Grocery TV
Grocery TV Company Growth, Stability & Outlook
Frequently Asked Questions
Grocery TV is a leader in the in-store retail media industry. It operates one of the category’s largest footprints, partnering with more than 120 retailers, reaching 1 in 4 Americans and running across nearly 6,000 stores. Its network spans more than 20,000 displays, and its product is built around a clear industry advantage: helping retailers modernize stores and generate incremental revenue while giving brands access to shoppers at the point where nearly 90 percent of purchases happen.
Its position is strengthening as the company expands into more store environments, including entrances, pharmacies and deli areas, and builds hardware and software designed for any screen, any location and any scale. Grocery TV also combines physical retail reach with integrations across major demand-side platforms, making its network more scalable and accessible for advertisers. That combination of retail partnerships, national reach and continued product expansion makes Grocery TV a meaningful player shaping how in-store retail media grows.
Grocery TV Employee Perspectives
"Grocery TV, an in-store retail media platform, today announced its ranking of No. 1793 (No. 154 in Advertising, Marketing & PR) on the 2025 Inc. 5000 for the third year in a row. The Inc. 5000 recognizes the fastest-growing private companies based on revenue growth from 2021 to 2024.
From 2021 to 2024, Grocery TV's revenue grew 244%. Alongside that growth, they reached their 5,000-store milestone in Q4 of 2024 and since then, have added nearly 1,500 additional stores to their network. Their store growth has been driven by new partnerships with leading retailers such as Hy-Vee and Giant Eagle as well as existing partnerships that continue to expand.
"Grocery TV has experienced tremendous growth over the last few years," said Marlow Nickell, co-founder and CEO. "Our focus on scale, shopper experience, and performance has driven this success and allowed us to help retailers and brands connect more meaningfully with millions of shoppers on a daily basis."
Grocery TV, the leading in-store retail media platform, today announced a partnership with Esri to enhance Grocery TV's behavioral and psychographic targeting across its national retailer-owned network of 6,700+ stores. Through Esri's Market Potential dataset, the platform now incorporates over 3,500 audience attributes spanning categories like automotive, finance, health and wellness, telecom, and CPG.
Brands and agencies can now plan against in-store audiences aligned with how they already plan and buy TV and digital. While digital campaigns are built around specific behavioral segments, in-store media has historically relied on broad demographic or geographic proxies. With Grocery TV, advertisers can build custom store lists around shoppers who over-index on behaviors such as planning to purchase a vehicle, prioritizing organic food, or recently switching wireless carriers.
"In-store media is increasingly being viewed as an extension of video and digital strategies, not just an out-of-home buy," said Marlow Nickell, co-founder & CEO, Grocery TV. "The partnership with Esri enhances our ability to let media buyers approach in-store by audience, not just by placement. Most purchases still happen in physical stores, and reaching the right shopper at the point of decision is one of the most valuable moments in the funnel."
eMarketer raised its 2026 DOOH forecast by 18% to reflect the growth of in-store media. As the channel scales, measurement and targeting capabilities have become table stakes. Major retailers have announced investments in closed-loop attribution and audience segmentation, signaling that the channel is maturing beyond experimental budgets into performance-driven media plans.
"Esri has long helped organizations understand consumer behavior at the local level," said Chris Nickola, director of commercial, Esri. "Partnering with Grocery TV brings that intelligence directly into the in-store media planning process, connecting behavioral and psychographic insights to the physical environments where most shoppers visit every week. It's a natural extension of how location intelligence can inform smarter, more relevant advertising."
With over 120 retail partners and reaching 95 million unique shoppers, Grocery TV activates behavioral targeting at scale across independent and regional grocers nationwide.
What People Are Saying About Grocery TV
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Strong Revenue Growth: Multi‑year revenue gains are documented through repeated Inc. 5000 recognition and company‑reported growth over recent periods, indicating sustained top‑line momentum. Public materials consistently position revenue expansion alongside broader network scale increases.
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Market Expansion: The network footprint has scaled quickly in stores, screens, and shopper reach, with continued additions of retailers and locations across the U.S. Announcements highlight step‑ups from earlier milestones to a materially larger national presence.
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Strong Market Position & Advantage: The platform is frequently characterized as the largest in‑store retail media network for U.S. grocery, suggesting a scale advantage across banners and geographies. Third‑party trade coverage and company materials align on leadership by store and screen footprint.
