About Genius AI
Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.
Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.
About the Role
A highly experienced Design Lead or ACD, Design with deep expertise in branding, visual design, and a strong creative vision. You're a conceptual thinker who's equally comfortable shaping a brand's visual identity and art directing large-scale campaigns, with a laser-sharp eye for motion design and video, perfect for someone who thrives on variety and pushes creative boundaries. You're excited by the evolving landscape of creative and AI tooling, and bring that curiosity to the team by mentoring designers around you. You'll play a strategic and technical role in shaping our brand as we grow. You'll work cross-functionally to turn business goals into creative strategies, bringing new ideas to life across performance campaigns, brand programs, and more for our incredible customers.
You’ll report to the Creative Director. You must be commutable to our NYC headquarters or San Francisco office and will operate in a hybrid environment. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.
What You'll Do
- Lead creative projects across brand marketing, web, performance, event design, art direction of photography and illustration, and video
- Create and evolve brand and visual identity systems that are scalable and impactful
- Translate concepts into high-quality visual assets for both digital and physical touchpoints
- Leverage AI-powered design tools to accelerate creative workflows, explore concepts faster, and push the boundaries of what our brand can look and feel like
- Design with motion and video principles in mind
- Collaborate with cross-functional teams (brand marketing, performance marketing, product, events) to deliver cohesive, brand-aligned creative
- Maintain pixel-perfect attention to detail while moving quickly
- Uplevel our brand with a strong understanding of our customer by combining aesthetics from the tech and the healthy, beauty & wellness worlds
What We're Looking For
- 7+ years of experience in branding and visual design, with a strong portfolio
- Strong cross-functional stakeholder communication skills
- Brand in-house and/or agency experience preferred
- Expert in Figma and up to date on modern design tools, trends, and best practices including AI-assisted design tools
- Comfortable integrating AI into your creative process to increase output quality and velocity, while maintaining a strong editorial eye and brand point of view
- Strong understanding of design systems and how to apply them across channels
- Exceptional eye for typography, color, layout, and overall visual craft
- Bonus: Proficiency in Jitter, After Effects or similar motion tools
Benefits & Perks
- Competitive health & dental insurance options, effective on your first day of employment
- Flexible PTO
- In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
- Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
- Annual stipend for professional development and continued learning
- High performers at 5 years receive a generous stipend to use however you recharge best
- 401k benefit: employees are eligible to contribute starting day 1 of employment
- Dependent Care FSA
- Paid parental leave
- Fertility and adoption benefits via Carrot and Kindbody
The starting base salary for this role in New York is between $185,000 and $215,000 plus target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.
At Genius AI, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Genius AI is proud to be an Equal Opportunity and Affirmative Action Employer.
Personal Information: Notice at Collection for Employees and Applicants
Agency Submissions
If a resume or applicant is submitted to Genius AI by a third party without a signed search agreement in place, it will become the property of Genius AI and no fee will be paid, irrespective of whether the candidate is hired.
Genius AI may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.
Skills Required
- 7+ years of experience in branding and visual design, with a strong portfolio.
- Expert in Figma and up to date on modern design tools, trends, and best practices including AI-assisted design tools.
- Strong cross-functional stakeholder communication skills.
- Comfortable integrating AI into the creative process to increase output quality and velocity while maintaining brand editorial judgment.
- Strong understanding of design systems and how to apply them across channels.
- Exceptional eye for typography, color, layout, and overall visual craft.
- Brand in-house and/or agency experience.
- Proficiency in Jitter, After Effects or similar motion tools (bonus).
- Commutable to NYC or San Francisco and able to operate in a hybrid environment (in-office 3-4 days/week; required attendance Tuesdays and Thursdays).
Genius AI Compensation & Benefits Highlights
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Healthcare Strength — Healthcare includes medical, dental, vision, and mental‑health coverage, with FSA/HSA options also available. Materials also call out life and disability insurance as part of the core package.
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Leave & Time Off Breadth — Time off is described as unlimited PTO with paid holidays and sick leave. Flexible schedules and remote/hybrid options are also emphasized.
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Parental & Family Support — Parental leave is described in postings as generous and fully paid. Fertility and adoption benefits are specifically included through dedicated partners.
Genius AI Insights
What We Do
Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more. Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touchpoints.
Gallery
Genius AI Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
