Artificial intelligence has many applications beyond robots and self-driving vehicles. In fact, companies of all kinds rely on AI to optimize business processes and drive growth.
Artificial Intelligence in Business Examples
- Customer Support
- Cybersecurity
- HR and Recruitment
- Marketing and Sales
The companies below provide AI-powered products to help optimize customer success, cybersecurity, recruiting or sales and marketing efforts, to name a few examples.
Companies Using Artificial Intelligence in Business
- Twilio
- Emplifi
- Acquire
- CrowdStrike
- LogRhythm
- SparkCognition
- Sophos
- Eightfold AI
- Leoforce
- Textio
AI in Customer Support
Customer support is a key part of many businesses, and now customer service is accessible around the clock thanks to AI chatbots. Integrated into business websites and social channels, chatbots field questions and provide assistance so there’s less need to hold for the next available representative. Here are just a few chatbot solutions that are improving customer success.
Founded: 2015
Location: Palo Alto, California
Businesses use Navan’s software solutions to plan individual and group trips, as well as oversee policy compliance for travel-related spending. The Navan platform features an AI-powered virtual assistant known as Ava that’s available 24/7 to provide users with support and recommendations based on analysis of real-time travel and spending data.
Founded: 2012
Location: Chicago, Illinois
Prosodica uses AI and machine learning to power conversational analytics technology that helps businesses improve the customer experience. Its platform is able to analyze customer interactions and offer performance insights intended to inform the way businesses coach team members on providing quality service.
Founded: 1999
Location: Belmont, California
RingCentral offers a range of AI-powered business communication products that serve organizations of all sizes, from startups and small businesses to major enterprises. Its solutions include RingCX, which has features like AI-enabled coaching and automated conversation summaries that are meant to help contact center employees optimize customer experiences.
Founded: 2015
Location: Fully Remote
Kustomer offers customer relationship management products and services that rely heavily on AI. Serving the retail and e-commerce, financial services, travel and hospitality, government and higher education sectors, Kustomer’s range of offerings includes KIQ Customer Assist, a customer service AI that uses language models to resolve customer issues within conversational exchanges.
Founded: 1998
Location: New York, New York
PwC’s consulting services and tech capabilities fall under a variety of umbrellas, with AI positioned as an area of priority. The company has established a partnership with Microsoft to bring secure, generative AI solutions to businesses via Azure OpenAI. One application is PwC’s collaboration with a consumer packaged goods company to implement a generative AI model to support customer service representatives by automatically responding to simple questions and forwarding more complex questions to the right personnel.
Founded: 2018
Location: Santa Monica, California
Edify makes communications products for large companies and organizations. It offers contact centers, a unified communications channel and integrations with Salesforce and Zendesk. Edify products are powered by AI, which allows them to include real-time analytics and feedback at scale. The Edify Self-Service customer service solution is an AI agent that customers can interact with at any time of day, without having to email or call a person at a contact center.
Founded: 2011
Location: San Francisco, California
Intercom provides customer service solutions for clients in the e-commerce, financial services, education and healthcare spaces. It uses a combination of human employees and an AI chatbot to respond to customer inquiries, automate responses to service requests and reach out to customers proactively to offer support.
Founded: 2008
Location: San Francisco, California
To personalize the customer service experience, Twilio equips companies with a versatile contact center platform with automation features, including chatbots, call routing processes and auto-responses for after-hours questions. Twilio’s product can also adapt to voice, WebChat, SMS and WhatsApp formats, allowing businesses to connect with customers through their preferred medium.
Founded: 1995
Location: Columbus, Ohio
Emplifi develops customer relations and customer service products for many industries including automotive, finance and retail. Its conversational bot, Shop Clerk, uses natural language processing to guide customers through the e-commerce experience with real-time product recommendations, shipping status updates and other shopping details. Shop Clerk also engages shoppers in their preferred language, resulting in more personalized online customer service.
Founded: 2017
Location: San Francisco, California
Acquire’s platform provides solutions for more effective customer-business communication. That includes an AI-based chatbot that answers questions and frees up time for customer success teams, as well as analytics for companies to see how well the bot handles each question. And if a bot doesn’t understand a question, it connects the customer with a human representative.
AI in Cybersecurity
The hacking of unprotected online information can lead to irreversible losses for a business and its customers, which is why cybersecurity is a must in today’s digital world. Thanks to artificial intelligence, the line of defense is becoming more impenetrable. These companies use AI to detect threats, repel attacks and predict future breaches.
Founded: 2012
Location: New York, New York
Riskified offers e-commerce fraud prevention technology. Its suite of solutions leverages AI to separate fraudulent customers from real ones. Riskified aims to provide a scalable toolset built to adapt to the evolving needs of e-commerce shops and serves retailers such as Finish Line and Canada Goose.
Founded: 2010
Location: Woburn, Massachusetts
STR is a digital firm offering solutions for national security. Its products include a cybersecurity platform based on modeling and simulation which uses AI and algorithms to automate decision-making, digital twins and surrogates that mirror actual systems. STR’s offerings cover solutions for existing and speculative threats.
Founded: 2015
Location: Chicago, Illinois
LogicGate’s SaaS platform Risk Cloud helps businesses operationalize and automate risk compliance. The company’s AI solution streamlines governance, risk and compliance program outcomes with intelligent recommendations. LogicGate works to help companies manage risk, ensure regulatory compliance and simplify related processes.
Founded: 2010
Location: New York, New York
Datadog offers a SaaS platform that enables cloud monitoring and security across an organization’s entire technology stack. Its solutions include Bits AI, a virtual assistant that aids in investigating incidents and addressing security threats by providing data insights in addition to automatically triggering workflows to streamline collaboration and keep team members updated.
Founded: 2011
Location: Sunnyvale, California
CrowdStrike empowers companies to protect online resources with its Falcon security suite. The company’s cloud-focused product Falcon Horizon applies AI-based behavioral analysis to pinpoint unusual patterns. Even if an organization manages multiple cloud platforms, CrowdStrike’s technology makes it easy to distinguish bigger issues from false alarms and take proactive measures against real-time cyber attacks.
Founded: 2003
Location: Boulder, Colorado
LogRhythm develops cloud AI cybersecurity solutions for healthcare, financial services and utilities industries, among others. The company’s platform automates threat detection, incident response and administration tasks with the help of artificial intelligence. In addition, the AI platform is self-evolving, meaning it improves threat detection and analytics while allowing security teams to focus on more critical needs.
Founded: 2013
Location: Austin, Texas
SparkCognition offers a variety of AI-powered services to multiple industries, ranging from energy to transportation. The cybersecurity company’s technology is built completely from AI, including deep learning, natural language processing and computer vision features. With these multifaceted products, SparkCognition provides endpoint protection and defense against high-profile threats used to breach industrial, government and corporate networks.
Founded: 1985
Location: Burlington, Massachusetts
Adding to its suite of cybersecurity products, Sophos has developed the SophosLabs Intelix platform for companies looking to fortify their applications. This API-driven platform harnesses AI and machine learning technology to identify threats and compile data for classification purposes. Sophos also provides in-depth intel on threats, so customers can gauge how dangerous an issue is and take appropriate actions.
AI in Recruiting
Recruiting top talent is essential to business health, which is why companies increasingly apply AI to the recruiting process. Recruiters constantly juggle tasks like outreach, scheduling and phone interviews, all while engaging with potential candidates and fielding questions. AI handles tasks that weigh down recruiters, giving them more time to connect with candidates.
Founded: 2016
Location: Santa Clara, California
Eightfold employs a talent intelligence platform to help companies find the ideal candidates for job openings. Deep learning AI is built into the platform and analyzes resumes for factors like Validated Skills, Likely Skills, Skills to be Validated and Missing Skills. In addition, Eightfold’s platform offers timely career path advice for employees, allowing businesses to select the right talent and understand how to get the most out of that talent.
Founded: 2016
Location: Raleigh, North Carolina
Leoforce’s recruiting platform Arya uses AI to source and engage with talent. Through machine learning and analytics, the platform analyzes data from sources like profiles, resumes and web information to identify trends in hiring and career backgrounds, select more relevant candidates and reduce churn. With a trio of products, Arya works for companies with large HR staffs, smaller staffs or no HR support staff.
Founded: 2014
Location: Seattle, Washington
Tapping into the potential of natural language processing, Textio provides recruiters with the insights needed to produce more effective recruitment marketing content. Augmented writing technology leverages massive amounts of language data to single out biased words, confusing jargon and other phrases that might deter possible candidates from applying. As a result, teams can craft thoughtful job ads in a matter of minutes with Textio’s platform.
AI in Sales and Marketing
Sales and marketing benefit greatly from artificial intelligence. With tedious tasks and mounds of data, AI is a perfect solution for customer data insights, outreach and predictive forecasting. The following companies provide helpful intelligent products and platforms to ensure sales and marketing teams operate optimally.
Founded: 1986
Location: Chicago, Illinois
Marketing tech company tms helps major global brands like Samsung, Coca-Cola and McDonald’s embrace new technologies and execute strategies for engaging customers. At a 2024 summit focused on AI solutions, tms team members demonstrated how the company is using machine learning and generative AI. For example, tms has an AI-powered image generation tool in the works to support the creative process.
Founded: 2015
Location: Mountain View, California
Lily AI specializes in AI solutions that businesses in the fashion, home and beauty spaces use to upgrade the online shopping experience. The company’s AI platform is able to identify product attributes and accurately describe them using customer-centric language. E-commerce brands can use the technology to improve shoppers’ product recommendations or automate generation of optimized marketing copy.
Founded: 2013
Location: Marina Del Rey, California
System1 leverages technology and data science to operate its responsive acquisition marketing platform. The company’s solution helps match brands’ consumer demand with the appropriate vertical at any point in the year or economic cycle. Its platform also directly integrates with major digital ad networks and monetization channels.
Founded: 2013
Location: Berlin, Germany
Contentful offers a composable content platform infused with AI capabilities to streamline content creation processes. Businesses can use it to bolster their marketing strategies with features for managing content localization and personalization. Companies from industries like retail, automotive, construction, transportation and healthcare use Contentful’s AI-powered technology to improve productivity and provide their customers with optimized digital experiences.
Founded: 2013
Location: Helsinki, Finland
Hundreds of brands around the globe trust the Smartly advertising platform for efficiently building, launching and optimizing digital media campaigns. Its features for creative development, for example, include generative AI that can produce image backgrounds that align with an ad’s aesthetics and proportions. Smartly also uses AI to power automations that cut down on manual tasks for campaign management.
Founded: 1999
Location: San Francisco, California
Salesforce is a customer relation management platform that provides data products for organizations in education, manufacturing and other industries. The platform’s AI assistant, Einstein, uses data to predict which deals are more likely to close, anticipate which leads are more likely to convert and make quarterly forecast predictions and product recommendations based on customer behavior. Harnessing the customer data Salesforce logs, Einstein helps various business departments automate complex tasks.
Founded: 2016
Location: San Francisco, California
People.ai is a comprehensive AI platform for sales, marketing and customer success. It captures customer activity data from sources like emails, calendars and phone conferencing, helping teams spend less time logging customer activity in CRM systems. Once all customer data is collected, the platform provides insights for sales and marketing teams to improve the accuracy of important operations like forecasting and measuring campaign influence.
Founded: 2015
Location: Fully Remote
Drift is a conversational marketing and sales platform that employs AI chatbots to act as personal website assistants. Drift bots can qualify leads around the clock without website forms or human intervention. The bots help companies manage conversations, guide website visitors and book meetings for sales teams. Organizations that incorporated Drift’s AI technology into their qualified leads process saw up to a 25-percent increase in sales productivity, the company reported.
Founded: 2017
Location: Leesburg, Virginia
Node.Digital enables organizations to create more impactful sales and marketing efforts with conversational AI. The company deploys virtual agents that can adapt to text, voice and video formats across a range of platforms, including Facebook, Twitter, WhatsApp and Salesforce. Node.Digital also compiles data from conversations, so businesses can locate recurring issues and take steps to provide a better customer experience.
AI in Finance
Founded: 2020
Location: Austin, Texas
Acrisure Innovation is a financial services company specializing in wealth management, insurance and cybersecurity risk management. The company leverages AI to process large data sets for risk assessment. Additionally, its behavioral AI offering protects against ransomware, and its email security program uses AI to protect against phishing and account takeover.
Founded: 1857
Location: Milwaukee, Wisconsin
A longtime fixture in insurance and financial planning, Northwestern Mutual serves millions of clients, providing them with life insurance, disability insurance, estate planning, wealth management and other services to prepare them for a financially sound future. The company applies AI technology to augment a variety of important business functions, such as automating underwriting processes and detecting potential fraud.
AI in Healthcare
Founded: 1849
Location: New York, New York
Pfizer conducts research and clinical trials to support the development and manufacturing of pharmaceuticals that treat and prevent various diseases for patients worldwide. The company uses AI to detect data patterns so its scientists can glean insights about patient populations and identify potential drug candidates — all with the goal of creating more effective therapies.
Founded: 1891
Location: Rahway, New Jersey
Merck is a biopharmaceutical company using technology to advance medicine for humans and animals, with its global research and development activities focusing on areas like oncology and vaccines to address infectious diseases. As part of its work to speed up drug discovery, Merck applies AI and other innovative strategies to support the identification and evaluation of novel molecules with the goal of producing breakthrough medicines.
Founded: 1781
Location: Tokyo, Japan
Takeda develops and manufactures pharmaceuticals that patients around the world use. The company’s research and development operations rely on a combination of data, technology and scientific expertise to make advances in neuroscience, oncology and other therapeutic areas. AI is a part of that effort, with Takeda scientists working to incorporate the technology into drug discovery and development while also adhering to ethical principles.
AI in Payment Processing
Founded: 2017
Location: Santa Monica, California
Metropolis applies AI and computer vision to simplify parking payments. Its technology recognizes vehicles as they enter and exit parking facilities so that drivers can be accurately charged through their Metropolis account. This way, drivers don’t need to stop and hand over payment to a parking attendant or worry about keeping track of a ticket.
AI in Media
Founded: 2016
Location: San Francisco
Publica is a connected TV ad platform providing solutions for publishers to maximize their revenue across their CTV inventory. The company works with broadcasters, TV manufacturers and video streaming apps and offers solutions that let publishers create advanced CTV ad breaks, run unified auctions and provide data to help grow ad streaming revenues.
Founded: 2014
Location: Denver, Colorado
Veritone develops cloud-based software solutions and AI-powered analytics platforms for customers in the talent acquisition, media, entertainment and public sector industries. Its goal is to help organizations leverage AI and machine learning to analyze and derive insights from vast amounts of audio, video and other data.
Founded: 2004
Location: San Mateo, California
Roblox is an online gaming platform that gives users the tools to build immersive digital experiences they can share with other players. Its technology serves millions of daily users, and Roblox is leveraging AI to augment its offerings for creators. For example, the Roblox Assistant is a conversational AI solution that will help creators work more efficiently by answering their questions and aiding them with specific tasks like debugging code.
AI in Agriculture
Founded: 1837
Location: Moline, Illinois
John Deere’s equipment, software and services support the construction and agriculture industries. The company incorporates AI into its product offerings in a variety of ways. For example, JohnDeere’s See & Spray technology uses a combination of advanced camera detection and AI capabilities to enable precision weed control for farming operations.
AI in Cars
Founded: 2013
Location: San Francisco, California
Cruise builds all-electric, self-driving cars that rely on AI systems and other advanced technologies like sensors to navigate roads. The company is working to test fleets of driverless vehicles for ride-hailing and delivery services in various major cities throughout the United States.
AI in Other Business Use Cases
Founded: 2014
Location: Boston, Massachusetts
Mainstay is an edtech company offering AI-enhanced success coaching. Its technology aims to improve digital conversations between students and academic staff with AI-powered responses backed by behavioral intelligence. Its solution helps connect students with relevant resources and determine when a conversation should be escalated to human personnel.
Founded: 2011
Location: New York, New York
Hinge operates a dating app designed to foster intimate, in-person connections. Users create personalized profiles and interact through messaging. Hinge uses AI to enhance its app’s user experience and is experimenting with ways to incorporate generative AI into its solution.
Founded: 2013
Location: San Francisco, California
Domino Data Lab offers enterprise tools to help data science and machine learning teams build and productize generative AI. The company’s solution helps hasten the development and deployment of data science work while increasing collaboration and governance. Its goal is to help scale data science into a competitive advantage across various industries.
Founded: 2015
Location: Chicago, Illinois
Strong Analytics develops and deploys AI solutions, such as machine learning, data science, and computer vision technologies, to help businesses innovate and solve complex problems. The company serves businesses across gaming, automotive, software and other industries, and its AI consultants help identify which tools and strategies will help organizations streamline operations and maximize profitability.
Founded: 2013
Location: San Francisco, California
Notion offers productivity software featuring a collection of AI tools in its collaborative workspace platform. Notion’s AI solutions can perform tasks such as generating text, arithmetic and results prediction. It also works with other datasets in response to user input and can assist with analyzing large text-based data sets to derive insights.
Founded: 2018
Location: Denver, Colorado
Flatfile offers a data exchange platform that lets developers build data file import experiences that suit their users. The company’s AI Transform product allows teams to use natural language to describe how they’d like their data to change. The tool executes code based on a prompt to make the developer’s desired changes across a bulky data set.
Founded: 2004
Location: Bedford, Massachusetts
EnterpriseDB applies Postgres to transactional, analytical and AI workloads with central governance and management. Built on an extensible database, EnterpriseDB extends Postgres to help manage workloads, augmenting them with intelligence to optimize performance, cost, collaboration, governance and security.
Founded: 2013
Location: San Mateo, California
Sendbird’s conversation API lets developers and brands integrate chat, voice and video into their solutions. The company’s platform and user interface work to reduce operational complexity. Sendbird’s tech powers more than 7 billion messages worldwide per month. Its platform offers enterprise-level scale, security and compliance.
Founded: 2013
Location: New York, New York
360Learning offers an AI-powered software platform that helps employers facilitate learning within their workforces. Its offerings span tools for developing custom course content, creating personalized pathways for employee upskilling and more. More than 2,300 businesses leverage 360Learning’s technology to fuel employee onboarding, compliance training, sales enablement and other areas.
