Product Analytics

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What are product analytics?

Product analytics allow companies to assess the performance of a product or feature after it has been built and launched. Product analytics are crucial when it comes to optimizing performance, diagnosing and eliminating errors, and adding long-term value to a product, allowing product teams to expand the life cycle of a product well beyond its initial launch.

What is the role of product analytics?

  • Product analytics are critical to a product’s life cycle, allowing product managers to continually optimize and add value to the product.

Product analytics play a massive role in measuring a product’s performance over time, allowing product teams and all stakeholders to receive clear, identifiable user interaction factors in real time. They are especially useful for product optimization and help teams to identify opportunities where improvements can be made to the product. Development teams can then create a new iteration of the product that addresses these opportunities for release at a future date. This process is repeated many times over the course of a product’s life cycle, producing a consistent influx of value for the customer and the business.

Perhaps most importantly, directors of analytics, product analytics managers, product managers, data analysts and engineers are able to troubleshoot functionality issues or errors within a product by looking for metrics with unexpected or nonexistent performance indicators. Teams are more equipped to identify what part of the product may not be working and to find a solution through further testing and iteration.

Why do we need product analytics?

These analytics come in a variety of forms and can be used to identify factors like how many users are utilizing the product, which aspects of the product they interact with the most or least, how often or how long they interact with the product, if the product is retaining users, if the user base is growing, and many others. That information can be used to shape the growth of the product over time as well, identifying areas where features may need to be optimized or where growth opportunities may be present.

What does a product analytics manager do?

Product analytics managers work with large data sets to build complex statistical models that learn from data and solve business challenges while measuring product performance.

Product analytics managers are the primary stakeholders in gathering data for research and analysis. These team members perform analysis to derive product insights while weighing opportunities for improvements. Most product analytics managers utilize quantitative techniques to develop statistical models, machine learning models and deep learning models that learn from traditional and non-traditional data to support business needs and unlock new opportunities for products to grow.

Product analytics managers should also possess marketing savvy, the ability to understand big data, keen presentation skills, coding experience, an understanding of customer behavior, knowledge of business requirements and data-driven decision making skills in order to consistently deliver value to customers. Unique product analytics positions are still relatively rare, but this team member also provides the ability to quickly and continuously improve a product.

Courses

Expand Your Product Analytics Career Opportunities

Learn product analytics skills and other key techniques by taking top-rated product management courses from Udemy.

Udemy

Topic:

All what you need to know on business KPIs and user metrics. Real-life examples, interview questions & more

 

What you'll learn:

  • Become a data driven product…

4.2
(31)
Udemy

Topic:

The only course that focuses 100% on data for product managers.

 

What you'll learn:

  • Product Management

  • Data analytics

4.0
(118)
Certifications

Product Analytics Certifications + Programs

Earning a product management certification from Udacity can set your career in an exciting new direction.

Learn the tools and techniques to design products that are equal parts useful, functional, and delightful. Focusing on both theoretical frameworks and practical applications, students in General Assembly’s User Experience Design course will develop a portfolio project of their choosing — receiving expert feedback along the way.

 

What you'll accomplish

This is a beginner-friendly program with no prerequisites, although many students are familiar with digital design concepts. Whether you’re new to the field or you’re looking to formalize your practice, our curriculum helps you gain fluency in end-to-end UX processes, tools and documentation and put them to work for you, your company, and your career. Throughout this expert-designed program, you’ll:

  • Discover how to identify, ideate, articulate, and develop design solutions for UX challenges.
  • Describe how UX designers work with product managers, developers, and visual designers.
  • Explore the current UX design landscape through relevant, real-world examples.
  • Develop and document personas, journey maps, user flows, and annotated wireframes.
  • Utilize industry-standard tools to propose and refine design decisions.
  • Apply what you’ve learned to create a portfolio project: a new or redesigned digital product experience.

 

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

 

Your next step? Submit an application to talk to the General Assembly Admissions team


 

Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly

 

General Assembly

General Assembly’s Product Management course teaches the end-to-end product management (PM) process to a real-world scenario, from evaluating users and managing a roadmap to creating a minimum viable product (MVP) and developing metrics.

 

What you'll accomplish

This is a beginner-friendly program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role. Throughout this expert-designed program, you’ll:

  • Determine key risks and assumptions of a product in order to prioritize research and discovery work.
  • Validate hypotheses by gathering user feedback via MVPs, interviews, experiments, and testing.
  • Execute competitive research to highlight market gaps and trends.
  • Speak fluently with developers, user experience designers, and other business stakeholders about priorities, requirements, and workflow.
  • Apply metrics alongside objectives and key results (OKRs) to measure a product’s success and track its life cycle.
  • Apply what you’ve learned to create a portfolio project: a presentation detailing your product creation strategy.

 

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

 

Your next step? Submit an application to talk to the General Assembly Admissions team


 

Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly

 

General Assembly

General Assembly’s Data Analytics Immersive is designed for you to harness Excel, SQL, and Tableau to tell compelling stories with a data driven strategy. This program was created for analysts, digital marketers, sales managers, product managers, and data novices looking to learn the essentials of data analysis. 

 

What you'll accomplish

You will learn to use industry tools, Excel, and SQL to analyze large real world data sets and create data dashboards and visualizations to share your findings. The Data Analytics Accelerator culminates in a.

Throughout this expert-designed program, you’ll:

  • Use Excel, SQL, and Tableau to collect, clean, and analyze large data sets.
  • Present data-driven insights to key stakeholders using data visualization and dashboards.
  • Tell compelling stories with your data.
  • Graduate with a professional portfolio of projects that includes a capstone project applying rigorous data analysis techniques to solve a real-world problem

 

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

 

Your next step? Submit an application to talk to the General Assembly Admissions team


 

Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly

 

General Assembly
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