Account Based Marketing (ABM) Manager

Posted An Hour Ago
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New York, NY, USA
Hybrid
115K-135K Annually
Mid level
Beauty • Enterprise Web • Fintech • Payments • Software
The platform powering success.
The Role
Build and own end-to-end ABM strategy for upmarket accounts: select and segment accounts, design AI-powered personalized campaign workflows, execute multi-channel outreach, track MQLs and pipeline contribution, run A/B tests, and align closely with Sales, RevOps, and Product Marketing to drive activation and pipeline.
Summary Generated by Built In

About GlossGenius

GlossGenius is the AI-powered system behind the world's most meaningful appointments, helping 120,000+ service businesses earn more revenue and free up time for the work they love. Our agentic workforce gets more clients in the door, grows profit per appointment, and keeps clients coming back — doing the jobs owners never had time for and couldn't justify hiring to fill. Businesses on GlossGenius process billions in annual payment volume, and see 65% more revenue using GlossGenius Payments by growing ticket size, rebooking clients at checkout, and saving on processing fees.

About the Role

GlossGenius is building its upmarket motion and the ABM function is at the center of it. As ABM Manager, you'll own the strategy, messaging, campaigns, and channel mix that turn target accounts into customers. This isn't a role where you inherit a defined program and optimize it. You'll build the motion from scratch, which means making calls on account selection, messaging, and channel mix without a lot of guardrails.

The expectation around AI is real here. We're not looking for someone who uses AI tools to move faster — we're looking for someone who has built AI-powered GTM workflows and knows how to design systems that scale personalization, surface intent signals, and tighten the feedback loop between campaign performance and strategy.

You will report to the Lead, Upmarket Growth. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.

What You'll Do

  • Architect the ABM strategy end-to-end inclusive of account selection and segmentation, messaging, channel mix, Sales handoff, and the metrics that define success
  • Design and deploy AI-powered campaign workflows that scale personalization across the target account list, using intent data, firmographic signals, and behavioral triggers to prioritize and sequence outreach
  • Execute integrated multi-channel ABM campaigns across outbound email, direct mail, and digital, tailored to key personas and funnel stage
  • Track MQL pacing, pipeline contribution, and activation rates by segment 
  • Run structured A/B tests, build a learning agenda, and translate results into strategic decisions
  • Partner with Sales, RevOps, and Product Marketing to align on account targeting, campaign strategy, and pipeline metrics

What We're Looking For

  • 3+ years of B2B demand gen or ABM experience at a high-growth technology company, with a track record of running multi-channel campaigns that drove measurable pipeline 
  • Proven experience building AI-powered GTM workflows from scratch using tools like Clay or similar platforms to automate prospecting, personalize outreach at volume, or surface intent signals and can speak to how that changed the output of the motion, not just the speed of executing it
  • Comfortable building without a defined playbook, with a track record of standing up net-new campaign motions and creating structure from ambiguity
  • Deep fluency in segmentation, intent signal interpretation, and account prioritization, with a strong instinct for finding the right accounts at the right moment
  • Strong email copywriting skills, with demonstrated ability to craft persona-specific, funnel-stage-appropriate messaging that converts
  • A strong analytical mind with the ability to pull performance metrics, build simple models, and translate analysis into strategic adjustments independently
  • Proven track record of tight alignment with Sales and RevOps, treating pipeline as a shared metric rather than a handoff

Benefits & Perks

  • Competitive health & dental insurance options, effective on your first day of employment
  • Flexible PTO
  • In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
  • Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
  • Annual stipend for professional development and continued learning
  • High performers at 5 years receive a generous stipend to use however you recharge best
  • 401k benefit: employees are eligible to contribute starting day 1 of employment
  • Dependent Care FSA
  • Paid parental leave
  • Fertility and adoption benefits via Carrot and Kindbody

The base salary for this role is between $115,000–$135,000 + equity + benefits. The compensation package offered is dependent upon many factors including skills, experience, location, and education. The range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius's equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.

Personal Information: Notice at Collection for Employees and Applicants

Agency Submissions
If a resume or applicant is submitted to GlossGenius by a third party without a signed search agreement in place, it will become the property of GlossGenius and no fee will be paid, irrespective of whether the candidate is hired. 

GlossGenius may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.

Skills Required

  • 3+ years of B2B demand gen or ABM experience at a high-growth technology company with measurable pipeline impact
  • Proven experience building AI-powered GTM workflows from scratch using tools like Clay or similar platforms
  • Ability to design account selection, segmentation, messaging, channel mix, and Sales handoff from scratch
  • Deep fluency in segmentation, intent signal interpretation, account prioritization, and using firmographic and behavioral signals
  • Strong email copywriting skills with ability to craft persona-specific, funnel-stage messaging that converts
  • Analytical skills to pull performance metrics, build simple models, and translate analysis into strategic adjustments independently
  • Proven track record of tight alignment with Sales and RevOps, treating pipeline as a shared metric
  • Must be commutable to NYC and able to work in-office 3-4 days per week (required attendance Tuesdays and Thursdays)

What the Team is Saying

Alyssa
Danielle
Braden Allchin
Raymond Zhuang

GlossGenius Compensation & Benefits Highlights

  • Healthcare Strength Comprehensive medical, dental, and vision coverage is offered, with premiums fully or partially paid depending on plan. Mental‑health support and FSA options are also noted.
  • Leave & Time Off Breadth Unlimited PTO is provided alongside paid holidays and sick time. Remote‑work flexibility further supports taking time off without rigid accrual limits.
  • Parental & Family Support Paid parental leave is available in the U.S., complemented by fertility and adoption benefits through Carrot. The employer‑verified leave policy was recently updated, indicating active management of family support programs.

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The Company
HQ: New York, NY
250 Employees
Year Founded: 2017

What We Do

GlossGenius is one of the fastest growing solutions powering small business owners across the US in the beauty & wellness space with elegant, vibrant, and intuitive software. GlossGenius’s complete “business-in-a-box” platform spans powerful SaaS and fintech solutions, enabling tens of thousands of business owners to run their entire set of business operations every day.

Why Work With Us

We have product-market fit and a passionate customer base.The opportunities ahead are limitless. Our culture is empowering, fast-paced, and challenging. If you're seeking an intellectually curious workplace with space to learn and grow, you're in the right place.

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GlossGenius Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

GlossGenius is committed to a collaborative environment where employees have flexibility in work arrangements, while also maintaining a headquarters in New York City. Our NYC-based employees work onsite 2 days a week in our beautiful USQ office.

Typical time on-site: 3.5 days a week
HQNew York, NY
Located in the heart of SoHo, the GlossGenius office is in an area with plenty of coffee shops, bars, restaurants, and stellar subway access.

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