Designers are familiar with the concept of a minimum viable product, but you can learn a lot more by striving to elicit strong emotions from your users with a minimum lovable product.
User interviews aim to get direct feedback from users. They’re an opportunity for UX researchers to ask questions to understand user preferences about a particular product or feature.
User flows are diagrams of how a typical user interacts with a product or application. User flows are the responsibility of the product manager and UX designer.
Thorough research is always great to have. But when a product design team is just looking for quick guidance and general direction, scrappy UX research is a great alternative.
