52 Examples of Artificial Intelligence in Business

Artificial intelligence has many applications beyond robots and self-driving vehicles. In fact, companies of all kinds rely on AI to optimize business processes and drive growth.

The companies below provide AI-powered products to help optimize customer success, cybersecurity, recruiting or sales and marketing efforts, to name a few examples.

 

AI in Customer Support

Customer support is a key part of many businesses, and now customer service is accessible around the clock thanks to AI chatbots. Integrated into business websites and social channels, chatbots field questions and provide assistance so there’s less need to hold for the next available representative. Here are just a few chatbot solutions that are improving customer success.

 

Businesses use Navan’s software solutions to plan individual and group trips, as well as oversee policy compliance for travel-related spending. The Navan platform features an AI-powered virtual assistant known as Ava that’s available 24/7 to provide users with support and recommendations based on analysis of real-time travel and spending data.

 

MaestroQA offers management software to improve its client companies’ customer service interactions, such as training employees, identifying training gaps and automating repetitive tasks. Managers can monitor customer service agents to gain insight into their quality assurance practices. 

 

Prosodica uses AI and machine learning to power conversational analytics technology that helps businesses improve the customer experience. Its platform is able to analyze customer interactions and offer performance insights intended to inform the way businesses coach team members on providing quality service.

 

RingCentral offers a range of AI-powered business communication products that serve organizations of all sizes, from startups and small businesses to major enterprises. Its solutions include RingCX, which has features like AI-enabled coaching and automated conversation summaries that are meant to help contact center employees optimize customer experiences.

 

Kustomer offers customer relationship management products and services that rely heavily on AI. Serving the retail and e-commerce, financial services, travel and hospitality, government and higher education sectors, Kustomer’s range of offerings includes KIQ Customer Assist, a customer service AI that uses language models to resolve customer issues within conversational exchanges.  

 

PwC’s consulting services and tech capabilities fall under a variety of umbrellas, with AI positioned as an area of priority. The company has established a partnership with Microsoft to bring secure, generative AI solutions to businesses via Azure OpenAI. One application is PwC’s collaboration with a consumer packaged goods company to implement a generative AI model to support customer service representatives by automatically responding to simple questions and forwarding more complex questions to the right personnel.

 

To personalize the customer service experience, Twilio equips companies with a versatile contact center platform with automation features, including chatbots, call routing processes and auto-responses for after-hours questions. Twilio’s product can also adapt to voice, WebChat, SMS and WhatsApp formats, allowing businesses to connect with customers through their preferred medium.

 

Ylopo offers real estate professionals its AI-powered digital marketing platform that targets and converts leads using property ads. It offers training and events, along with its products Ylopo AI Voice and Ylopo AI Text. The company says  Ylopo AI Voice is available 24/7 and Ylopo AI Text has a 48 percent response rate from real estate clients and has had more than 25 million conversations.

 

AI in Cybersecurity

The hacking of unprotected online information can lead to irreversible losses for a business and its customers, which is why cybersecurity is a must in today’s digital world. Thanks to artificial intelligence, the line of defense is becoming more impenetrable. These companies use AI to detect threats, repel attacks and predict future breaches.

 

Riskified offers e-commerce fraud prevention technology. Its suite of solutions leverages AI to separate fraudulent customers from real ones. Riskified aims to provide a scalable toolset built to adapt to the evolving needs of e-commerce shops and serves retailers such as Finish Line and Canada Goose.

 

STR is a digital firm offering solutions for national security. Its products include a cybersecurity platform based on modeling and simulation which uses AI and algorithms to automate decision-making, digital twins and surrogates that mirror actual systems. STR’s offerings cover solutions for existing and speculative threats.

 

LogicGate’s SaaS platform Risk Cloud helps businesses operationalize and automate risk compliance. The company’s AI solution streamlines governance, risk and compliance program outcomes with intelligent recommendations. LogicGate works to help companies manage risk, ensure regulatory compliance and simplify related processes.

 

Datadog offers a SaaS platform that enables cloud monitoring and security across an organization’s entire technology stack. Its solutions include Bits AI, a virtual assistant that aids in investigating incidents and addressing security threats by providing data insights in addition to automatically triggering workflows to streamline collaboration and keep team members updated.

 

CrowdStrike empowers companies to protect online resources with its Falcon security suite. The company’s cloud-focused product Falcon Horizon applies AI-based behavioral analysis to pinpoint unusual patterns. Even if an organization manages multiple cloud platforms, CrowdStrike’s technology makes it easy to distinguish bigger issues from false alarms and take proactive measures against real-time cyber attacks.

 

LogRhythm develops cloud AI cybersecurity solutions for healthcare, financial services and utilities industries, among others. The company’s platform automates threat detection, incident response and administration tasks with the help of artificial intelligence. In addition, the AI platform is self-evolving, meaning it improves threat detection and analytics while allowing security teams to focus on more critical needs.

 

AI in Recruiting

Recruiting top talent is essential to business health, which is why companies increasingly apply AI to the recruiting process. Recruiters constantly juggle tasks like outreach, scheduling and phone interviews, all while engaging with potential candidates and fielding questions. AI handles tasks that weigh down recruiters, giving them more time to connect with candidates.

 

Eightfold employs a talent intelligence platform to help companies find the ideal candidates for job openings. Deep learning AI is built into the platform and analyzes resumes for factors like Validated Skills, Likely Skills, Skills to be Validated and Missing Skills. In addition, Eightfold’s platform offers timely career path advice for employees, allowing businesses to select the right talent and understand how to get the most out of that talent.

 

Leoforce’s recruiting platform Arya uses AI to source and engage with talent. Through machine learning and analytics, the platform analyzes data from sources like profiles, resumes and web information to identify trends in hiring and career backgrounds, select more relevant candidates and reduce churn. With a trio of products, Arya works for companies with large HR staffs, smaller staffs or no HR support staff.

 

Tapping into the potential of natural language processing, Textio provides recruiters with the insights needed to produce more effective recruitment marketing content. Augmented writing technology leverages massive amounts of language data to single out biased words, confusing jargon and other phrases that might deter possible candidates from applying. As a result, teams can craft thoughtful job ads in a matter of minutes with Textio’s platform.

Related ReadingHow AI Can Help Small Businesses

 

AI in Sales and Marketing

Sales and marketing benefit greatly from artificial intelligence. With tedious tasks and mounds of data, AI is a perfect solution for customer data insights, outreach and predictive forecasting. The following companies provide helpful intelligent products and platforms to ensure sales and marketing teams operate optimally, while others are using the technology to improve the overall customer experience.

 

Founded: 1921

Location: Mooresville, North Carolina

Lowe’s is a network of more than 1,700 home improvement retail and outlet stores throughout the United States. In 2022, Lowe’s Innovation Labs created the home improvement industry’s first interactive store digital twin, which is a virtual representation of physical retail locations designed to reflect the actual in-store spatial arrangement and product placement. With the help of AI, 3D visualization and AR technology, Lowe’s associates can navigate and interact with the virtual environment. The company is exploring ways to use the technology to enhance employee performance and improve the customer experience.

 

Klaviyo makes AI-powered software to support data-driven, automated marketing campaigns for thousands of brands around the world. Its platform’s features include generative AI tools for producing suggested SMS and email content that aligns with a company’s brand identity and messaging.

 

Marketing tech company tms helps major global brands like Samsung, Coca-Cola and McDonald’s embrace new technologies and execute strategies for engaging customers. At a 2024 summit focused on AI solutions, tms team members demonstrated how the company is using machine learning and generative AI. For example, tms has an AI-powered image generation tool in the works to support the creative process.

 

Lily AI specializes in AI solutions that businesses in the fashion, home and beauty spaces use to upgrade the online shopping experience. The company’s AI platform is able to identify product attributes and accurately describe them using customer-centric language. E-commerce brands can use the technology to improve shoppers’ product recommendations or automate generation of optimized marketing copy.

 

System1 leverages technology and data science to operate its responsive acquisition marketing platform. The company’s solution helps match brands’ consumer demand with the appropriate vertical at any point in the year or economic cycle. Its platform also directly integrates with major digital ad networks and monetization channels.

 

Contentful offers a composable content platform infused with AI capabilities to streamline content creation processes. Businesses can use it to bolster their marketing strategies with features for managing content localization and personalization. Companies from industries like retail, automotive, construction, transportation and healthcare use Contentful’s AI-powered technology to improve productivity and provide their customers with optimized digital experiences.

 

Hundreds of brands around the globe trust the Smartly advertising platform for efficiently building, launching and optimizing digital media campaigns. Its features for creative development, for example, include generative AI that can produce image backgrounds that align with an ad’s aesthetics and proportions. Smartly also uses AI to power automations that cut down on manual tasks for campaign management.

 

Salesforce is a customer relation management platform that provides data products for organizations in education, manufacturing and other industries. The platform’s AI assistant, Einstein, uses data to predict which deals are more likely to close, anticipate which leads are more likely to convert and make quarterly forecast predictions and product recommendations based on customer behavior. Harnessing the customer data Salesforce logs, Einstein helps various business departments automate complex tasks.

 

Drift is a conversational marketing and sales platform that employs AI chatbots to act as personal website assistants. Drift bots can qualify leads around the clock without website forms or human intervention. The bots help companies manage conversations, guide website visitors and book meetings for sales teams. Organizations that incorporated Drift’s AI technology into their qualified leads process saw up to a 25-percent increase in sales productivity, the company reported.

 

AI in Finance

Acrisure Innovation is a financial services company specializing in wealth management, insurance and cybersecurity risk management. The company leverages AI to process large data sets for risk assessment. Additionally, its behavioral AI offering protects against ransomware, and its email security program uses AI to protect against phishing and account takeover.

 

A longtime fixture in insurance and financial planning, Northwestern Mutual serves millions of clients, providing them with life insurance, disability insurance, estate planning, wealth management and other services to prepare them for a financially sound future. The company applies AI technology to augment a variety of important business functions, such as automating underwriting processes and detecting potential fraud.

 

AI in Healthcare

Pfizer conducts research and clinical trials to support the development and manufacturing of pharmaceuticals that treat and prevent various diseases for patients worldwide. The company uses AI to detect data patterns so its scientists can glean insights about patient populations and identify potential drug candidates — all with the goal of creating more effective therapies.

 

Merck is a biopharmaceutical company using technology to advance medicine for humans and animals, with its global research and development activities focusing on areas like oncology and vaccines to address infectious diseases. As part of its work to speed up drug discovery, Merck applies AI and other innovative strategies to support the identification and evaluation of novel molecules with the goal of producing breakthrough medicines.

 

Takeda develops and manufactures pharmaceuticals that patients around the world use. The company’s research and development operations rely on a combination of data, technology and scientific expertise to make advances in neuroscience, oncology and other therapeutic areas. AI is a part of that effort, with Takeda scientists working to incorporate the technology into drug discovery and development while also adhering to ethical principles.

 

AI in Payment Processing

Metropolis applies AI and computer vision to simplify parking payments. Its technology recognizes vehicles as they enter and exit parking facilities so that drivers can be accurately charged through their Metropolis account. This way, drivers don’t need to stop and hand over payment to a parking attendant or worry about keeping track of a ticket.

 

AI in Media

Publica is a connected TV ad platform providing solutions for publishers to maximize their revenue across their CTV inventory. The company works with broadcasters, TV manufacturers and video streaming apps and offers solutions that let publishers create advanced CTV ad breaks, run unified auctions and provide data to help grow ad streaming revenues.

 

Veritone develops cloud-based software solutions and AI-powered analytics platforms for customers in the talent acquisition, media, entertainment and public sector industries. Its goal is to help organizations leverage AI and machine learning to analyze and derive insights from vast amounts of audio, video and other data.

 

Roblox is an online gaming platform that gives users the tools to build immersive digital experiences they can share with other players. Its technology serves millions of daily users, and Roblox is leveraging AI to augment its offerings for creators. For example, the Roblox Assistant is a conversational AI solution that will help creators work more efficiently by answering their questions and aiding them with specific tasks like debugging code.

 

AI in Agriculture

John Deere’s equipment, software and services support the construction and agriculture industries. The company incorporates AI into its product offerings in a variety of ways. For example, JohnDeere’s See & Spray technology uses a combination of advanced camera detection and AI capabilities to enable precision weed control for farming operations.

 

 

AI in Other Business Use Cases

Atlassian makes digital tools to support productivity for a variety of business teams, including marketing, IT support and software development. Its portfolio includes AI-powered solutions like Rovo, which comes with search capabilities that enable it to dig for requested information across a user's tech stack and data sources. Businesses can also use Rovo to provide their employees with specialized, intelligent agents to assist with tasks like content translation.

 

Motive specializes in IoT solutions for managing vehicle and equipment fleets. Its AI-powered Integrated Operations Platform comes with customizable tools and workflows, and the technology delivers real-time data insights businesses can use to optimize their operations. Motive says approximately 120,000 customers use its technology.

 

Dropbox offers an array of digital products that cover business use cases such as collecting e-signatures, sharing documents and other files and collaboratively reviewing video projects. The company’s Dropbox Dash solution is infused with AI capabilities for gathering and organizing content from sources like emails and apps so the information is easy to search and share from a single dashboard.

 

Gradient AI builds digital solutions that leverage AI and machine learning to predict risk and automate certain repetitive tasks for businesses in the insurance industry. For example, the company’s property and casualty insurance claims solutions can identify claims that are likely to lead to litigation so adjusters can intervene and get to work on a settlement.

 

Hinge operates a dating app designed to foster intimate, in-person connections. Users create personalized profiles and interact through messaging. Hinge uses AI to enhance its app’s user experience and is experimenting with ways to incorporate generative AI into its solution.

 

Domino Data Lab offers enterprise tools to help data science and machine learning teams build and productize generative AI. The company’s solution helps hasten the development and deployment of data science work while increasing collaboration and governance. Its goal is to help scale data science into a competitive advantage across various industries. 

 

Notion offers productivity software featuring a collection of AI tools in its collaborative workspace platform. Notion’s AI solutions can perform tasks such as generating text, arithmetic and results prediction. It also works with other datasets in response to user input and can assist with analyzing large text-based data sets to derive insights.

 

Flatfile offers a data exchange platform that lets developers build data file import experiences that suit their users. The company’s AI Transform product allows teams to use natural language to describe how they’d like their data to change. The tool executes code based on a prompt to make the developer’s desired changes across a bulky data set. 

 

EnterpriseDB applies Postgres to transactional, analytical and AI workloads with central governance and management. Built on an extensible database, EnterpriseDB extends Postgres to help manage workloads, augmenting them with intelligence to optimize performance, cost, collaboration, governance and security.

 

Sendbird’s conversation API lets developers and brands integrate chat, voice and video into their solutions. The company’s platform and user interface work to reduce operational complexity. Sendbird’s tech powers more than 7 billion messages worldwide per month. Its platform offers enterprise-level scale, security and compliance.

 

360Learning offers an AI-powered software platform that helps employers facilitate learning within their workforces. Its offerings span tools for developing custom course content, creating personalized pathways for employee upskilling and more. More than 2,300 businesses leverage 360Learning’s technology to fuel employee onboarding, compliance training, sales enablement and other areas.

 

Vorto aims to improve supply chain sustainability and efficiency with its AI-powered software. It can automate route planning and truck scheduling, as well as optimize procurement in response to demand predictions. Its engineers use various programming languages and technologies like Google Cloud Platform, TensorFlow and Kubernetes to build innovative digital solutions for supply chain operations. 

 

Celonis provides businesses with the opportunity identification and internal process analysis they need to streamline their operations. Clients are able to monitor their long-term progress based on the company’s solutions. Celonis has multinational operations across eight locations and over 3,000 employees. 

 

Consensus Cloud Solutions offers its portfolio of secure software products and services to organizations in regulated industries, including real estate, healthcare, insurance, manufacturing and finance. Its services include HIPAA-compliant solutions for business functions that include direct messaging, cloud faxing, collecting e-signatures and querying patient records.

 

Striveworks aims to eliminate the disconnect it sees between data and its interpretation by decision-makers. The company provides data deployment, training models and dataset preparation to professionals like data scientists and software engineers. Its cloud-native platform uses operational AI to automate the data analytics process.

 

Accuris integrates technical content and standards into engineering workflows. Its Engineering Workbench Professional solution is powered by AI with machine learning, semantic research, natural language processing, information retrieval and document understanding to find users the knowledge they need in seconds. It aims to transform the engineering process by digitizing standards and internal requirements to enhance communication and collaboration.

 

Smartcat provides client-tailored language AI that can translate an array of content into any language. It is able to simplify global operations by translating websites, videos, documents or software and aims to become a wall-to-wall AI Language Platform. The company hires engineers with AI skills to fulfill its mission.