Expert Contributors Articles

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Joe Procopio Joe Procopio
Updated on April 27, 2024

Why Startups Need to Follow the Hard Product Path — Not the Easy Money Service Train

Four steps for keeping your innovative product company from becoming just another shop.

Joe Procopio Joe Procopio
Updated on April 27, 2024

How Startups Win Their Market With Positioning

You can’t get anywhere if you don’t know where you are.

Jason Cottrell Jason Cottrell
Updated on April 27, 2024

How Myplanet Solved Their Biggest Remote Communication Problem

Alienation of remote or introverted employees can be a major barrier to company-wide engagement. Myplanet built Askaway to give every voice equal footing.

Joe Procopio Joe Procopio
Updated on April 27, 2024

Strong Release Management Is Your Startup’s Best Chance to Deliver a Winning Product

Ignoring this important documentation process sabotages great products and features.

Image: Shutterstock / Built In
Dan Manian Dan Manian
Updated on April 27, 2024

Product-Moment Fit Matters More Than You Think

Timing can be everything when it comes to launching a product.

Image: Shutterstock / Built In
David Wang David Wang
Updated on April 27, 2024

How to Absolutely Kill Your Product Manager Interview

Three essential tips for aspiring product managers.

David Wang David Wang
Updated on April 27, 2024

The Key to Product Alignment Is ‘Innovating Inside a Box’

Develop a North Star, set KPIs, and then get creative.

Fareed Huda Fareed Huda
Updated on April 27, 2024

3 Product Management Principles Every PM Should Implement Now

Navigating the new normal will require a shift in thinking to discover unmet needs and embrace new opportunities.

Kevin Miller Kevin Miller
Updated on April 27, 2024

The Poisonous Watermelon: a Project Management Fable

By concealing the true status of a project, you shut down assistance from colleagues and set them up to escalate false information up the chain of command.

Adam Thomas Adam Thomas
Updated on April 27, 2024

How to Improve Your Product Research

Your research involves talking to customers to gain insight. Great — now let’s talk about how to make it matter.