Many product creators make a common but costly mistake — they focus too much on the business’ objectives and forget about their users. As a result, the products they design suffer from bad UX.
User interviews aim to get direct feedback from users. They’re an opportunity for UX researchers to ask questions to understand user preferences about a particular product or feature.
User flows are diagrams of how a typical user interacts with a product or application. User flows are the responsibility of the product manager and UX designer.
UI and UX may seem like interchangeable terms, but they actually denote separate parts of a product’s design. This guide will help you distinguish them.
Analytics tools provide website owners with so much information that it can be hard to know what to pay attention to in order to improve your performance. These metrics are the ones that matter most.
