Expert Contributors Articles

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Nick Babich Nick Babich
Updated on April 20, 2024

How Competitive Analysis Helps You Shine Over Your Rivals

Competitive analysis is a crucial component of product research. With this step-by-step guide, you can begin gaining insights that will make your products better and your marketing sharper.

Matthew Urwin Matthew Urwin
Updated on April 20, 2024

What Is Digital Design?

Digital design is the process of sharing visual information with people through a digital format.

Image: Shutterstock / Built In
Billy Frazier Billy Frazier
Updated on April 20, 2024

Hey Designers, Stop Using Users

Don’t forget the “human” in human-centered design.

Billy Frazier Billy Frazier
Updated on April 20, 2024

10 Ways Designers Can Improve Collaboration With Software Developers

Relationships between designers and developers can sometimes be fraught. Here’s how to work with, and not against, your devs.

Laura Pickel Laura Pickel
Updated on April 20, 2024

Design Thinking in Action: A User-Centered Approach

Design thinking has become a trendy topic in recent years, with books, workshops, and even entire college classes dedicated to training people in this particular approach to problem-solving. Why this interest in design thinking?

Nick Babich Nick Babich
Updated on April 20, 2024

Solve Any Product Problem With the Design Thinking Framework

Design thinking is a human-centric problem-solving framework that helps teams find solutions that work. Your team can use it to overcome any challenge you may face.

Frank Rose Frank Rose
Updated on April 20, 2024

Can Design Thinking Corner the Market on Our Attention Economy?

In the Information Age, we’re inundated with companies fighting for our attention. But this information glut has a less obvious effect: it’s fueled the triumph of design.

Matthew Urwin Matthew Urwin
Updated on April 20, 2024

What Is Design Thinking?

Design thinking is a process that refocuses a company’s energy on the consumer rather than the product.

Image: Shutterstock / Built In
Ed Orozco Ed Orozco
Updated on April 20, 2024

What Is Design Strategy, and Why Do You Need One?

A design strategy is a set of principles that aligns your business’s mission and vision with the design of your products. Use this guide to put one together for your business today.

Samantha Berg Samantha Berg
Updated on April 20, 2024

Emotion-Focused Design Is Your Sharpest Competitive Edge

It’s not about what you deliver, it’s about how what you deliver makes your users feel.