Teams at Upside

Leads lifecycle marketing quality, messaging, creative strategy, program delivery, capacity planning, and team development. Oversees campaign workflows, contractor and agency relationships, AI-assisted marketing adoption, and cross-functional alignment. Acts as the Director’s operating partner while coaching teams on messaging, testing, and marketing craft. Requires strong lifecycle marketing expertise, consumer messaging judgment, program management, marketing-platform fluency, and experience leading teams.

Own and scale Upside’s automated consumer lifecycle marketing engine across onboarding, retention, reactivation, referrals, and advocacy. Design, build, instrument, and optimize Braze-based journeys across email, push, SMS, in-app messaging, and content cards. Partner with product, product marketing, martech, analytics, and data science teams on growth experiments, data requirements, product adoption, and referral programs. Operate autonomously as a strategic lifecycle expert while applying testing, analytics, and AI-enabled automation.

The Senior HR Business Partner supports Engineering, Retail Go-To-Market, and other client groups. Responsibilities include coaching managers, advising on performance and employee development, managing employee relations, analyzing people data, implementing HR programs, supporting organizational change, and partnering on policies and workplace initiatives. The role is hybrid in New York City and requires occasional travel.