Munchkin, Inc. Leadership & Management

LOS ANGELES--(BUSINESS WIRE)--Munchkin Inc. (“Munchkin” or “the Company”), the beloved baby lifestyle brand owned by WHY Brands Inc., and an industry leader in the design and development of innovative infant and toddler products, announced today the appointment of Shaun J. Smith to Chief Revenue Officer (“CRO”), effective today.

“Shaun’s track record is exactly what we need at Munchkin as we accelerate our next phase of growth,” said Steven B. Dunn, Founder and Chief Executive Officer of WHY Brands. “His experience building sophisticated omnichannel strategies, deepening retail partnerships, and driving disciplined revenue growth management will be instrumental as we continue to elevate our commercial organization toward strategic, insights-driven collaboration with our retail partners.”

Smith joins Munchkin from Unilever, where he most recently served as Global Head of Business Development. Over more than 15 years at Unilever, he led the commercial integration of Dr. Squatch, Unilever’s largest acquisition in more than five years, toward a $1 billion-plus revenue trajectory. He also scaled consumer brands from emerging ($500 million-plus) to incumbent (more than $3 billion) across Retail, eCommerce, and International markets, bringing direct P&L ownership and a proven track record executing across Amazon, TikTok, Target, Walmart, Kroger, Costco, and other key retail partners.

As CRO, Smith will own full P&L responsibility for Sales and Marketing, realigning Munchkin’s retail partnerships from transactional conversations to strategic, insights-driven collaborations that drive consumer demand, sell-through velocity, and sustainable margin expansion.

“Munchkin has built an extraordinary legacy of innovation and consumer loyalty, and I’m excited for the opportunity to help write its next chapter,” said Smith. “I look forward to partnering closely with our retail partners and with teams across the organization to translate category-level insights into demand-driving strategies, and to build the kind of commercial engine that supports durable, profitable growth.”

Munchkin champions its mission to “Empowering parents with innovative solutions that transform the chaos of early childhood into safe, calm & confident moments of connection,” and continues to prioritize its team members as innovative influencers through collaboration, integrity, and inspiration.

LOS ANGELES--(BUSINESS WIRE)--Munchkin Inc. (“Munchkin” or “the Company”), the beloved baby lifestyle brand owned by WHY Brands Inc., and an industry leader in the design and development of innovative infant and toddler products, announced that Kunal K. Thakkar joined the Company as Chief Supply Chain Officer (“CSCO”) on August 17, 2026.

“Kunal’s appointment represents an important investment in the operational excellence and capabilities we need for Munchkin’s next phase of growth,” said Steven B. Dunn, Founder and Chief Executive Officer of WHY Brands. “His experience scaling global, omnichannel supply chains will help Munchkin bring greater innovation, speed to market, resilience, and customer service to everything we do, while strengthening the capabilities needed to scale our direct-to-consumer business across owned and third-party digital channels.”

Thakkar joins Munchkin with more than 20 years of global supply chain and operations leadership across consumer products, retail, e-commerce and logistics. Most recently, as Global Chief Executive Officer of SEAIR, he transformed the traditional freight forwarder into a technology-enabled, end-to-end supply chain platform. Previously, as Chief Supply Chain Officer of Thrasio, he oversaw a $100 million-plus supply chain budget across sourcing, warehousing, transportation and inventory, delivering millions in cost savings and reducing gross inventory by nearly half in 18 months. Earlier in his career, he held senior leadership roles at Firstleaf, Walmart, Newegg and UPS.

As CSCO, Thakkar will lead Munchkin’s global Operations and Supply Chain, Compliance, Costing and Sourcing, Demand Planning and Analytics, Order Management, and Program Management functions. Thakker will report to Dunn.

“Munchkin has built an extraordinary legacy of innovation and consumer loyalty, and I’m excited to help build the supply chain that supports its next chapter of growth,” said Thakkar. “I look forward to partnering with teams across the organization to bring greater speed, resilience, and scale to how we serve our retail partners and the families who trust Munchkin every day.”

Munchkin champions its mission to “Empowering parents with innovative solutions that transform the chaos of early childhood into safe, calm & confident moments of connection,” and continues to prioritize its team members as innovative influencers through collaboration, integrity, and inspiration.