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AdTech • Digital Media • Marketing Tech
Lead integrated B2B marketing across brand, communications, content, social, events, and industry engagement. Develop and execute positioning, integrated campaigns, and thought leadership to drive awareness and commercial outcomes. Partner cross-functionally on go-to-market, demand generation, and attribution; oversee content, social, email, webinars, partner marketing, and events. Build and coach a high-performing team, manage agencies and vendors, and measure marketing ROI and performance to optimize impact.
AdTech • Digital Media • Marketing Tech
Lead and execute integrated B2B marketing across brand, demand generation, communications, content, events, and industry engagement to drive awareness, pipeline, and revenue. Build and manage a lean team and agency partners, optimize performance via analytics and attribution, represent the company externally, and partner cross-functionally to activate go-to-market initiatives.
AdTech • Digital Media • Marketing Tech
Lead product marketing strategy and commercialization for assigned adMarketplace products. Define positioning, value propositions, GTM plans, launches, and success metrics. Drive cross-functional launch execution, competitive strategy, sales enablement, and market feedback loops to increase adoption and revenue. Build repeatable templates, messaging systems, and governance to scale product marketing.
