Expert Contributors Articles

Sorted By: Most Recent
Shivani Jain Shivani Jain
Updated on April 23, 2024

We Adopted a ‘Test Fast, Fail Fast’ Mindset to Survive and Thrive During COVID-19

At Cubii, we listened to our customers, took leaps we weren’t ready to make before, and remained adaptable. And now we’re seeing great results.

Jacob Hurwith Jacob Hurwith
Updated on April 23, 2024

Technical SEO vs. Content SEO: Which Works Best for Your Marketing Strategy?

When resources are tight, it’s not easy to choose between technical SEO and content marketing. See how to select the right SEO pillar for your brand.

Arsen Misakyan Arsen Misakyan
Updated on April 23, 2024

4 Technical SEO Hacks to Increase Google Traffic and Generate Leads

Optimize your site and user experience for growth.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

3 Tactics to Boost Your Conversion Rate in Your Next Marketing Campaign

Here’s your shortcut to writing more persuasive copy.

Brennan Nevada Johnson Brennan Nevada Johnson
Updated on April 23, 2024

Is Your Startup Ready for PR? 3 Factors to Consider.

Public relations isn’t advertising, and it’s not marketing either. Let’s clear up some misunderstandings about PR and what it can — and can’t — do for your startup.

Image: Shutterstock / Built In
Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Social Media Marketing?

Social media marketing is a form of advertising in which a brand introduces products and services to new audiences through online platforms.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 23, 2024

Why I’m Awful at Social Media ‘Marketing’ on Purpose

Let’s dispel the myth that social media marketing is all about memes and influencers.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

5 Ways to Simplify Your Technical Writing

Just because a piece of writing is technical doesn’t mean it has to be filled with incomprehensible jargon. Here are some easy ways to clarify your message.

Image: Shutterstock/Built In
Jacob Hurwith Jacob Hurwith
Updated on April 23, 2024

Top SEO Trends You Can’t Ignore in 2022

SEO is constantly changing, but these 2022 SEO trends are here to stay.

Jacob Hurwith Jacob Hurwith
Updated on April 23, 2024

Why SEO Is a Team Sport

It takes a squad of all-star players to succeed in SEO. Here’s how you can improve your batting average.