Now more than ever, it’s important for companies recruiting new employees to stand out from the crowd — and perfecting your website’s careers page is one way to do it.
Some simple tweaks can improve the performance of just about any careers page when properly implemented. Let’s check out some best practices to consider when building a careers page, and examine 15 career page examples that get it right.
Careers Page Tips for Design and Content
The design and content of your careers page play a major role in how candidates perceive your company and whether or not they go on to apply. While your careers page should accurately reflect your company, a few easy-to-implement tips will help you level up. We’ve broken it down to three main elements:
Essential Elements for a Career Page
Intuitive job search: It doesn’t matter how beautiful your careers page is if candidates can’t locate your open roles. Make sure these are front and center, and easily searchable.
Creative copy: Entice viewers with a catchy headline and highlight qualities of your company that would be attractive to prospects. Focus on topics like company culture, mission, perks, benefits and so on.
Visual content: Include images, videos or graphics to break up text and create a comprehensive story. Over 90 percent of consumers want to see more online video content from brands in 2023, so if you have the budget, this is a great place to start.
Set Your Career Page Apart With Extra Content
Perks: Featuring non-financial benefits like the ability to work remotely, flexible PTO, progressive parental leave policies or volunteer opportunities can help set your career page apart. A 2022 employee benefits survey found that healthcare, retirement savings, leave, family care and flexible work matter the most to employees, so job seekers want to see what you offer along those lines here.
Bonus content: These can be employee testimonials or quotes, company awards, location map, reviews or employee resource groups within the company.
Interactive: Engage candidates by equipping your career page with dynamic features, like navigation features, live chat pop-ups or elements that change when scrolled over.
Mistakes to Avoid With a Career Page
Jargon: No need for confusing analogies or industry lingo. Write about your company and its people in plain, conversational text.
Cheesy pictures, or worse, stock photos: Candidates notice when it’s not your office, employees or culture. If you want to establish an authentic brand, make sure to include images of your space and your employees having fun together.
Content overload: Too much content can quickly distract job seekers from applying.
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15 Examples of Stellar Careers Pages
To give these elements meaning, we’ve gathered 15 real-world examples. For each example, we have a brief overview of the page, an element that makes it unique and a suggestion for improvement.
Salesforce’s Careers Page
While many candidates may be familiar with Salesforce the brand, they likely don’t know about the culture within. The company has created a resource for job seekers to learn the ins and outs of different teams, locations and subcultures across the company.
- What makes this career page unique: It prepares candidates for the road ahead with a full overview of the application process.
- What we would tweak: The career page has so much great content, it can be overwhelming. Too much content can distract job seekers from applying.
Spotify’s Careers Page
Spotify emphasizes diversity and inclusion with a suite of statistics and demographic information. The company takes this practice one step further by providing an overview of its plan for continued improvement in this area.
- What makes this career page unique: The company maintains an HR Blog with information for job seekers and employers.
- What we would tweak: This page could use more information about the company’s perks and benefits.
General Mills’ Careers Page
General Mills created a 360-degree video tour of its Minneapolis office. Icons help users understand the layout of the large campus and facilities. The 360-degree tour is unique because it allows candidates to choose their own adventure by engaging with the video rather than passively viewing.
- What makes this career page unique: Aside from being a 360 video, it has brand mascots sprinkled throughout the video doing run-of-the-mill tasks.
- What we would tweak: An easier-to-find link to current job openings would help drive traffic back to the careers page.
Dropbox’s Careers Page
Dropbox delivers a simple career page design that helps its people-first messaging stand out. The company reinforces this theme by dedicating separate tabs to diversity and inclusion and the benefits it has in place to cultivate employee wellness.
- What makes this career page unique: The company’s life-work balance video allows employees to share how they’ve benefitted from flexible and remote work and what they spend their time doing outside of their roles.
- What we would tweak: Dropbox shares plenty of content on how employees spend their time outside of work, but maybe complement that with a video explaining how employees stay connected in a remote-first culture.
Squarespace’s Careers Page
No need to scroll or hunt for open positions on Squarespace’s careers page. They’re right there and super convenient for job seekers. Jobs are broken out by both locations and by job category.
- What makes this career page unique: Squarespace complements the basic background of its website with photos that emphasize the modern design of its global offices. However, the company highlights its human element as well by letting employees share insights about the business and product in its “Meet Squarespace” video.
- What we would tweak: Given the sleekness of its office spaces, we’d love to see more photos and hear from local employees about each location and its surroundings.
Rover’s Careers Page
We wouldn’t blame Rover for loading its careers page with nothing but heartwarming photos of dogs, but instead, the company keep content brief and focuses on careers, especially software engineering. Five tabs break up content and simplify page navigation.
- What makes this career page unique: Like most tech companies, software engineers are one of the top hiring priorities. The company created a specific section for open engineer roles and a link to the Rover Engineering Blog and GitHub team.
- What we would tweak: Seven core values might be a lot to digest. Selecting a handful to focus on might make for a more memorable read (and a few more pup pics wouldn’t hurt).
Pinterest’s Careers Page
Pinterest has fully embraced video on its PinFlex page, and with good reason: Job postings with corresponding videos get 34 percent more applicants. Pinterest uses the format to feature attention-grabbing content like photos of employees enjoying office amenities and colorful examples of working from home could look like for potential employees.
- What makes this career page unique: The company emphasizes its global presence and the flexibility its employees have on both its career page hub and its PinFlex tab.
- What we would tweak: Videos featuring each of their 27 offices would highlight local teams and help candidates interested in relocating.
Netflix’s Careers Page
Netflix has abundant resources and a large budget, so it’s no surprise it has a great careers page. The company has developed a website, social channels and podcast dedicated to job seekers.
- What makes this career page unique: The company has a robust Inclusion & Diversity page, complete with videos, a list of ERGs and its current Inclusion Report, showcasing its dedication to diversity and inclusion.
- What we would tweak: Their culture page is more than 4,400 words long. Editing that down to focus on key points is probably worth considering.
Epic’s Careers Page
Epic drives home the impact its software has on millions of people worldwide and incorporates clever medical-themed graphics throughout. The local attractions page has activities to enjoy by each season.
- What makes this career page unique: Every five years, employees are awarded four weeks of paid vacation. To highlight this unique sabbatical leave benefit, it has a sabbatablog, where employees give a brief overview of their trip.
- What we would tweak: A drone tour of the company’s 900+ acre campus and its themed buildings would be epic.
Zendesk’s Careers Page
Zendesk provides all the essentials plus a few extras without an overwhelming amount of content on its career page. The company also makes sure to recognize each of their four major locations (Europe, Latin America, Asia Pacific and North America).
- What makes this career page unique: Its featured video is narrated in short, easily digestible sentences and features content from all of its offices worldwide. It’s a great example of quality video content that doesn’t break the bank.
- What we would tweak: We’d love to see even more information about the unique cultures at each of the company’s locations.
Relativity’s Careers Page
Relativity’s streamlined layout of its careers page uses words and photos to present its flexible work culture. Convenient tabs break out to cover the company’s workforces in North America, Europe and the Asia-Pacific region.
- What makes this career page unique: The company’s career page features a digestible list of benefits that promote employee well-being, such as two company-wide breaks per year, telehealth medicine and unlimited time off.
- What we would tweak: We’d put the “see available positions” higher up, plus give a little more attention to the company’s apprenticeship program.
Wistia’s Careers Page
As a video software company, Wistia creates some of the most creative and genuine videos featured in this article. The careers page features a video about its people, a unique event to boost creativity and its supportive remote work culture.
- What makes this career page unique: In its main company video at the top of the career page, Wistia caps off its energetic narrative by encouraging candidates to apply by saying the one missing ingredient to complete the story is “you.”
- What we would tweak: It would be fun if the career page’s copy better matched the personality of its videos.
ZURB’s Careers Page
ZURB has a clean-cut career page design with clear navigation to all of the topics that would interest candidates. Each page is loaded with a mix of professional photos of real people in their quirky offices and concise bits of content.
- What makes this career page unique: To attract candidates from afar, they include information about local attractions in their “Natural Habitat” section.
- What we would tweak: This career page could include more information about benefits the company offers.
Red Bull’s Careers Page
Red Bull hooks potential candidates with a stunning video of sporting events and athletic endeavors that underscore its brand.
- What makes this career page unique: Red Bull avoids the best practices we covered earlier in the interest of making its careers page user-friendly for a global candidate base. A smart play, given the number of countries in which it’s recruiting.
- What we would tweak: There’s so much information on the page that separate tabs might make a job search easier to navigate.
Huge’s Careers Page
What’s not to like about a careers page that makes “you” the main focus? Marketing company Huge describes the type of employee it caters to, in bold sans serif type, right on the opening page. Positions organized by location and then type also make job hunting easy.
- What makes this career page unique: Touting minimum time off, or MTO, as a benefit, plus adding a caregiver benefit, critical for many employees in this day and age.
- What we would tweak: Honestly? Nothing.
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