selected channel partners. For the selected channel accounts, you will be the daily point of contact, all things marketing. You will be responsible for ensuring that key product, business, and partner program messages are received by the channel partners and adaptation and usage of the partner portal optimized with the partner. 

The role requires extensive engagement with the global and regional marketing teams, as well as with the Sales team – including the Channel Business Managers, whom will be the primary stakeholder to collaborate with to grow the channel accounts.

As part of the APAC Regional Marketing team, you will be joining a team of passionate and highly talented marketeers, focused on driving growth across APAC. While the team members are based in their regions, the team collaborates extensively, loves to exchange ideas and offers a great support network.

As the Channel Marketing Manager, you will be responsible for:

Planning and targets

• Based on the growth target and business priorities defined with the CBMs, you will define the annual marketing plans with the channel partner in alignment with the Regional Marketing Manager. 

• Define the Marketing KPIs and targets in alignment with the plan. This should reflect overall growth targets (revenue) and specific targets for key marketing tactics. 

• Continuously work with the Head of Regional Marketing, APAC to ensure partner performance aligns with the overall regional marketing plan, and to communicate needs from the selected channel accounts that can influence the overall regional marketing plan. 

Marketing activation 

• Deliver effective channel marketing initiatives within APAC as per agreed business objectives. Collaborate with Partner Marketing team and supports execution where possible. This includes but is not limited to co-marketing campaigns, sales training programs, content on the partner portal and sales promotions. 

• Activates global Partner Campaigns in a box with named partners and derives marketing tactics that can drive demand generation with the partner. 

• Optimizes collaboration with selected value-add distributors who are given funds to prioritize marketing activities across all product lines and partners using the distributor toolkit.

• Facilitate the production of case studies with the named partners to drive channel sales and awareness and meet co-marketing goals. This is done together with the subject matter experts and program owner from Global Marketing.

• Constantly look for ways to optimize and scale efforts to yield better returns on investments. 

Brand compliance

• You will be our brand ambassador, ensuring consistency and adherence to brand standards across market specific marketing activities, including messaging, visuals, and partner and end-customer experience. Use the Milestone Partner Portal as a first point of entry for co-branded assets. 

Collaboration and stakeholder engagement

• Works closely with Regional Marketing team to deliver on regional marketing goals and business objectives. 

• Works intimately with the Channel Business Managers and Distribution Managers (CBMs/ DCMs) and other key stakeholders to set plans, define must-win battles, evaluate performance and business requirements for the channel partners. 

Budget management

• Manage the budget for specific channel partners – always seeking to win business and optimize return of investment with the partner. 

• Manage the funds for selected distributors, based on defined incentive models and targets. 

Performance tracking

• In line with global standards, monitors and analyzes key performance metrics across the accounts to measure the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for continuous improvement.

• Ensure adherence to performance tracking and reporting requirements.

• Effectively use Intel MDF to drive return on investment and in full compliance with Intel guidelines.

Experience & attributes

As our new Channel Marketing Manager, we hope you bring valuable experience working both with marketing activation but also developing and executing on channel marketing plans including managing budgets.

• Bachelor’s degree (B.A.) in Marketing or related business field

• Experienced B2B marketeer with demonstrated success in driving growth in a two-tier channel model

• Extensive experience in channel marketing from larger corporations, including management of market development funds (MDF)

• Experience from the tech and/or software industry

• A team player with an intrinsic motive to help colleagues and go an extra mile to deliver on commitments

• Skilled in developing and executing channel marketing plans addressing business objectives with the channel partner

• Digital mindset and experience in delivering co-marketing demand generation programs. 

• Proficiency in marketing analytics tools and platforms for tracking and reporting on performance

• Analytical mindset with the ability to interpret data and metrics to inform decision-making and optimize marketing performance

• Experienced in managing multiple projects and priorities in parallel, works efficiently to prioritize tasks, meet deadlines, and manage budgets and resources effectively

• A business marketing partner to sales 

• Excellent communication in English and interpersonal skills, with the ability to collaborate with cross-functional teams, build relationships and influence stakeholders. 

• Experienced working across cultures and geographies

Please apply using the” Apply” button. You will experience an inclusive and unbiased recruitment process where all employment decisions are based on qualifications rather than race, color, ethnicity, gender identity, age, sexual orientation, and religion. We advise you not to attach a cover letter to your application but instead, we encourage you to write a few lines about why you are applying for the position in your resume/CV. Additionally we recommend you not to add a photo in your resume/CV.

We will take candidates into the recruitment process continuously and the position will remain open until a suitable candidate has been found.