Teams at adMarketplace

Lead and execute integrated B2B marketing across brand, demand generation, communications, content, events, and industry engagement to drive awareness, pipeline, and revenue. Build and manage a lean team and agency partners, optimize performance via analytics and attribution, represent the company externally, and partner cross-functionally to activate go-to-market initiatives.

Manage DSP campaign setup, account structure, pacing, and supply mix for advertiser portfolios. Monitor KPIs, optimize performance, roll out platform features (AMP Discover), audit assets, and coordinate cross-functional launches across UK and EMEA.

Lead applied science and product analytics to measure and improve marketplace performance. Build experimentation, causal inference, and measurement frameworks; diagnose auction, ranking, and funnel issues; own BI, reporting, and metric governance; partner with Product, Engineering, FP&A, and Commercial teams to translate insights into product decisions and forecasting that drive advertiser ROI and marketplace balance.