Product Development

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What is product development?

Product development is the complete process of launching a new product to market or improving an existing product to better meet user needs. This process consists of every step required to grow a product from an idea to its most viable product, with products often evolving over time to provide additional value to a company's customers. Successful product development relies on implementing the strategies and requirements laid out in the product roadmap.

What are the seven stages of new product development?

  • The seven stages of new product development include idea generation, idea screening, concept testing and development, market strategy/business analysis, product development, market testing and market entry/commercialization.

New product development focuses on new ideas that hold more uncertainty around the development process, however, new products can lead to widespread adoption and an increase in users. To guide developers through this process, seven stages are utilized to bring a product to market, this includes idea generation, idea screening, concept testing and development, market strategy, business analysis, product development, market testing and market entry/commercialization.

Idea generation involves brainstorming sessions to identify unsolved consumer problems. Once several product ideas are formed, they are screened through an internal review process to determine the best option with the highest potential for success. After an idea is chosen, a concept is developed that provides a detailed version of the idea that matches user stories. The concept is then tested for development and market feasibility before a market strategy is drafted. At this point, product development begins and a prototype is subsequently created before becoming a minimum viable product. After the development of the minimum viable product, market testing begins with alpha and beta testing. If testing proves successful, the product is brought to market.

What are the five stages of the product life cycle?

  • The five stages of the product life cycle are development, introduction, growth, maturity and decline.

Product life cycle is used throughout product development to measure a product at different phases in its maturity. Even before a product’s development has been completed and it reaches the market, it has entered the first stage of its life cycle. Eventually, most products are taken off the market and replaced by another product or become phased out over time. The time between the product’s conception to its retirement represents its overall life cycle. 

Product life cycle is similar to the customer’s journey but from the other point of view. It begins with development, in which the product is iterated to meet customer needs and eventually leads to the creation of a minimum viable product. From here, the product is introduced to the targeted audience that matches the personas discovered during product discovery and is launched to this segment of the market, allowing a degree of control over the success of the product. The product then enters its growth phase, where the product’s reach is sustainably scaled and additional marketing avenues are invested in. Products spend a long period of their overall life cycle in the growth phase before eventually entering their maturity phase, the peak of the product life cycle where the product reaches its maximum potential and sales remain stable. Products with a great degree of longevity may spend the most time in maturity. Finally, sales begin to lessen and the product enters its decline phase before eventually being retired.

What are the six stages of software development?

The six stages of software development are planning, design, development, testing, deployment and maintenance.

Software development is among the most nuanced forms of product development, with more specific steps involved for meeting customer needs and deployment. The six stages of the software development life cycle includes requirement gathering and analysis, design, implementation and coding, testing, deployment and maintenance. 

The first step, planning and requirements gathering, is similar to the development of most products, in which a problem is defined, data is gathered, stakeholders become involved, and a proof of concept and roadmap are formed. After this point, design begins, with software architecture, prototype, and user experience designs providing a model of what the software will look like and how it will be utilized. From here, developers build staging environments and code the software’s functional elements. The software iteration is then tested and runs through quality assurance processes by QA analysts, engineers and managers to ensure functionality, resulting in a working prototype. The software is then deployed, either to a minimum viable product or as a fully-fledged product entering the market. The product is then regularly maintained, fixing bugs or deploying updates when needed.

Courses

Expand Your Product Development Career Opportunities

Learn product development and boost your capabilities through Udemy’s top-rated product management courses.

Udemy

Topic:

Technical Writing: How to Become a Profitable, Reliable, and Successful Technical Writer

 

What you'll learn:

  • Identify the goals of technical writing

4.4
(843)
Udemy

Topic: 

API Documentation 2: Teaches technical writers how to document REST. No programming experience required.

What you'll learn:

  • Understand the basics of how REST works.…

4.6
(10647)
Udemy

Topic:

API Documentation 1: Teaches technical writers how to document structured data. No programming experience required.

What you'll learn:

  • Read and understand structured data…

4.5
(38384)
Udemy

Topic:

Learn a proven strategy for writing software docu in GitHub wiki based on the 12 main principles of technical writing!

What you'll learn:

  • Learn what is required to start…

4.4
(7333)
Certifications

Product Development Certifications + Programs

Exceptional product management certifications are available through Udacity to take your career to new heights.

General Assembly’s Product Management course teaches the end-to-end product management (PM) process to a real-world scenario, from evaluating users and managing a roadmap to creating a minimum viable product (MVP) and developing metrics.

 

What you'll accomplish

This is a beginner-friendly program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role. Throughout this expert-designed program, you’ll:

  • Determine key risks and assumptions of a product in order to prioritize research and discovery work.
  • Validate hypotheses by gathering user feedback via MVPs, interviews, experiments, and testing.
  • Execute competitive research to highlight market gaps and trends.
  • Speak fluently with developers, user experience designers, and other business stakeholders about priorities, requirements, and workflow.
  • Apply metrics alongside objectives and key results (OKRs) to measure a product’s success and track its life cycle.
  • Apply what you’ve learned to create a portfolio project: a presentation detailing your product creation strategy.

 

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

 

Your next step? Submit an application to talk to the General Assembly Admissions team


 

Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly

 

Udacity
Beginner
4 months
10 hours

General Assembly’s User Experience Design Immersive is a transformative course designed for you to get the necessary skills for a UX Design role in three months. 

The User Experience Design bootcamp is led by instructors who are expert practitioners in their field, supported by career coaches that work with you since day one and enhanced by a career services team that is constantly in talks with employers about their UX Design hiring needs.

 

What you'll accomplish

As a graduate, you’ll have a portfolio of projects that show your creative and technical ability to launch the next generation of successful apps, websites and digital experiences. Throughout this program, you will:

  • Identify and implement the most effective methods of user research to gain a deeper understanding of what users want and need.

  • Use interaction and visual design techniques to craft a dynamic digital product that brings delight and function to users.

  • Conduct usability testing to make product experiences more accessible for diverse user populations and environments.

  • Learn best practices for working within a product team, employing product management techniques and evaluating technical constraints to better collaborate with developers.

  • Produce polished design documentation, including wireframes and prototypes, to articulate design decisions to clients and stakeholders.

  • Prepare for the world of work, compiling a professional-grade portfolio of solo, group, and client projects.

 

Prerequisites

This is a beginner-friendly program with no prerequisites, although many students are familiar with common tools for graphic and web designers and some may have had exposure to UX concepts in the past. The General Assembly curriculum helps you gain fluency in end-to-end UX processes, tools, and documentation and put them to work on the path to a new career as a User Experience Designer.

 

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation.  General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

 

Your next step? Submit an application to talk to the General Assembly Admissions team


 

Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly

Udacity
Beginner
4 months
10 hours

Product Managers are responsible for designing and delivering a profitable product or feature into the market. In this program, you will learn to define product strategy and KPIs based on market analysis, pitch a product vision to get stakeholder buy-in, and design a user-centered prototype that adheres to engineering constraints. Then, you will develop an execution timeline that handles competing priorities, communicate a product roadmap that builds consensus amongst internal stakeholders, and create a comprehensive go-to-market plan based on product KPIs. Finally, you will build tests to enhance product features based on market data.

Udacity
Beginner
4 months
10 hours
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