Decentraland is an immersive, browser-based platform built on the Ethereum blockchain that allows users to experience a 3D, shared virtual world. Developed by Ari Meilich and Esteban Ordano, the project launched in 2017 as the public’s introduction to a monetized metaverse.

According to its whitepaper, Decentraland began as a proof of concept “for allocating ownership of digital real estate to users on a blockchain.” Per the public ledger tech, users who purchase land parcels permanently own them in the form of non-fungible tokens, or NFTs. Landowners create and monetize their own environments, marketplaces and applications.

What Is Decentraland?

Decentraland is a 3D, user-owned virtual world built on the Ethereum blockchain that allows users to buy digital real estate and meet up in the metaverse.

“People are drawn to Decentraland for its unique virtual world experience, its NFT marketplace, and its open-source platform for creating and sharing content,” said Fraser Matthews, president at Canadian crypto exchange NetCoins.

In practice, Decentraland functions as a marketplace and a virtual community center. While users buy and sell digital real estate, they’re also exploring that same world as it is being built. They socialize, play games, exchange collectibles or even catch Deadmau5 in concert.

“Users can build whatever they want, from virtual stores and art galleries to game arenas,” Matthews said. “They can also earn money from activities, such as renting out their properties, providing services and creating virtual goods.”

DeadMau5 live in Decentraland. | Source: Metaverse WEB3 Decentraland Filme Bilder Musik NFT


What Is Decentraland Built On?

Decentraland is built on the Ethereum blockchain. With Ethereum as the foundational layer of the project, Decentraland’s native coin, MANA, is set on the ERC-20 token standard, a benchmark for all Ethereum-based, fungible tokens. As one of the most widely used protocols, this allows for easy exchange with tokens from other decentralized finance, or DeFi, projects.

“By relying on the Ethereum network, Decentraland eliminates many of the hurdles faced by traditional virtual worlds while allowing it to remain secure and tamper-proof,” said Mina Tadrus, CEO of Tadrus Capital, a quant investment management firm. “Additionally, users can use Ether cryptocurrency to purchase and trade digital goods in Decentraland, creating a completely new digital economy.”

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Decentraland avatars interacting with floating cubes in Decentraland.
Decentraland uses a three-layer protocol that allows it to run its native token economy and DAO governance system. | Image: Decentraland

How Does Decentraland Work?

Decentraland’s ever-developing ecosystem relies on several factors to deliver a decentralized, digital world. Here we highlight its protocol, which keeps underlying codes running behind the scenes, as well as the project’s user-interfacing management systems — its token economy and governance.



Decentraland uses a three-layered protocol. The consensus layer tracks the ownership of land parcels via smart contracts. The content layer renders the necessary files required from parcel to parcel. Lastly, the real-time layer enables peer-to-peer communication between users’ avatars.

All content featured within Decentraland is hosted and served via a global network of community or user-owned content servers, or nodes.


Token Economy

Decentraland’s in-world cryptocurrency and native token is known as MANA. This ERC-20 token is used to purchase everything within Decentraland, from wearables for your avatar to parcels of land, or LAND.

Unlike MANA, LAND tokens are not interchangeable. They are one-of-a-kind NFTs that can provide proof of ownership of virtual real estate. If a user were to collect multiple parcels of land adjacent to one another, they can be merged to create the third token, called Estates.

Every time users buy and register LAND, MANA tokens are “burnt.” This process permanently removes coins from circulation, cutting the supply in order to increase market value.

Upon Decentraland’s debut, LAND sold for about $20 with MANA tokens at $0.02. Today, the floor price for a plot of land is an estimated $2,200. MANA tokens are priced at $0.7 at the time of writing, according to CoinMarketCap.



Unlike other platforms, Decentraland is entirely owned by its users through a decentralized autonomous organization. The Decentraland DAO is a decision-making body made up of Decentraland token holders. Through voting, the collective can issue grants and modify lists of banned names, points (or locations) of interest, personal-use servers called catalyst nodes as well as LAND and Estate smart contracts. Voting power is allocated respective to a user’s crypto wallet size. 

To vote on proposed changes to the protocol, a user must hold wrapped MANA (MANA tokens that have been locked within the DAO, forfeiting spending or transferring abilities), LAND or Estate tokens. Wrapped MANA is equal to one vote. LAND and Estate tokens grant 2000 votes per parcel.

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Decentraland avatars meeting in Decentraland.
Decentraland can be thought of as a single planet in the ever-expanding metaverse. | Image: Decentraland

Decentraland vs. Metaverse

Simply put, Decentraland is one planet floating in the metaverse, while the metaverse itself expands beyond just one platform.

“The metaverse is a more general term that refers to the concept of a virtual world that is accessible to everyone, while Decentraland is a specific implementation of this concept,” said Eldad Postan-Koren, co-founder and CEO at WINN.AI, a tech startup developing an artificially intelligent sales assistant, and member of the Forbes Technology Council.

“The metaverse is often used to refer to virtual worlds that are fully immersive and that can be accessed through virtual reality, while Decentraland is focused on creating a decentralized virtual reality platform.”

Other worlds include The Sandbox, Roblox and MetaHero, to name a few.

“The metaverse is often used to refer to virtual worlds that are fully immersive and that can be accessed through virtual reality, while Decentraland is focused on creating a decentralized virtual reality platform,” Postan-Koren said.

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