10 Essentials for Your Professional Social Media Profile

Revving up your profile helps you showcase your skills and stand out to recruiters.

Written by Nguyen Le
Published on Mar. 19, 2024
10 Essentials for Your Professional Social Media Profile
Image: Shutterstock / I AM NIKOM / Built In
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To make the most of its job search capabilities, your LinkedIn profile has to narrate your professional story, showcase your achievements and help you connect with peers and potential employers worldwide, especially in light of remote work trends

6 Benefits of an Updated Professional Social Media Profile

  1. Enhances your personal branding. 
  2. Increases your visibility on search engines​​​​.
  3. Makes the most of search engines, which favor updated and active profiles​​.
  4. Keeps it relevant to prospective employers or partners. 
  5. Discreetly signals your openness to new opportunities without drawing undue attention.
  6. Positions you as a leader in your field.

That might sound easy, but remember that LinkedIn has north of one billion users worldwide. A tech professional’s real job, then, is to craft a profile that stands out for the millions of recruiters who scroll through LinkedIn every day.

To help you accomplish this, here is a comprehensive 10-step checklist to transform your profile from standard to stellar. 

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Profile Basics

Photo. A professional headshot is crucial for making a good first impression. It should be clear, with you smiling and facing a natural light source. Your face should take up about 60 percent of the frame​​​​.

Headline. Instead of just listing your job title, use this space to concisely communicate your professional essence and what sets you apart. For example, “NYS-licensed chemistry teacher specializing in hands-on learning with a decade of lab experience​​.”
 

Comprehensive “About” Section

Begin your summary with an engaging opening line that compels readers to want to learn more about you, especially since only the initial few lines are shown at first glance on your profile. This initial intrigue encourages visitors to expand your summary for the full story.

Next, share your driving purpose — what motivates you in your professional life and why you are passionate about what you do.

Detail your core competencies and areas of expertise, providing insight into what you excel at professionally.

Highlight your key achievements, offering concrete examples of how your skills have led to tangible results in your past roles or projects.

Conclude with a clear CTA for the reader, suggesting what action you’d like them to take after reading your profile and whether it’s to connect, reach out for a discussion or explore a potential collaboration.

 

Detailed Experience Section

Focus on achievements in each role rather than just responsibilities. Use bullet points for clarity and wherever possible, quantify your achievements to provide context and scale. Here’s a sample format.

Position Title/Company Name (Month/Year – Month/Year)

  • Briefly describe your main responsibilities, focusing on what you were tasked to do in this role.
  • Highlight a significant project you led or contributed to, specifying your role, the objectives and the outcome. For instance: Led a team of 10 in developing a new content management system that resulted in a 30 percent increase in content production efficiency.
  • Share a quantifiable achievement, such as: Increased department sales by 20 percent within the first year through strategic partnership development and enhancing customer service protocols.
  • Mention any innovations or improvements you introduced. For instance: Implemented a new inventory tracking system that reduced waste by 15 percent and improved supply chain efficiency.
  • Include any recognition or awards received during this tenure.


Education and Certifications

List your highest educational qualifications and any relevant certifications. If you have industry-recognized certifications, mention and link to them (if possible) early in your profile to catch the eye of recruiters.

 

Skills

In the Skills section of your LinkedIn profile, consider including a mix of technical skills, soft skills and industry-specific expertise.

For example, a digital marketing professional might highlight proficiency in SEO/SEM and Google Analytics alongside broader skills like leadership and communication. Add skills that are directly relevant to your field, such as financial forecasting for finance or patient care for healthcare.

 

Customized LinkedIn URL

Customize your URL to something memorable and professional, ideally your name or a variation if common. This makes it easier to share and enhances your profile’s professional appearance​​​​. Furthermore, it makes it easier to get you ranked on search engines like Google or LinkedIn search.

 

Rich Media Integration

Adding multimedia elements to your profile can showcase your work and achievements vividly. Consider including presentations, video introductions or portfolio pieces that demonstrate your skills and projects. These media can be in the forms of graphics, videos, newspapers, research papers, PDFs, etc.

 

Endorsements and Testimonials

Recommendations enhance your credibility. Ask colleagues, clients or supervisors for recommendations and offer to reciprocate. 

Offering to endorse your colleagues for their skills can also encourage them to endorse you in return, creating a mutually beneficial exchange. This approach not only adds credibility to your profile through genuine endorsements but also strengthens your professional relationships.

A well-rounded set of positive testimonials and endorsements can significantly boost your profile’s impact​​.

 

Honors and Awards

Incorporating an Honors and Awards subsection showcases your accolades, ranging from competition wins, published articles and magazine features to internal recognitions such as Employee of the Month.

This section can include a variety of honors that reflect your professional achievements and contributions. Remember to add details such as the award name, the issuing organization and a brief description of the achievement.

For added impact, consider including images or videos of award ceremonies or the awards themselves, which can make this section more engaging and visually appealing

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Profile Maintenance and Engagement

Keep your profile updated with your latest career developments. Engage with your network by sharing related content, commenting on posts (especially from LinkedIn’s Top Voices), and participating in discussions as well as on/offline events.

This activity keeps your profile lively and increases your visibility within your targeted industry.

This might sound like a lot of work, but crafting a standout LinkedIn profile can significantly elevate your professional visibility. By meticulously curating each section — from a compelling introduction to showcasing your achievements and skills — you set the stage for career advancement and networking opportunities.

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