Munchkin, Inc.
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Consumer Web • eCommerce • Food • Kids + Family • Design • Manufacturing
Leads Munchkin’s Feeding category marketing strategy across Formula, Cups, Mealtime, and Bottles. Owns the annual business plan, category growth, positioning, integrated campaigns, innovation commercialization, omnichannel retail execution, social and influencer marketing, investment optimization, and agency leadership. Manages one direct report and leads cross-functional teams across product innovation, sales, commerce, insights, creative, and agencies, with accountability for commercial performance and brand growth.
Consumer Web • eCommerce • Food • Kids + Family • Design • Manufacturing
Leads the company’s AI-first enterprise and digital technology strategy, including AI governance, enterprise modernization, cloud, data platforms, software development, digital commerce, cybersecurity, and automation. Advises the CEO and board, oversees global technology teams and budgets, drives digital transformation and M&A integration, and builds scalable technology capabilities that improve innovation, productivity, consumer experiences, and profitable growth.
Consumer Web • eCommerce • Food • Kids + Family • Design • Manufacturing
Leads Munchkin’s end-to-end lifecycle marketing strategy across acquisition nurture, conversion, engagement, retention, loyalty, subscription, and win-back. Owns email, SMS, push, segmentation, personalization, automation, measurement, forecasting, and experimentation. Connects CRM with paid media, customer data, martech, and digital commerce while developing retention and lifetime value strategies. Manages a Performance Marketing Manager, partners cross-functionally, and builds scalable lifecycle capabilities and operating processes.
