Expert Contributors Articles

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Joe Procopio Joe Procopio
Updated on April 22, 2024

How Startups Sell Without a Sales Team

Before you automate, understand your customer.

Samuel Garcia Samuel Garcia
Updated on April 22, 2024

Why VCs Look for Startups With Low Customer Acquisition Costs

When customers don’t need a lot of hand-holding to see your product’s value, you’ve found your sweet spot.

Brennan Nevada Johnson Brennan Nevada Johnson
Updated on April 22, 2024

Stop Obsessing Over Top-Tier Media. Your Startup Needs Industry Press First.

A bigger audience isn’t necessarily a better audience.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 22, 2024

Amazing Startup Ideas Require Amazing Execution

Some common points of execution failure and how to get past them.

Alcyr Araujo Alcyr Araujo
Updated on April 22, 2024

Scale Your Startup Without a Sales Team

To grow your startup, resist investing money in a sales team. Focus on your products and prospects instead.

Updated on April 22, 2024

Want Your Startup to Scale Up? Success in These 3 Areas Is Key.

If a startup is going to beat the odds and succeed long term, founders need to focus on these three areas to ensure their scale-up goes smoothly.

Shirish Nadkarni Shirish Nadkarni
Updated on April 22, 2024

The Secrets to Winning VC Money, According to Livemocha’s Founder

As a serial entrepreneur, I've built companies from the ground up and sold them at a huge profit. Here are my strategies for getting the investment you need to grow your business.

Joe Procopio Joe Procopio
Updated on April 22, 2024

Why Your Startup Shouldn’t Chase a Specific Market

If your product works for everyone, then it will also work for that market.

Joe Procopio Joe Procopio
Updated on April 22, 2024

1 Killer Idea Can Actually Sink Your Startup

To offer a successful product, you need to build a solution bridge.

Joe Procopio Joe Procopio
Updated on April 22, 2024

5 Milestones on Your Startup’s Path From Big Idea to Valuable Company

How to go from idea to reality to viability to scalability.