Top Senior Marketing Jobs in Spokane, WA

Lead account-based marketing for Strategic accounts: define ICPs, build 1:1 and 1:few omni-channel campaigns, align with sales, run events, measure pipeline and ROI, and influence cross-functional priorities to accelerate high-value pipeline.

Lead Marketing Operations and GTM strategy to improve revenue performance through AI-driven analytics, reporting, automation, and cross-functional alignment. Own GTM operating cadence, annual and long-range planning, budget management, and Board-level reporting. Build GTM engineering, data infrastructure, and AI strategy while managing and developing the Marketing Ops team.

Lead co-marketing and alliance programs with strategic partners (AWS, Microsoft, Shopify, SAP). Translate partner GTM into joint demand-gen, messaging, MDF management, enablement materials, event/marketplace participation, and performance reporting to drive partner-sourced pipeline.

Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.

Lead and build a global marketing function to define positioning and the "store intelligence" narrative. Drive product marketing, demand generation, partner co-marketing, PR, analyst relations, events, and sales enablement. Scale marketing operations and build a high-performing global team to support a hardware+software platform transition.

The Senior Director, Global Marketing will lead marketing strategies across field, events, partner, and customer marketing, focusing on pipeline and revenue growth while managing a global team.

Lead and scale marketing operations across two brands: manage martech stack, lead lifecycle, automation, reporting, and cross-functional projects. Build scalable systems, improve lead routing and attribution, drive operational excellence, and deliver analytics to inform executive decision-making.

Lead BAMKO's paid media and demand generation across enterprise and mid-market segments. Develop channel strategy, build and optimize campaigns in Google Ads and LinkedIn, manage budgets and attribution, run A/B tests, own landing page conversion optimization, report performance, and partner with sales, creative, and marketing ops to validate and improve lead quality.

Build and scale marketing operations: own and rebuild HubSpot, implement AI-driven automation and personalization, ensure CRM data quality, manage campaign tracking and attribution, build segmentation and lead lifecycle, support ABM, produce dashboards and recommendations, and partner with RevOps and Sales to optimize funnel and reporting.

Lead and scale Appfire's enterprise product marketing: define theme-based GTM strategy, build operating model and launch frameworks, drive cross-functional GTM with Product/Sales/Customer Success, develop product-led sales plays, coach and grow a high-performing team, and champion AI-enabled marketing practices to improve execution, productivity, and revenue outcomes.

Own and optimize post-acquisition lifecycle marketing across email, SMS, and CRM. Build automated journeys (onboarding, renewal, win-back, referral), segment audiences, run A/B tests, analyze performance, partner with Product/Data/Engineering, improve retention and LTV, and ensure compliant, high-converting customer communications.

Lead development and scaling of marketing operating models, offer management, workflow/process optimization, forecasting, analytics, and governance. Drive cross-functional alignment with compliance, risk, data, and product teams while coaching and developing a marketing operations team to improve execution and measurable business outcomes.

Lead product marketing for PolyAI's voice assistant products: define messaging and positioning, drive go-to-market strategy and enablement, build competitive intelligence, develop personas and sales collateral, run customer and market research, support revenue enablement, scale and lead the product marketing team, and act as an external spokesperson.

Drive partner-led demand and pipeline in the Americas by understanding the regional channel ecosystem, enabling partners with localized campaigns and assets, aligning closely with regional sales, managing partner communications, executing regional events, supporting partner recruitment, and measuring program ROI to optimize performance.

Lead a four-person marketing team across events, community, product marketing, Linux marketing, and PR. Own strategy, budgeting, and operations (60%) while remaining hands-on in product marketing (40%) for GTM messaging, media review cycles, and coordination with product, supply chain, and logistics. Remote US role with occasional travel for review cycles and events.

Own ABM-driven growth for 7–10 sales territories: plan, execute, and optimize multi-channel campaigns; lead cross-functional pods (Growth, AEs, BDRs); enable sales with toolkits and cadences; integrate MarTech and AI workflows; track account engagement and pipeline; support field events and regional initiatives; travel occasionally for onsite support.

Lead hands-on marketing design from concept through execution across multiple campaigns for Duck.ai, Search/Browse, and Subscriptions. Generate creative direction, produce high-craft on-brand assets, collaborate with cross-functional stakeholders, build reusable systems to scale marketing production, and mentor designers while working independently on scoping, stakeholder alignment, and delivery.

Lead product marketing for developer-facing data platform features: own positioning, messaging, and GTM. Partner with Product, Engineering, Sales, and cloud partners to launch products, enable sales, run market/customer research, and create technical content that resonates with developers and architects. Use AI tools to scale insights and execution.

Own and optimize the content engine end-to-end: website ownership, editorial calendar, SME orchestration, asset production and repurposing, SEO/AEO/GEO optimization, conversion and A/B testing, team management, and reporting content contribution to pipeline.

Lead product marketing to define positioning, vertical strategies, and go-to-market enablement for an AI platform across national security, aerospace, manufacturing, and energy. Own messaging, launches, competitive differentiation, sales enablement, demo narratives, and partner/customer-driven proof to drive pipeline and revenue while translating complex technical systems into clear market stories.

Build and scale AI-powered marketing skills, workflows and automations. Prototype and evaluate LLM tools, author and refine prompts, embed AI across campaigns, train teams, measure impact, maintain documentation, and establish governance and quality standards to ensure secure, compliant, and repeatable AI-driven marketing operations.

Lead GTM strategy for Sword's AI Care offerings to payors (health plans, public sector, unions). Partner with GMs to package solutions, build payor-focused positioning and messaging, produce executive pitch and RFP assets, create sales plays, and run integrated payor campaigns. Enable commercial teams, iterate messaging from market feedback, and drive pipeline, deal velocity, and high-value contracts using AI-augmented marketing methods.

Lead enterprise GTM for Sword's AI Care platform: define enterprise narratives, package offers, craft ROI-driven messaging, produce sales and marketing assets, run full-funnel campaigns, and enable commercial teams to win complex employer deals.

Lead strategy and orchestration for new-logo demand programs and account-based marketing. Define target accounts, campaign architecture, channel roles, seller activation, and measurement. Partner with Sales, Product Marketing, and Ops to prioritize accounts and verticals, optimize portfolio performance, and translate campaign results into pipeline and investment decisions.

Lead integrated marketing programs for threat intelligence and threat hunting products. Create and amplify multi-channel content (video, podcast, email, web, social), translate technical research into accessible messaging, manage campaigns and editorial calendars, support sales enablement and events, engage the HUNTER community, and track content performance to drive pipeline.